Peerly vs CallHub (vs RumbleUp): Which P2P Texting Platform Is Best for Your Campaign? [2025]

Compare features, pricing & use cases for top P2P texting tools - plus discover a premium alternative with white-glove support.

Choosing between texting vendors like Peerly vs CallHub for your text messaging campaigns often comes down to these six key questions:

• Do you need a specialized P2P texting platform or a multi-channel communication suite?
• Are you running text messaging campaigns exclusively for political or non-profit organizations?
• Are you running texting campaigns on behalf of multiple clients? 
• Is having native AI-powered text message drafting critical for handling high-volume text project creation and implementation?
• Is having AI-powered response management critical for handling high volumes of incoming messages?
• Is having high-touch support a quality of life you can't go without?
  
  

In short, here's what we recommend:

👉 Peerly is designed for political campaigns and non-profits that need advanced peer-to-peer texting capabilities. It comes with all the cutting-edge features that most organizations would need right out of the box, including TruHD Video Texting and AMP AI powered by Google's Gemini 2.0 for intelligent response management. While Peerly excels at providing powerful P2P texting tools, it's limited to non-commercial use only, focuses exclusively on texting without multi-channel capabilities, and operates with a more self-service support model.

👉 CallHub serves as a versatile, all-in-one communication platform for organizations that need to combine calling, texting, and email outreach. It stands out with its comprehensive suite, including predictive dialers, voice broadcasting, and unlimited agent seats, making it ideal for scaling campaigns across multiple channels. While CallHub offers flexibility with its pay-as-you-go model and broad feature set, organizations focused solely on advanced P2P texting may find its texting-specific features less specialized than those of dedicated platforms. Additionally, you must agree with their political values and ethics to be qualified as a client on their platform.

Both platforms provide robust tools for organizations doing outreach campaigns. However, neither offers the high-touch support and strategic partnership that many campaigns need to truly succeed. That's where RumbleUp comes in.

👉 RumbleUp delivers everything you'll find in Peerly's advanced P2P texting toolkit (the same HD video messaging, MMS capabilities, fonts, dynamic tagging, and more) plus advanced integrations, API, CRM and client management along with white-glove support that results in an improved experience with a team that treats your campaign like their own. What sets RumbleUp apart is its commitment to building custom integrations and features at no additional cost, as well as providing industry-leading support and delivery troubleshooting to achieve the highest confirmed delivery rates. For organizations that want both a powerful platform and a true partner who's invested in their success, RumbleUp represents the premium choice in peer-to-peer texting.

If RumbleUp sounds like the partner you’re after, book a free demo to see the platform in action.

How are the three platforms similar?

Understanding the shared characteristics of the platforms gives a valuable baseline for our comparison.

Fundamentally, all three platforms help political campaigns, non-profits, and advocacy organizations engage their audiences through personalized text messaging at scale. They each recognize that modern outreach requires moving beyond impersonal mass communication to create genuine, two-way conversations that build relationships and drive action.

When it comes to core functionality, all three provide a similar baseline of essential tools:

• Peer-to-peer (P2P) texting capabilities with human-initiated messages
• TCPA compliance tools and 10DLC registration support
• MMS support for sending images, GIFs, and videos
• Contact list management with segmentation options
• Real-time analytics and campaign reporting
  
  

Beyond these primary functions, the platforms offer mobile apps for agents to send messages on the go, integrations with popular CRMs such as NationBuilder and Salesforce, and dedicated customer support teams. Users can also expect features like automated opt-out management, dynamic personalization fields, and delivery tracking to ensure their messages reach the intended recipients.

If you’re looking for these essential tools, plus hands-on support and tailored features, RumbleUp might be the best fit for you. Book a demo here!

With these shared foundations established, let's now turn to what makes each platform distinct.

Peerly: Out-of-the-Box P2P texting for Politics & Non-Profits

Peerly was founded in 2016 with a mission to revive traditional grassroots conversations by bridging the gap between individuals and the organizations they care about. The company explicitly focuses on political figures, candidates for public office, and various government and non-profit entities, stating clearly that they do not engage with commercial entities for marketing or sales purposes.

Core features center on strong P2P texting capabilities

Peerly's core strength lies in its front-facing, feature-focused approach to peer-to-peer texting. The platform recently integrated Google's Gemini 2.0 FLASH into its AMP AI system. This AI capability analyzes incoming messages to determine sentiment, automatically categorizes and tags responses, matches questions to pre-approved templates and extracts vital insights for database enrichment in real-time. For campaigns receiving thousands of replies, this means volunteers can focus on sending while the AI handles sorting and initial response suggestions.

TruHD Video Texting delivers television-quality content via text

Peerly's TruHD Video Texting allows organizations to send full “1080p HD” videos up to 60 seconds long with “TruVoice Quality Sound” that plays directly within the text message window and allows up to 2000 characters of accompanying text. This feature is valuable for political campaigns that want to share high-impact video content directly to voters’ phones.

Image source: Peerly

Custom fonts help messages stand out in crowded inboxes

Peerly claims to be the first P2P texting platform to incorporate rich font innovation, allowing organizations to use custom fonts that reflect their brand identity. The platform offers dozens of font options, including cursive, bold outline, and stylized text, with the ability to use multiple fonts within a single message. It's a minor feature, yet it helps messages stand out in recipients' text conversations and reinforces brand recognition.

Image source: PR Newswire

Pricing focuses on a volume-tiered model

Peerly utilizes a volume-tiered pay-as-you-go credit system, with rates as low as 1.95 cents per SMS segment. MMS/HD video texts cost between 3 and 10 cents. Unused credits roll over indefinitely as long as the account remains active. However, a 30-day grace period applies if billing is paused. The platform bundles several perks at no extra charge (custom short links with click-tracking, landline scrubbing, free 10DLC registration, and carrier spam checks). However, incoming replies are billed at the same per-segment rate as your outbound messages.

CallHub: Comprehensive Multi-Channel Platform

CallHub was founded in 2014 by Augustus Franklin, a software engineer with over 25 years of experience at companies like Cisco and Yahoo. He created CallHub to democratize access to telephony infrastructure, making sophisticated communication tools available beyond just large political insiders.

Multi-channel capabilities unite calling, texting, and email

CallHub distinguishes itself by offering a comprehensive suite of communication tools. The platform combines voice calling (with multiple dialer options), SMS/MMS texting, voice broadcasting, and email marketing in a single interface. Organizations can create complex workflows that span multiple channels, such as following up on an unanswered call with a text message or triggering an email after a survey response is received. This integration eliminates the need to manage multiple platforms, ensuring consistent messaging across all channels.

Image source: CallHub

Advanced dialer options maximize calling efficiency

The platform offers three distinct dialer types to match different campaign needs. The Predictive Dialer utilizes algorithms to dial multiple numbers simultaneously per agent, potentially enabling up to 110 calls per hour by connecting only to answered calls. The Auto Dialer dials multiple numbers for a single agent, while the Power Dialer provides sequential dialing with agent control between calls. Each dialer type includes features like answering machine detection, automated voicemail drops, and call dispositioning to maximize agent productivity.

Voice broadcasting enables rapid mass communication

CallHub's voice broadcasting feature allows organizations to send pre-recorded messages to thousands of contacts simultaneously. What sets this apart is their integration with Press-1 campaigns: recipients can press a digit to be transferred directly to a live agent, leave a message, or indicate interest. This creates a bridge between automated outreach and personal conversation.

Image source: CallHub

Unlimited agent seats remove scaling barriers

Unlike many platforms that charge per user, CallHub offers unlimited agent seats across all plans. This means organizations can add as many volunteers or staff as needed without worrying about incremental costs. Combined with the mobile app that allows agents to participate from anywhere, this makes CallHub particularly attractive for organizations with fluctuating volunteer numbers or distributed teams.

Powerful automation and integrations

CallHub's workflow automation deserves special mention. Users can create trigger-based sequences using a drag-and-drop interface without coding knowledge. The platform offers extensive integrations, including direct connections with NationBuilder, NGP VAN, Salesforce, and Blackbaud, plus Zapier support for thousands of other applications. The Relational Organizing feature helps campaigns mobilize supporters to leverage their personal networks with phonebook matching and progress tracking. CallHub also provides detailed analytics with real-time tracking and the ability to segment contacts based on engagement.

Pricing emphasizes flexibility with a pay-as-you-go model

CallHub operates on a pay-as-you-go basis, with costs typically ranging from 9.2 cents per minute for outgoing calls, 5 cents for short code outgoing SMS, and 3 cents for short code incoming SMS in the US. The platform offers $3 in free trial credits to new users, allowing them to test features.

RumbleUp: Premium, Bespoke, White-Glove P2P Texting

RumbleUp was launched in December 2017 by Thomas Peters specifically to fill a gap in the market when Hustle, another P2P platform, decided to work exclusively with liberal campaigns. This left center-right campaigns without a comparable P2P texting solution, though RumbleUp has since developed a policy that does not discriminate based on party affiliation. 

High-touch support defines the RumbleUp experience

RumbleUp's primary differentiator is its exceptional customer support, which is provided equally to all clients, regardless of size. Whether serving a presidential campaign or a local school board, every client receives the same premium support level from P2P texting experts available seven days a week. This support extends beyond basic account questions to include onboarding sessions, 10DLC registration support, strategic message plan guidance, troubleshooting message delivery statuses, integration and API implementation and help with best practices. The company maintains a 95% customer retention rate, largely attributed to the high quality of this support.

Enhanced Video Texting bridges the TV and mobile messaging divide

RumbleUp's Enhanced Video Texting (EVT) technology was the first to introduce embedded video texting capabilities in the texting industry, having received 14 industry awards since its launch in 2020. EVT allows embedding videos up to 60 seconds long directly within text messages that can also contain up to 2000 characters. The platform features in-portal video compression, custom preview thumbnails, subtitle editing capabilities, and carrier-optimized audio presets, allowing seamless transformation of videos to fit mobile streaming parameters without compromising audio or video quality. This feature is particularly powerful for political campaigns that want to deliver television-quality content directly to supporters' phones without requiring them to click on external links.

Custom feature development included in contracts

Unlike competitors who charge for custom development or don't offer it, RumbleUp regularly builds custom integrations and features that add value for clients at no additional cost as part of their contracts. This client-influenced development approach means the platform continuously evolves based on real user needs rather than generic market assumptions. The RumbleUp team developed features like AI Assist for message writing and Campaign Verify integration directly in response to client requests. Additionally, clients can reach out to the support team for assistance with implementing integrations, utilizing APIs, and utilizing Zapier support for thousands of other apps to meet personalized needs that extend beyond the RumbleUp platform.

Platform design emphasizes transparency and user control

While RumbleUp does offer both full-service texting and outsourced sending to clients of all sizes, the platform caters to clients who want hands-on control and visibility over their texting projects through an intuitive, full-featured interface.

The platform offers an exceptional UI/UX design for seamless navigation and ease of use, along with transparent reporting that shows exactly what happens with messages, including delivery throughout the entire chain from connectivity provider to handset. For agencies or organizations handling texting operations for multiple clients, the intuitive master and subaccount linking provide unprecedented ease in managing these large-scale operations. Like CallHub's unlimited agent seats, RumbleUp provides unlimited admin, user, and texter seats, plus unlimited contact upload and storage, all for no extra cost. 

This level of control and visibility appeals to both sophisticated campaigns that want to manage their own outreach and dedicated agencies or organizations that wish to manage texting on behalf of their clients.

Secondary features reinforce premium positioning

RumbleUp offers several advanced capabilities that support its premium market position, helping clients win and retain the attention they need to succeed in this fragmented media landscape. Notably, they were the first P2P texting company to introduce native AI Assist writing assistant technology, currently powered by OpenAI’s ChatGPT-4o model and complementary to all clients. AI Assist takes prompts that clients provide along with “tone” and “message use case” inputs that clients request and then instantaneously provides multiple message variations for clients to choose from and begin editing. This is critical for high-volume text project creation and implementation at scale. Additionally, for those seeking advanced conversational AI to handle long-chain message responses for data gathering, RumbleUp is collaborating with Sparkfire.ai to develop an advanced, native interface (coming soon).

RumbleUp also claims the highest proven delivery rate in the industry, thanks to both active and automated traffic monitoring, which enables the immediate detection and resolution of issues. Dynamic tagging allows for advanced data collection and retargeting based on conversation outcomes. The company provides free incoming replies, free landline list cleaning and deduping, automated opt-out compliance with TCPA litigator scrubbing, plus unlimited admins, users, texters, contacts, and more. RumbleUp also provides strategic resources, such as "The Texting to Win Playbook for Political Campaigns," with specific recommendations based on proximity to Election Day.

Personalized, pay-as-you-go pricing further reflects premium positioning

While the starter plans catered to small campaigns and organizations start at $19/month with pay-as-you-go per-SMS segment costs of 3 cents and per-MMS costs of 8 cents, personalized enterprise plans for high-volume users can significantly reduce costs. Video texting, outsourcing and full-service options are all available for an additional fee on both the basic plans and personalized enterprise plans.

RumbleUp's pricing is generally positioned at the higher end of the market. Due to the superior platform, premium features, and support services available to all campaigns and organizations regardless of their size or pricing model, the pricing for small-volume users is higher than that of other texting providers. However, for extremely high-volume users, it offers some of the most competitive pricing in the marketplace.

RumbleUp offers a 14-day free trial and a no-cost Texting Audit that benchmarks your current provider’s price, delivery rates, and response rates against RumbleUp’s. 

Want to see RumbleUp in action? Schedule your free demo here and experience premium P2P texting firsthand.

Final Verdict

While all three platforms excel at peer-to-peer texting, they serve distinct niches.

Peerly is best for political campaigns and non-profits that need out-of-the-box P2P texting technology with strong forward-facing features without multi-channel distractions. Use it if:

• You receive thousands of text replies and need AI to help manage and categorize responses efficiently
• You want to send broadcast-quality videos that play directly within text messages
• You only need forward-facing features like custom fonts to help your messages stand out in crowded inboxes
  
  

Click here to get started with Peerly.

CallHub is best for organizations needing an all-in-one platform that combines calling, texting, and email. Use it if:

• You run multi-channel campaigns that require voice calling alongside text messaging
• You need features like predictive dialers or voice broadcasting 
• You value extensive integrations and the ability to automate complex communication workflows
  
  

Click here to get started with CallHub.

RumbleUp is best for campaigns and organizations that prioritize exceptional support and custom solutions alongside access to strong forward-facing features. Use it if:

• You value high-level support and strategic guidance that's always at hand
• You want to have the option to request custom features built specifically for your needs
• You prefer hands-on control over your texting campaigns with transparent reporting
  
  

Click here to get started with RumbleUp.