Your advocacy projects can make a real difference if you use the right tools, so start using P2P texting to advance your outreach strategy today
Advocacy has an important role to ensure that vulnerable people, ideas, and occupations are able to have their voices heard and their opinions genuinely considered in matters that directly affect them.
Common advocacy activities include media campaigns, public events, and collection of data for the purpose of publishing research. While there are many channels available to help implement these initiatives, none are as effective as peer-to-peer (P2P) texting.
Whether it’s crowdsourcing, gathering petition signatures, survey completions, event invites & RSVPs, volunteer recruitment, or any other objective, P2P texting is the most effective way to reach people and get them involved in your organization’s unique outreach goals.
Here are just some of the ways that P2P texting can establish, supplement, or complement your advocacy project’s outreach strategy:
1) P2P Texting is the Most Effective Channel for Community Outreach
P2P texting was made for achieving genuine communication at scale – no other communication channel has the reach that P2P texting can achieve. In addition, P2P texting has proven itself to be the communication channel with the highest visibility and response rate, simply because it’s the channel people check most often.
We have seen that over 90% of texts are read within the first 3 minutes, and the average total open rate of messages is 95%. This means that even if someone chooses not to engage with your message, they are at least guaranteed to have seen the message, thereby increasing the awareness of your cause.
The average response rate for P2P texts ranges from 10-20%, which significantly outperforms traditional channels. The response rate from P2P texting is almost 10x higher engagement than email and 20x higher engagement than direct mail. TV ads are a historically popular option for both visibility and engagement, but the competition on popular channels and the high cost of a slot leaves TV ads out of the question for many advocacy organizations.
2) Supporter Engagement & Mobilization is Easy with P2P Texting Tools
Giving supporters the ability to express their concerns and providing them access to relevant information and services is both a major goal of advocacy projects and an influential factor in the success of any cause. Just as your organization is committed to the cause important to you and your audience, our team is committed to providing you with the best tools and features to make your voice heard using the power of P2P texting.
An excellent way to explain the mission for your cause is by utilizing our award-winning Enhanced Video Texting functionality, which allows you to send full 30-60+ second TV-quality videos directly to your audience’s phones. This has proven to be a powerful tool for engagement. Messages that include a video see an average of 50% more responses than a plain SMS text. With statistics showing that approximately 1-in-5 people do not have paid TV service anymore, using more viable alternatives like P2P texting to get your videos seen and heard is essential.
If you are asking people to call into a number and advocate for your cause, use our call tracking tool to gather data on patch-through calling advocacy projects. This feature shows which of your contacts called the number you sent them, and the amount of time their phone call lasted. This allows you to easily count up how many successful calls were made, and also identify who your super-supporters are based on the call duration time. These are the people you should follow up with to get more involved with your cause or send a thank you message to let them know their action is appreciated.
Sending safe links for anything from petitions, surveys, event invitations, resource pages and more is possible with our custom URL shortener. Domains are regularly monitored and rotated to make sure that all messages containing links make it through carrier spam filters successfully and delivered to your audience’s phones. You can even track who is interacting with your links via our individualized text link tracking, something only previously possible with email.
Once you’ve engaged your audience with an initial text, you can send replies back to inquiries or thank you messages by using our customizable tagging tool and dynamic fields to pull in any uploaded custom data.
Tagging is easy to set up and simple for volunteers to apply to responses. These provide the ability to keep track of responses and make sure no one is left unresponded to. It also helps organize the types of responses received and aids volunteers with follow up messages.
Improving contact lists for targeted outreach is simple using our data segmentation feature. Setting up effective tags for your advocacy project’s needs will allow you to quickly filter through message conversations to identify contacts that behave similarly that can be targeted in a similar way, allowing your organization to have reliable data to increase engagement.
For example, people who responded positively showing interest for your cause and can be segmented into a new list to receive further information/messages, or people who RSVP’d for an event can be segmented into a special list to receive reminders regarding the event. When the right people are messaged at the right time, it is easier to build a solid support base of people who are passionate about your cause and willing to mobilize for it.
3) Inter-organizational Management with RumbleUp is a Breeze
Time and human bandwidth are both precious resources for advocacy organizations. We recognize this, which is why we made the on-boarding process with RumbleUp both simple and fast. Our platform allows organizations to set up a new account, load data, and write your message to begin texting in under 15 minutes!
We provide self-service, full-service, and hybrid setup solutions depending on the needs of your organization. Some of the services we offer include an experienced team of texters, help acquiring data, message copywriting, hands-on training for our platform, and more.
One great tool we provide for all our groups to utilize is push notifications for volunteer organization. They are a convenient, sure-fire way to make sure all your volunteers receive important information and updates, ensuring that urgent messages don’t become unseen and forgotten in an email inbox.
Full reports on conversations and messaging projects are also available to download. It is a clear way to see the statistics regarding projects, including how many viable contacts were reached, how many messages were sent and received back, the status of messages, and more. We believe that informed clients will make informed decisions on how to continuously improve their contact lists and messages for the best delivery rates and engagement.
Our platform is designed to ensure that advocacy organizations like yours have an easy way to achieve effective outreach with the power and reach of P2P texting. If you are interested in learning more about what RumbleUp can do for your organization, create an account at rumbleup.com, contact our sales team at firstname.lastname@example.org, or text us at (833) 530-4400!