Reach More Voters, Faster with Peer-to-Peer Political Texting
Texting That Solves the Real Problems Campaigns Face
Bring your audience engagement to the next level by using RumbleUp’s exclusive Political Texting solution – perfect for campaign ads, advocacy awareness, fundraising, campaign merch marketing and more.
4-10%
4-10%
|
Increase in Voter Turnout 4%-10%+
90 se
90 seconds |
Average
Response Time
4x-6x
10-20% |
Positive ID Rate on Voters
70%+
8-16%
|
Better Click Through Over Email
Built for Every Phase of Your Campaign
Early Outreach
Fundraising
Volunteer Coordination
GOTV
Trusted by 3,500+ Campaigns and Organizations
"We've used it to win votes, elections, and influence people personally by texting them! Open rate is so much higher than email, and it's been an incredible experience so far."
Nick S. Director of Business Development
"We would not have the kind of communication we do with voters without RumbleUp. It has significantly changed the way we operate on campaigns and is necessary to our operations here now."
Emily H.Campaign Manager
"I knew about the power of engaging with texting vs. email, I just didn´t know how easy it could be. The results were great, and the process was actually pretty fun. My specific project was a political fundraiser, and the results were great."
Matthew H. Political Fundraising Specialist
"It was fantastic. Great team that was quick to respond and extremely helpful. Walked us through everything with ease and clarity. Great platform overall."
Scott W. Account Manager
"Fantastic and affordable experience. The helpful and friendly customer support team made using the service easy!"
Joshua G.Political Organization Owner
How easy it is to move to RumbleUp
1
Transfer Existing Vetting
2
Free Data Transfer
3
Personalized Onboarding
Everything You Need, Nothing You Don’t
In-Portal Video Compression
Upload your video for production anytime, anywhere. Review, edit, & approve EVT subtitles after compression, then you are ready to send your video!
Built-In Link Shortening
Condense long links and track click-throughs with our built-in link tracking tool.
Dynamic Tagging
Create your own tags and apply them to conversations for advanced data collection and re-targeting.
List Segmentation Tools
Our Smart CRM makes it simple to create segments within your contact book based on a range of customizable conditions.
Built-In Fundraising Tools
Raising money has never been easier with our fundraising integrations and reply-to-donate functionality.
Click-Through Tracking
Know exactly how many people clicked on the link you texted them with our built-in link tracking feature.
Got Questions? We've Got Answers.
How does RumbleUp pricing work?
RumbleUp uses transparent, usage‑based pricing.
Our five core pricing elements: price per SMS segment, price per MMS message, Enhanced Video Text surcharge, optional outsourcing surcharge, optional full‑service surcharge
Your messaging strategist will help you optimize for list size, content type, and timing so you hit your goals without overspending
Our standard plan and volume tiers are posted on our pricing page: https://rumbleup.com/pricing
How does peer-to-peer texting fit into my media mix?
Peer‑to‑peer texting gives you fast, targeted reach with two‑way conversations that move votes and dollars, especially for campaigns in expensive media markets. Texting is a value-add for multiple reasons:
- Provides predictable costs that do not swing with TV CPMs or market saturation
- Complements mail, phones, email, and digital ads instead of replacing them, acting like the connective tissue that closes loops across channels
Want help mapping texting to your plan? Our strategists will help fit texting into your content calendar across persuasion, fundraising, and turnout to fit your budget and timeline.
How much of my campaign budget should I allocate to texting?
There is no single percentage that fits every race. The right number follows from your target universe, the number of touches you need, and the unit cost of each message. Use this simple planning framework:
Step 1 — Define the program
- Target universe size
- Touches per voter (by phase): persuasion, fundraising, early‑vote chase, GOTV
- Message mix: SMS only vs. strategic MMS moments (e.g., ballot images, event flyers, etc)
Step 2 — Estimate basic unit costs
- Start by considering SMS segment and MMS costs.
- Then, as a baseline, aim to fund 3–6 quality text touches to your target universe to maximize the quality of your recipient's experience with your outreach.
Step 3 — Do the math (quick formula)
Budget ≈ Universe × Touches × [ (1 − MMS%) × (Avg SMS segments per message) × (SMS cost per segment) + (MMS%) × (MMS cost per message) ]
- Many programs assume 2 segments per SMS on average for concise persuasion and GOTV scripts
- Use MMS for key moments only keep costs in check
What that looks like in common scenarios
Assumptions for illustration: 2 segments per SMS, 20% of messages as MMS, SMS segment $0.03, MMS $0.08.
| Program | Universe | Touches | Estimated messaging budget |
|---|---|---|---|
| Local city council / school board | 10,000 | 4 | $2,560 for the cycle |
| State house district | 50,000 | 4 | $12,800 for the cycle |
| Competitive congressional | 150,000 | 6 | $57,600 for the cycle |
Enhanced Video Texting, optional outsourcing, or optional full‑service management are available for additional fees.
How does texting compare to email and digital for fundraising?
Based on available data, texting tends to produce higher ROI per message than email.
- In nonprofit benchmarks, organizations raised $76 per 1,000 fundraising emails in 2023, dropping to $58 per 1,000 in 2024. [Source: NonProfit PRO]
- In the same 2023 cycle, nonprofits raised about $92 per 1,000 texts - higher per message than email - though mobile lists were much smaller. [Source: NonProfit PRO]
- In 2024, less than a third of nonprofits reported active peer‑to‑peer texting, and mobile‑sourced revenue accounted for ~0.9% of online revenue, underscoring the massive opportunity available by implementing a texting program. [Source: M+R Benchmarks 2025]
Here's what we recommend to apply this to political fundraising:
- Use texting for urgency: end‑of‑month closes, rapid response, fundraising event reminders, and deadline prompts
- Keep email for depth and scale: storytelling, multi‑ask ladders, and receipts
- Coordinate with ads and social to lift conversion rates across channels
Do I need volunteers to send my messages?
No! You can use your team, our team, or a hybrid.
- Self‑serve: your campaign staff and interns send with our portal's wide array of tools, features, and compliance safeguards. See full list of features here: https://rumbleup.com/features
- Outsourcing: our trained, U.S. based senders handle day‑to‑day outreach while you retain strategy and approvals
- Full service: we run creative, segmentation, sending, and reporting while you focus on the rest of your program
What is 10DLC registration, and do I have to do it to send texts with RumbleUp?
10DLC registration is required for all texting in the U.S., and you must do it to deliver texts successfully.
10DLC is the sanctioned channel for messaging. Carriers use The Campaign Registry (TCR) to verify your brand and campaign use case before allowing traffic on U.S. long codes.
U.S. carriers cut off unregistered traffic and may assess higher per‑message fees for non‑compliance, so registration is essential to protect your budget and your delivery rate.
RumbleUp offers zero‑markup 10DLC registration and quick approvals so you can launch fast. Learn more here: https://rumbleup.com/simple-10dlc-registration-texting-compliance
Do I have to pay extra to access your support or strategy teams?
Ready to Reach More Voters?
Meet with our team to discuss how texting can keep you focused on what matters: winning the attention you need to succeed.
