Peer-to-Peer texting has revolutionized voter contact efforts in ways often underutilized, unrealized, or even unknown to campaigns. To help clients ride the red wave in 2022, we are teaching them how to start texting to win by developing superior texting programs.
During the height of the pandemic in 2020, campaigns were suddenly forced to think outside the box to find new avenues to safely reach their voters. Switching gears from traditional campaigning was tough, but also served as a wake up call for campaigns to get creative with their digital outreach.
Peer-to-peer (P2P) texting became the premiere option for digital communication. It was a natural alternative to in-person efforts like door-to-door canvassing, the most personal channel to voters, and was simple for campaign volunteers of all ages to learn, even for those who had no prior texting-via-software experience.
For some, this lack of experience freed them to explore and innovate, unaware of the most standard uses and therefore not restricted to traditional practices. They tried out unconventional P2P texting strategies to support their outreach programs in any way imaginable – not just for GOTV, but for voter ID, fundraising, event invitations, volunteer recruitment & organization, polling/surveying, and persuasion as well.
Those who experimented with creative uses of the technology discovered the uncapped potential for P2P texting across their entire campaign. Most importantly, they found that texting could help them win.
This year, our seasoned team of former campaign managers, field directors, and consultants came together to collaborate; we shared stories, successes, failures, and ideas from our years working on races across the nation and helping clients to get the most out of texting as possible.
The result: the Texting to Win Playbook.
The Texting to Win Playbook offers guidance on the strategic and comprehensive use of our platform, and is now live in our Help Center exclusively for RumbleUp clients.
Additionally available as a webinar training, Texting to Win shares who, what, when, and why to text between now and election day. It guides campaigns through best practices, metrics of success, examples, creative uses, and proven strategies. The playbook discusses voter ID, fundraising, managing replies, hosting a text bank, and much more.
Why You Need the Texting to Win Playbook in 2022
The common denominator for successful campaigns after the pandemic was their ability to make use of new, innovative technologies such as peer-to-peer (P2P) texting, which should fundamentally change the way we think about traditional campaigning.
P2P texting is now a standard voter outreach method, alongside traditional canvassing and mail programs. Moreover, with our award winning Enhanced Video Texting technology, P2P texting has secured a foothold in the arena of TV, CTV, and digital advertising, even replacing these luxuries for smaller budget races.
With the 2022 elections on the line, a strategic and powerful texting program is critical for success. P2P texting is essential for any robust outreach program this cycle, making the Texting to Win Playbook the must-have resource for all campaigns – from local to national, ameteur to expert.