For the first time, P2P texting can deliver high quality 30 second made-for-TV ads to your audiences with unparalleled visibility
Peer-to-peer (P2P) texting is redefining the outreach strategy of political campaigns, non-profit organizations, and businesses both big and small. Taking advantage of P2P texting means reaching your audience where they are most likely to see your messages, read them, and respond. This is because 97% of text messages are opened and read, compared to the 20% open rate for subscribed email newsletters. Messages containing video, images, or GIFs (MMS) have a 50% higher response rate than plain text messages (SMS).
RumbleUp is constantly working to provide the best, most innovative tools in P2P texting. Which is why, in addition to our industry-leading delivery rate, lowest spam rate, and highest reliability, we are proud to offer an improved video compression tool that allows users to send up to 9MB of video data embedded in a text while maintaining the highest possible quality.
Most P2P vendors caution against using MMS and advise a 500 KB limit on media attachments. At RumbleUp, we don’t stop at “good enough” and instead work to give our clients the best tools first.
RumbleUp High Definition Video Compression offers clients the ability to send videos embedded in the text message itself. These videos are higher quality than what any other P2P provider can offer in an MMS message. People who text with RumbleUp can now send clear high-resolution videos at 480 x 270 pixels and up to 30 seconds long! High-quality videos make your campaign or marketing efforts more impactful and make your audience more likely to engage with your message in its entirety.
P2P texting works because it allows you to connect with a targeted audience in an authentic way. Our high definition video compression tool makes video advertising with P2P texting cheaper and more direct than TV advertising, which can cost as much as $4 million per 30-second TV-spot. Moreover, mobile video consumption rises by 100% every year, and having the ability to reach consumers with high-quality content through text is a marketing game-changer. P2P texting is the easiest way to reach consumers and adding embedded video content increases engagement, response rate, and action.
What are the Benefits of Video?
A recent study from Wyzowl revealed that 72% of consumers prefer to learn about a product or service by watching a video and 87% of people would like to see more videos from brands/campaigns. These stats, along with proven P2P texting results, mean P2P texting with high-quality video content is a can’t-be-beat marketing combination that is sure to engage your audience and drive results.
The possibilities of embedded video are numerous, and if you are looking for some inspiration, here are a few notable examples:
- Election Campaign Videos
2020 is an election year like no other and P2P texting is playing a huge role in reaching voters in a way that counts. Sending campaign video content via text is a fantastic way to capture voter attention in an accessible way that is more likely to elicit a response than traditional channels.
- Video Testimonials
Testimonials from real people play an important role when consumers are deciding to support a product, service, or individual. But some testimonials hold more weight than others. In particular, video testimonials are shown to be more trustworthy, personal, and therefore effective. Sharing your video testimonial through a P2P text that people can respond to amplifies the personal touch, making your audience feel personally connected.
- Announcement Videos
Things are moving fast this year.P2P texting allows you to be the first one to reach your audience with big news and build relationships with high-quality video content. Whether you’re reopening, announcing your candidacy, having a sale, or hosting a virtual event, combining video and P2P texting is the perfect way to personally engage your audience and create excitement.
- Thank You Videos
With RumbleUp as your P2P texting vendor, you’re sure to see successful events, campaigns, and launches. Don’t underestimate the value of saying “thank you”! Thank you videos are effective because they make your audience feel appreciated while simultaneously highlighting your successes.
The Bottom Line:
At RumbleUp, we’re proud to be innovators. We work to create leading industry best practices and provide new and improved marketing techniques so you have the best tools to succeed.
Start texting with RumbleUp today and enjoy enhanced texting results or get in touch with our team (sales [at] rumbleup.com) to receive a video-by-text and see the RumbleUp difference for yourself.