10DLC Made Simple with RumbleUp

Confidently navigate 10DLC registration and compliance with help from the experts to text without the headache.

If you've heard about 10DLC registration but still feel unsure about how it works (or why it matters), you're not alone.

Since 2024, 10DLC has become a fully enforced requirement mandated by the carriers. Whether you are a political professional, a pollster, a non-profit, or a business that relies on text messaging, you must register to deliver messages successfully.

Talk to a Registration Expert

What is 10DLC?

10DLC stands for "10-Digit Long Code" — a reliable messaging channel in the United States that allows businesses and other organizations to send messages with a standard 10-digit local area code phone number registered with the mobile operators.

It is now an official, sanctioned path for any A2P (Application-to-Person) texting in the U.S., which peer-to-peer texting falls under.

All 10DLC traffic is regulated by the carriers through a centralized registration system called The Campaign Registry (TCR).

Benefits of registering for 10DLC:

➡ Access reliable, sanctioned messaging routes
➡ Reserve a dedicated phone number in your local area code
➡ Avoid high carrier fees
➡ Send SMS messages compliantly
➡ Protect your organization’s reputation with phone carriers

Why Does 10DLC Registration Exist?

Registration helps protect consumers from fraudulent messages sent by bad actors

Registration reduces messaging impersonation that damages targeted brands

Registration allows organizations to build trust and deliver messages at scale via a legitimate and reliable channel

Do you need to register?

Yes. If you want your texts to reach your audience in 2025 and beyond, you must register.

Whether you are...

➡ A political campaign, PAC, or committee
➡ A non-profit (501c3, 501c4, 501c5, 501c6)
➡ A polling or surveying organization
➡ A business texting out marketing, notifications, or alerts

... you are required to register through The Campaign Registry.

Why Registration Feels Complicated

Constant Evolution

Carriers requirements for TCR registration evolve constantly, with changes communicated slowly to texting vendors.

Strict Rules

There are strict vetting and online presence rules that require precision when submitting registration applications.

Essential Content

Poor opt-in processes, missing website policies, and incomplete information from the applicant organization often cause rejections.

Dishonest Vendors

In the confusion, some texting vendors inflate registration costs, prolong the timeline, or leave clients to figure it out alone.

How to Choose the Right Texting Vendor for 10DLC

Before you commit to a vendor, ask the pressing questions.

Many vendors leave clients stranded, charge sky-high markups, or require years of upfront payments.

Take our quick quiz to see if your current/future texting vendor is falling short.

Registration Doesn’t Have to Be Complicated

We know that clients are tired of figuring out TCR on their own, so we do things differently. Our team is here to help you through the entire process quickly, efficiently, with no marked-up costs, so you can focus on texting.

Get Registered Today

We enable you to:

Submit your registration directly in the RumbleUp platform

Get guidance at every step for free

Avoid unnecessary delays and even expedite registration processing

Pay at-cost fees - no markups

How Easy it is to Get Registered with RumbleUp

Create Your Account

Our simple signup system allows you to make your own account and access your portal in as little as 5 minutes.

Complete Vetting & Registration

All done directly in the RumbleUp platform with direct integrations — no third-party forms or redirects needed.

Get Approved Fast

We handle the paperwork, so you can stay focused on drafting and sending your first texting project after approval!

FAQs

How long does 10DLC registration take?

Typically 5–7 business days once all requirements are met, but we often see turnarounds faster than this.

What are some common roadblocks to successful registration?

Registrant's website does not include a compliant Privacy Policy or Terms & Conditions pages
Registrant's web forms includes a mobile or phone field without compliant Privacy Policy and CTA
Newly formed organizations may not be automatically able to be verified by external vetting partner
Young and/or small organizations receive lower daily volume allowance
Registrant's election filing may pose limited PIN delivery options required for vetting

What if I get stuck?

RumbleUp's Compliance Team will help you at no extra cost.

Can I send political messages through 10DLC?

Yes, but political campaigns must go through additional vetting.

What will 10DLC registration cost me?

Total One-Time Costs: $69-104 (based on organization type)

• $4 one-time brand registration fee
• $15 one-time manual review fee (per TCR campaign)
• $0/$40/$95 one-time vetting fee (based on organization type)

Total On-going TCR Costs: $3/$10 per month (per TCR campaign based on organization type)

These one-time TCR fees are not included in your RumbleUp subscription or messaging costs and will be deducted from your account. Ongoing monthly TCR fees are invoiced to you. All TCR fees are pass-through fees with no markup.

Why is 10DLC registration more expensive elsewhere?

Some texting vendors mark up registration fees or require multi-year commitments. Others leave you to spend hours chasing down separate vendors, forms and more just to get registered.

We only charge at-cost and handle everything in one place — saving you time, money, and stress.

What happens if I don’t register for 10DLC?

Carriers will reject or severely throttle your messages, leading to message delivery failure, wasted money, and wasted time.