RumbleUp 2025 Year in Review

What We Built, What Clients Gained & What the Data Proved

2025 asked campaigns and organizations to do more with less. Budgets tightened, timelines compressed, and expectations stayed high. Throughout it all, our focus stayed the same: build more industry-leading texting infrastructure that removes friction, protects clients’ budgets and helps teams move faster with confidence.

Here is what that looked like in practice.

What We Shipped in 2025

We focused on shipping major, client-facing capabilities that improved visibility, automation, compliance, and cost control, not incremental fixes.

📊 Advanced Reporting (Way Smarter, Way Easier)

Clearer insight into performance and spend across projects and accounts, without manual exports or guesswork.

📎 Massive Report Attachments: Get detailed reports delivered straight to your inbox - now supporting attachments up to 40MB.

⏱️ Scheduled Reports: Set it and forget it. Automatically run reports as quickly as every 15 minutes, to daily or weekly.

💸 Project Costs Report: Track project spend at a glance so you always know where your budget is going.

🧾 TCR Charges on the Master Account: Using RollUp Billing? See all subaccount TCR charges in one master report.

🎥 EVT Library

Centralized Video Access: Quickly access all videos compressed in the last 30 days and attach them to projects without re-uploading.

🔗 Smarter Link Tracking

Shorter, Cleaner Tracking Links: Tracking URLs with lengthy UTM parameters/paths are replaced with compact paths, saving characters and improving deliverability.

Custom Tracking Domains: Use your own domains for short links, configured directly in the system.

⚙️ Expanded API Capabilities

Send Projects Without Logging In: Create and send projects entirely via API - just pass a message and a list, and you’re live.

Messaging API: Build fully automated messaging workflows without touching the RumbleUp UI.

💳 RollUp Billing

One Balance. Total Control: Run all subaccount billing through your master account for cleaner billing, fewer manual transfers, and less admin work - exactly what scaling teams asked for.

📱 T-Mobile Daily Segment Counter

Real-Time TMO Visibility: To bolster our automatic T-Mobile capping feature, you now see your daily T-Mobile cap and how many segments you’ve sent right on the project creation page and TCR dashboard.

🧹 Automatic Unicode Cleanup

No More Hidden Characters: We now automatically remove Unicode spaces when you save a project, saving space, segments and money.

📇 VCF Card Links

Contact Cards That Just Work: Share your VCF as a clickable link to increase the likelihood that a  contact saves it, which is especially vital after the iOS 26 rollout.

Trackable & Shortenable: Optionally shorten your VCF link and enable click tracking with our link shortener.

🤝 Built-In Onboarding Support

Instant Human Help: Every signup now includes a live onboarding call to help kick off your texting registration to get to texting your contacts faster.

🔑 Keywords

Text in. Take action. Instantly: Keywords let contacts text a word or phrase to automatically opt in, opt out, get help, or trigger a response powering compliant, two-way messaging at scale.

💧 Drip Campaigns

Automated Follow-Ups Responding to Real Behavior: Set up messages or actions that trigger based on how a contact interacts with you to keep conversations timely and relevant.

🔢 Short Codes

Another Channel to Reach Your Audience: Short codes enable high-volume, fast-throughput messaging using a dedicated, vetted sending channel that meets carrier requirements and supports large-audience campaigns.

✅ Channel Segmented Opt-In Collection

Automatic Opt-In Sorting By Channel: With the addition of Short Codes, there is a need for channel-specific Opt-n options. Our upgrades to this process support your Short Code and 10DLC traffic needs. 

Integration Partners That Powered Real Work

Efficient texting cannot be done in isolation. In 2025, we continued expanding our integration offerings that support how teams actually work, connecting texting with data, fundraising, CRMs and more day-to-day tools used across campaigns and organizations.

Data Providers

L2, i360, and the RNC Data Hub enable fast, direct access to high-quality voter data within the platform.

Fundraising

WinRed, Anedot, and Revv connect texting to donation flows so contributions get made where conversations are already happening.

CRMs and Productivity

Zapier, HubSpot, and Slack keep data synced and teams responsive without extra tooling.

Compliance

We became the first texting provider to perfect our integration of Campaign Verify directly into the RumbleUp platform’s TCR application process in June of 2024, reducing confusing back-and-forth and approval delays.

Together, these integrations helped teams keep critical systems connected and information flowing, without adding extra steps or new tools to manage.

What Clients Told Us in 2025

While we received dozens of meaningful reviews and constructive feedback from clients in 2025, our team agreed that this note from a first-time candidate who went on to win her race fully captured what we heard repeatedly throughout the year.

“As a first-time candidate, stepping into a campaign felt like entering a whole new arena. I am grateful to the RumbleUp team who stewarded me through every step with their expertise and powerful platform.

The software itself is incredibly easy to navigate, but what truly set RumbleUp apart was the customer support. Their team isn’t just tech support; they’re real people with real political experience who were there at every turn with best practices, strategic guidance, and timely technical help. More than once, I had an urgent question answered within the hour, which gave me the confidence to keep moving fast.

From onboarding to Election Day, RumbleUp helped me announce my candidacy, share campaign videos and fundraising appeals, coordinate with volunteers, and most importantly - connect directly with voters. The two-way SMS conversations allowed me to build relationships, drive turnout, and ultimately celebrate a winning result.

I can confidently say that RumbleUp was a critical part of my success, and I would recommend them to any campaign looking to maximize impact.”
— Jennifer Guthrie, City Council Member

Clients texting with us in 2025 reported that ease of use mattered, but the expertise and responsiveness of our team consistently built confidence, especially when timing and clarity mattered most.

Our Team’s Favorite Internal Reviews

Behind every texting program is a conversation. This year, our Messaging Specialists each selected internal reviews from support tickets that stuck with them - moments where guidance, speed and clarity made a difference.

Client Success by the Numbers

In 2025, our Client Success team continued to exceed service benchmarks while supporting programs of every size. These numbers reflect real-time support during high-pressure moments, not just steady-state operations.

• Tickets resolved: 6,670
  Covering onboarding & compliance questions, live send issues, post-launch reporting support, and more.
  
  
• Average first response time: 14 minutes, 33 seconds (SLA: 30 minutes)
  Keeping teams moving without long waits or stalled workflows.
  
  
• *Resolution SLA: 96.32% (SLA: 95%)
  Consistently closing issues within target timelines.
  
  
• **CSAT surveys returned: 36
  Direct feedback collected from real support interactions throughout the year.
  
  

*Resolution SLA (Service Level Agreement) % is a key performance metric that measures how often support teams resolve customer issues within the agreed-upon time frame. This percentage indicates the team's ability to meet the service expectations set with clients.

**CSAT (Customer Satisfaction) scores measure client satisfaction through surveys sent after support interactions. They help gauge the client experience, highlight strengths and areas for improvement, and confirm that clients are receiving effective, accurate support.

How RumbleUp Helped Clients Save Money in 2025

In 2025, efficiency was not optional. It was built into how messaging programs launched and scaled.

Landline Scrubbing

• Approximate client savings: $165,000+
  
  

By removing landlines before sending messages, clients avoided paying for texts that would never be delivered. This reduced wasted spend while protecting delivery rates and list health across clients’ active programs.

Free Incoming Replies

• Approximate client savings: $272,000+

Continuing to offer free incoming replies, as we have since 2018, allowed teams to encourage two-way engagement without cost concerns (very important post iOS 26), avoid surprise overages and confidently handle high-response moments.

Together, landline scrubbing and free incoming replies accounted for more than $437,000 in avoided spend across our client base in 2025, savings that stayed in campaign and organizational budgets instead of being lost to inefficiencies.

How Messaging Behavior Shifted in 2025

In 2025, clients adjusted their use of each messaging format based on efficiency, timing, and purpose, rather than defaulting to richer media.

2025 Message Type Breakdown

• SMS (Short Message Service): 55.78%
• MMS (Multimedia Messaging Service): 40.41%
• EVT (Enhanced Video Texting): 3.81%
  
  

SMS took the largest share of sends, reflecting its role as a cost-effective and reliable channel for fundraising, reminders and time-sensitive outreach. What was once treated as a fallback has become a primary channel for meaningful engagement.

MMS remained an important tool for storytelling and announcements, but its use became more targeted rather than the default we saw in previous years. Industry research points to rich media and interactive elements as key drivers of engagement, reinforcing MMS as a strong complement to text messaging, as noted in 2025 findings from TXTImpact.

EVT continued to play a role as a high-impact format, deployed selectively for moments where video added clear value.

How Fast Clients Got TCR-Registered

For campaigns and political organizations using 10DLC lines, registration speed matters. Messaging cannot go live until the Direct Campaign Agreement (DCA) is approved, and delays at this stage often slow momentum when timing matters most.

Here are our platform’s three fastest TCR registrations completed in 2025, measured from campaign creation to full DCA approval: 🥇 46 minutes, 🥈 63 minutes, and 🥉 66 minutes.

These timelines reflect how 10DLC registration is handled on our platform, where registration is submitted directly in the portal and supported by our direct integration with Campaign Verify.

We also provide guidance throughout the registration process at no additional cost and do not mark up TCR fees, allowing clients to complete required steps with clarity around expectations, requirements, and timelines.

Additional details about 10DLC requirements, why registration exists, and what is needed for approval are outlined on our 10DLC resource page.

💡Why this matters

Because registration and verification of all phone numbers across all commercial channels (10DLC, Short Code, and Toll-Free)  is now a fully enforced carrier requirement, fast and clear registration helps clients move from setup to compliant messaging quickly, without unnecessary uncertainty.

Looking Ahead

2025 reinforced a simple truth: platform design choices compound. Faster approvals, clearer reporting, automated safeguards, and responsive support quietly shape outcomes over time.

As we move into 2026, the focus remains the same: building infrastructure that helps teams adapt quickly, protect resources and execute with confidence when timing matters most.

If 2025 was about resilience, the work ahead is about momentum.🥊