Our advocacy client saw a severe decline in their CTA completions using traditional methods until added our peer-to-peer (P2P) texting to their outreach efforts.
On Thursday May 19th, the American Association of Political Consultants announced that RumbleUp won two Pollie Awards for our client’s expert use of our platform: Silver (1st Place) for “Best Phone Campaign” and Gold for “Best Use of Phones/Text – Small Budget Campaign (AAPC North).” Here’s how:
Constituent-to-legislator advocacy is a staple tactic for non-profit advocacy groups, but the introduction of new technologies in recent years has thrown a complicated wrench into the works.
While technology has continued to simplify the completion of calls-to-action for constituents, it has simultaneously made it easier for legislators to distance themselves from this advocacy. Our client experienced the phenomenon first hand. They had always relied on phone calls, direct mail, & email to rally constituents to contact their legislators.
However, in 2021, they noticed a severe decline in their CTA completions despite constituents’ interest.
Looking for a solution, they turned to our peer-to-peer texting platform.
Our platform allowed this client to quickly mobilize when their legislation was at a critical juncture. Their bill, which had failed to pass many times in recent years, was finally up for a vote in the fall after being stuck in committee since March. The night before the hearing, the committee vice chairman, who was against the bill, was replaced.
Our client learned of this change the next morning and sent an entire text project within 15 minutes to mobilize calls from the new committee member’s constituents. These constituents called the cell phone of the member directly, causing rippling effects that successfully pushed the bill through the state assembly chamber and senate within a month.
Our client stated that connecting voters directly to politicians using our platform is “the magic sauce” to their newfound success.
How RumbleUp Turned the Tables
Using our powerful feature set, our client executed an entire text project to this new district’s constituents in 15 minutes. Easy list upload, our exclusive Rapid Response mode, and Tap-Then-Send Responses + Tags allowed the team to quickly respond to the incoming replies and sort constituents for future CTAs based on their responses.
Not only were constituents texting in confirmation of the completed CTA, but another legislator and a Facebook live stream from the committee room witnessed the influx of calls to this legislator. The volume of calls became so overwhelming that the legislator began answering his phone as if it belonged to a local pizza restaurant to detour calls!
Our client continued to use our P2P texting platform to mobilize their constituents as the bill proceeded through the legislative process. When legislators attempted to waterdown the bill on the floor of the state assembly, our client was able to quickly launch another text project to the constituents they’d previously mobilized and tagged using our Smart Segmentation feature. Constituents responded to this rapid text mobilization with the same fervor, thus dissuading members from amending the bill.
By the time the bill arrived in the state senate, the word of our client’s text mobilization efforts was well-known. As a result, the senate passed the bill within a month without attempting another amendment to avoid the mobilization tactics of our client.
Our platform was the key factor that allowed the rapid mobilization of eager constituents to successfully achieve our client’s goals, and only cost our client $1,148 total. This achievement was recognized by the AAPC and earned our platform 2 more Pollie Awards!
To start using RumbleUp to send your important messages, sign up and start texting today at rumbleup.com or contact our sales team to talk about how texting can best work for you: email- firstname.lastname@example.org or text us at 833–530–4400!