Reach More Voters, Faster with Peer-to-Peer Political Text Messaging
Political text messaging is one of the most time and cost effective ways for you to reach voters with personalized messages that prompt real action, from turnout to donations and beyond.
Texting That Solves the Real Problems Campaigns Face
4-10%
0 % |
Increase in Voter Turnout 4%-10%+
8-16%
0 % |
Click Through Over Email 8-16%
10-20%
0 % |
Positive Voter ID Rate 10-20%+
90 Seconds
0 seconds |
Average
Response Time
Built for Every Phase of Your Campaign
Early Outreach
Fundraising
Volunteer Coordination
GOTV
How Does Texting Simplify Ballot Chasing?
Ballot chasing means following every voter who requested or received a mail-in, absentee, or early ballot until that ballot counts. Peer-to-peer (P2P) texting lets your campaign reach each of those voters one to one, track ballot status with voter-file data, and answer the question that stalls a return. Campaigns texting with RumbleUp see 4% to 10%+ higher turnout and a 90-second average response time.
Varying state rules and deadlines confuse voters, and doubts about ballot security leave returned envelopes sitting on kitchen counters. The four steps below come from the RumbleUp one-page ballot chasing playbook: pull accurate ballot data, reassure hesitant voters, deliver the links they need, and send the deadline reminder that gets the ballot back on time.
1
Step 1: Start smart with accurate ballot data
Absentee/Early Vote Sync, powered by L2
Data first
Step 1: Start smart with accurate ballot data
- Tracking early ballot requests and returns by hand is next to impossible for a time-strapped campaign, and that data decides who still needs a text
- The Absentee/Early Vote Sync tool, powered by L2, identifies, updates, and manages ballot data in a few clicks, so your outreach reaches voters who have not returned a ballot
- Each sync keeps voter records current, which means you stop paying to text people who already voted
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Step 2: Reassure voters about absentee and mail-in ballot security
Answer the doubt that stalls a return
Persuasion
Step 2: Reassure voters about absentee and mail-in ballot security
- Many voters question the security of mail-in voting; a text from a named sender answers that doubt directly, in the voter's own message thread
- Warn voters about potential delays from voting in person and encourage them to request an absentee or mail-in ballot ahead of time
- Point to the drop box, early voting site, or supervisor of elections office when a voter prefers not to mail the ballot back
3
Step 3: Send essential links and provide submission help
Application links and real-time help
Conversion
Step 3: Send essential links and provide submission help
- Text the absentee ballot application link so voters reach the form without hunting for it; campaigns running this play on RumbleUp have seen higher turnout rates among Republican voters
- Every incorrectly filled ballot is a vote lost, so help voters complete their ballots correctly in real time over text
- Carrier-approved link shortening keeps every link short, trackable, and off carrier block lists
4
Step 4: Remind voters of key deadlines
Application, return, and voting deadlines
Turnout
Step 4: Remind voters of key deadlines
- Timely reminders about ballot application, submission, and voting deadlines, built from voter-file data, stand out in a crowded Election Day inbox and secure essential votes
- Tap-then-Send Responses let your senders answer voter questions fast with personalized replies
- Segment reminders by voter path (early, absentee, in person) so each voter gets the one deadline that applies to them
Trusted by 3,500+ Campaigns and Organizations
"We've used it to win votes, elections, and influence people personally by texting them! Open rate is so much higher than email, and it's been an incredible experience so far."
Nick S. Director of Business Development
"We would not have the kind of communication we do with voters without RumbleUp. It has significantly changed the way we operate on campaigns and is necessary to our operations here now."
Emily H.Campaign Manager
"I knew about the power of engaging with texting vs. email, I just didn´t know how easy it could be. The results were great, and the process was actually pretty fun. My specific project was a political fundraiser, and the results were great."
Matthew H. Political Fundraising Specialist
"It was fantastic. Great team that was quick to respond and extremely helpful. Walked us through everything with ease and clarity. Great platform overall."
Scott W. Account Manager
"Fantastic and affordable experience. The helpful and friendly customer support team made using the service easy!"
Joshua G.Political Organization Owner
The Best in P2P Texting Since 2018 with 39 Industry Awards
How easy it is to move to RumbleUp
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Transfer Existing Vetting
2
Free Data Transfer
3
Personalized Onboarding
Everything You Need, Nothing You Don’t
Originally designed specifically for political text messaging, our platform removes common pain points while keeping outreach efficient, compliant and results-driven. Every feature is built to streamline execution, improve ROI and help your messages cut through when it matters most.
In-Portal Video Compression
Upload your video for production anytime, anywhere. Review, edit, & approve EVT subtitles after compression, then you are ready to send your video!
Built-In Link Shortening
Condense long links and track click-throughs with our built-in link tracking tool.
Dynamic Tagging
Create your own tags and apply them to conversations for advanced data collection and re-targeting.
List Segmentation Tools
Our Smart CRM makes it simple to create segments within your contact book based on a range of customizable conditions.
Built-In Fundraising Tools
Raising money has never been easier with our fundraising integrations and reply-to-donate functionality.
Click-Through Tracking
Know exactly how many people clicked on the link you texted them with our built-in link tracking feature.
What Does Texting Cost for a Political Campaign or Organization?
Plans start at $19 per month with usage-based, per-message rates published at rumbleup.com/pricing. You pay for what you send. Registration costs pass through at carrier cost because we run zero-markup 10DLC registration, and your unused balance does not evaporate on a billing date.
1 to 10k
MESSAGES
$19/month
- 3¢ per segment SMS
- 8¢ 2000-character MMS
- +2¢ Enhanced Video surcharge
- $5 new account initial charge
10k to 250k
MESSAGES
$19/month
- 2.5¢ per segment SMS
- 7¢ 2000-character MMS
- +2¢ Enhanced Video surcharge
- $5 new account initial charge
250k to 2.5M
MESSAGES
$19/month
- 2¢ per segment SMS
- 5¢ 2000-character MMS
- +2¢ Enhanced Video surcharge
- $5 new account initial charge
All Accounts Include Industry Leading Features:
- Free Incoming Replies & Landline List Cleaning
- Texting Credits That Rollover Every Month
- Client Support 7 Days a Week
- Full-Service Text Projects & Outsource Sending
- Native, No-Markup 10DLC/TCR Application
- Data & Fundraising Integrations + Robust API
- AI Message Composition & Data Tools
- No Message Pre-Approval Required
- 2000 Character MMS & Video Messages
- Tap-Then-Send Responses & Tagging
- Highest Delivery Rates & Reliability
- Transparent & Accurate Delivery Reports
- Whitelisted URL shortener
- Click-Through Tracking & Call Tracking
- Multilingual & Unicode Character Support
- Geotargeted Contact Segmentation
- Advanced CRM & Easy Data Management
- Industry-Leading Opt-Out Compliance and TCPA Litigators Scrub
- Robust Tutorial Videos & Knowledge Base
- Cancel Anytime
Estimated Project Send Cost Calculator
Your list size and message in, your program cost out.
Estimates use published rates. SMS bills per 160-character segment; MMS and Video Text bill per message. 10DLC registration passes through at carrier cost — zero markup. Reply traffic is billed as SMS.
Rates last verified September 21, 2026.
Got Questions? We've Got Answers.
How does RumbleUp pricing work?
RumbleUp uses transparent, usage‑based pricing.
Our five core pricing elements: price per SMS segment, price per MMS message, Enhanced Video Text surcharge, optional outsourcing surcharge, optional full‑service surcharge
Your messaging strategist will help you optimize for list size, content type, and timing so you hit your goals without overspending
Our standard plan and volume tiers are posted on our pricing page: https://rumbleup.com/pricing
How does peer-to-peer texting fit into my media mix?
Peer‑to‑peer texting gives you fast, targeted reach with two‑way conversations that move votes and dollars, especially for campaigns in expensive media markets. Texting is a value-add for multiple reasons:
- Provides predictable costs that do not swing with TV CPMs or market saturation
- Complements mail, phones, email, and digital ads instead of replacing them, acting like the connective tissue that closes loops across channels
Want help mapping texting to your plan? Our strategists will help fit texting into your content calendar across persuasion, fundraising, and turnout to fit your budget and timeline.
How much of my campaign budget should I allocate to texting?
There is no single percentage that fits every race. The right number follows from your target universe, the number of touches you need, and the unit cost of each message. Use this simple planning framework:
Step 1 — Define the program
- Target universe size
- Touches per voter (by phase): persuasion, fundraising, early‑vote chase, GOTV
- Message mix: SMS only vs. strategic MMS moments (e.g., ballot images, event flyers, etc)
Step 2 — Estimate basic unit costs
- Start by considering SMS segment and MMS costs.
- Then, as a baseline, aim to fund 3–6 quality text touches to your target universe to maximize the quality of your recipient's experience with your outreach.
Step 3 — Do the math (quick formula)
Budget ≈ Universe × Touches × [ (1 − MMS%) × (Avg SMS segments per message) × (SMS cost per segment) + (MMS%) × (MMS cost per message) ]
- Many programs assume 2 segments per SMS on average for concise persuasion and GOTV scripts
- Use MMS for key moments only keep costs in check
What that looks like in common scenarios
Assumptions for illustration: 2 segments per SMS, 20% of messages as MMS, SMS segment $0.03, MMS $0.08.
| Program | Universe | Touches | Estimated messaging budget |
|---|---|---|---|
| Local city council / school board | 10,000 | 4 | $2,560 for the cycle |
| State house district | 50,000 | 4 | $12,800 for the cycle |
| Competitive congressional | 150,000 | 6 | $57,600 for the cycle |
Enhanced Video Texting, optional outsourcing, or optional full‑service management are available for additional fees.
How does texting compare to email and digital for fundraising?
Based on available data, texting tends to produce higher ROI per message than email.
- In nonprofit benchmarks, organizations raised $76 per 1,000 fundraising emails in 2023, dropping to $58 per 1,000 in 2024. [Source: NonProfit PRO]
- In the same 2023 cycle, nonprofits raised about $92 per 1,000 texts - higher per message than email - though mobile lists were much smaller. [Source: NonProfit PRO]
- In 2024, less than a third of nonprofits reported active peer‑to‑peer texting, and mobile‑sourced revenue accounted for ~0.9% of online revenue, underscoring the massive opportunity available by implementing a texting program. [Source: M+R Benchmarks 2025]
Here's what we recommend to apply this to political fundraising:
- Use texting for urgency: end‑of‑month closes, rapid response, fundraising event reminders, and deadline prompts
- Keep email for depth and scale: storytelling, multi‑ask ladders, and receipts
- Coordinate with ads and social to lift conversion rates across channels
Do I need volunteers to send my messages?
No! You can use your team, our team, or a hybrid.
- Self‑serve: your campaign staff and interns send with our portal's wide array of tools, features, and compliance safeguards. See full list of features here: https://rumbleup.com/features
- Outsourcing: our trained, U.S. based senders handle day‑to‑day outreach while you retain strategy and approvals
- Full service: we run creative, segmentation, sending, and reporting while you focus on the rest of your program
What is 10DLC registration, and do I have to do it to send texts with RumbleUp?
10DLC registration is required for all texting in the U.S., and you must do it to deliver texts successfully.
10DLC is the sanctioned channel for messaging. Carriers use The Campaign Registry (TCR) to verify your brand and campaign use case before allowing traffic on U.S. long codes.
U.S. carriers cut off unregistered traffic and may assess higher per‑message fees for non‑compliance, so registration is essential to protect your budget and your delivery rate.
RumbleUp offers zero‑markup 10DLC registration and quick approvals so you can launch fast. Learn more here: https://rumbleup.com/simple-10dlc-registration-texting-compliance
Not sure your website will pass carrier review? Run the free TCR Readiness Check (about two minutes, no account needed).
Do I have to pay extra to access your support or strategy teams?
How does texting simplify ballot chasing?
Ballot chasing means following every voter who requested or received a mail-in, absentee, or early ballot until that ballot counts. Peer-to-peer (P2P) texting reaches each of those voters one to one, tracks ballot status with voter-file data through the L2-powered Absentee/Early Vote Sync, and answers the question that stalls a return. Four steps run the program: accurate ballot data, reassurance on ballot security, application links with submission help, and deadline reminders by voter path. The ballot chasing playbook above walks through each step, and the one-page version (PDF) is free to download.
Ready to Reach More Voters?
Meet with our team to discuss how political text messaging can keep you focused on what matters: winning the attention you need to succeed.
