About Sofia
Sofia is a dedicated marketing professional with an undeniable passion for the art of marketing and communications. She loves crafting impactful campaigns and building genuine connections with audiences. At RumbleUp, she injects fresh perspectives, innovative ideas and creative flair into the marketing team, helping to keep the company at the forefront of the industry.
With a career that includes roles in marketing operations, social media management, trade marketing, digital strategy, and sales, Sofia’s diverse experiences in both the U.S. and LATAM have equipped her with the skills needed to navigate the ever-evolving world of marketing. Recently, she completed her master’s degree in Marketing Research and Analysis and holds certifications in HubSpot Inbound, Social Media, Content Marketing, Hootsuite, Google Analytics, and Google Ads Search. This comprehensive knowledge highlights her commitment to staying ahead of industry trends.
Outside of her professional endeavors, Sofia has a deep love for adventure and travel. Through her personal blog, 'Exploring Bolivia,' she shares a glimpse into her home country, offering travel tips, recommendations, and valuable insights for exploring Bolivia’s rich culture and stunning landscapes. Her passion for discovering diverse cultures, vibrant cities, and breathtaking natural wonders fuels her creativity and brings a unique, open-minded approach to her work at RumbleUp, ensuring each campaign resonates on a deeper level with audiences.
4+
Years Of Experience
Expertise
- - Marketing Analytics
- - Social Media Marketing
- - Marketing Research
- - Content Creation
- - Google Analytics
Education
- - B.B.A in Marketing Minor in International Business | St. Edwards University
- - MS in Marketing Research & Analysis | Texas State University
Sofia Beyond RumbleUp
Sofia led a nationwide campaign during the company’s rebranding phase to boost awareness in Bolivia’s pharmacies. She executed diverse marketing strategies, including signage and promotional items, fostering trust, loyalty and increased brand visibility.
Sofia contributed to this report on Halo Top, outlining a strategic marketing plan and providing recommendations for competitive advantage and effective consumer targeting.
Exploring Bolivia is a travel blog written by Sofia offering insights and tips to help you explore the diverse beauty of Bolivia.