Email Link Tracking vs. Individualized Text Link Tracking

Text link tracking can drastically change how your campaign spends its valuable time and money. Understanding the key differences in text link tracking will help you make smarter decisions.

Have you ever been frustrated by the lack of clarity or complete inability to track conversions on the links you include in text messages? No matter what communication channel you use, being able to track exactly which supporters interact with links you send provides essential information about who is interested and what you should follow up with them about.

Segmenting through all the different link tracking options currently available on the market to find a transparent, useful option can be time-consuming. Whether you’re new to link tracking or currently using a service, it’s important to understand the different options available and choose the right one for each channel to create more effective communication strategies.

What is Email Link Tracking?

One way to track links you sent is by email link tracking. This is a popular method normally used when a company sends a link they want their consumers to interact with via email. For campaigns, these links usually send people to external websites with campaign information, fundraising, voting locations, and more. 

Unfortunately, the fatal flaw with email link tracking for audience insights is the channel itself. Email engagement rate is simply not as high as it used to be. 

The email inbox has also turned into a place of vexation for most people, with more emails than ever filtered and sorted before people even see them. The average person receives around 121 emails a day from campaigns and businesses across America, spamming their inbox and burying the relevant emails they need for work and life. Email platforms like Gmail have counteracted this with their promotional email folder in order to enhance the user's experience. Even if people do get around to checking these promotional emails, they usually just skim them for important information, missing your valuable tracking link. 

Since the rate at which people check emails is lower than ever, a different channel is needed to send important links. The best way to ensure that your trackable links are being seen and clicked on is to send them directly to a person via text. 

What is Individualized Text Link Tracking?

Individualized Text Link Tracking is a feature built into our platform that allows you to see exactly which contacts have clicked on a link included in an SMS message. This technology enables you to identify the click-through rates of specific contacts, a level of detail that would likely be missed if sent via email.

This tracking links feature is easy to use and quick to set up. It all starts with our platform’s Custom URL Shortener, which provides you with short links to use.

Choose from a wide variety of domain names, including those specific to fundraising, surveys, polling, and more. Using a custom URL shortener helps your link appear safe to click on and prevents carriers from flagging your messages as spam, which often happens with free online shortener tools such as bit.ly.

Why you should use RumbleUp Individualized Text Link Tracking 

By using our Individualized Text Link Tracking, you exponentially increase the odds of your links being clicked on and are able to pinpoint the exact people who interacted with it. 

The stats say it all. According to MailChimp, the average open rate of political emails is 22.94% with only a 2.37% click-through rate. Since texting provides communication on the channel people respond to most often and care about the most, the open rates are much higher. Texts have an average total open rate of 95%, and an average response rate ranging from 10–20%, which is almost 10x higher engagement than email If you are going to be spending part of your budget on sending links with the goal of people interacting with them, the text is the proven way to go. 

Another reason our Individualized Text Link Tracking is the best option is that you can easily find and pull contacts who interact with your content. People who click a link shortened with our Custom URL Shortener will have a tag automatically added to them in the system. This allows you to easily filter and see all the contacts who have engaged with your link, which can help your campaign make valuable decisions on future outreach.  

Bottom Line 

If you are unsure about the performance of your links or aren’t getting the engagement you want, then you are missing out on valuable analytics data that allows you to make smart outreach decisions and better understand your recipients. With our platform, you can effectively track link clicks and gain valuable insights into your audience's engagement. By using our Individualized Text Link Tracking tool, your message will get through while others get lost in the pile.

Elevate your SMS marketing. Take the first step today and sign up with RumbleUp at rumbleup.com to start texting out trackable links. Not sure if RumbleUp is right for you? Contact our sales team at (833) 530-4400 or sales@rumbleup.com to discuss how texting can best work for you.