Nonprofit Texting That Gets Results

Peer-to-peer (P2P) texting means a person from your organization initiates each message and a person handles each reply. It creates two-way conversations at scale, which is why it avoids the spam patterns and phone carrier-level blocking that mass-blast tools trigger.

Because the math from traditional channels stopped adding up. Many nonprofits have seen their responses shrinking even as their list keeps growing. On top of donor counts falling every year since 2021...

1. Fundraising emails now average a 0.59% click rate (source)
2. It takes an average of 1.55 to 3+ attempts just to reach a fresh prospect once via cold calling, and the average cold calling success rate sits at roughly 2.7% (source)
3. The USPS increased Nonprofit Marketing Mail prices by an average of 2.1% to 5% depending on the sortation tier in July (source)

4. The Forever stamp hit 82 cents in July (source)

What happened in response? Your peers moved to texting, because the channel works. Mobile fundraising messages average a 3.7% click-through rate — roughly six times email — and nonprofits sent 40% more texts in 2025 than the year before. The question left is whether you will too.

No. Texting amplifies them. Programs that pair a monthly email, mail, or call blast with one or two texts for the moments that cannot wait see great results. See a case study of this in action.

Generally yes, when supporters gave you their number through a donation form, event registration, or signup. Consent rules vary by use, so our compliance team reviews your list source during onboarding and flags anything that needs a refresh. This is general guidance rather than legal advice.

Not when a real person sends it and a real person answers. Your staff and volunteers initiate each message, recipients reply, and your staff then sends responses.

Opt-outs across nonprofit texting benchmarks average under 1% per send, and 89% of US consumers now choose to receive texts from at least one organization, up from 66% five years ago.

A donor list responds to restraint, and programs that pace their messages hold their list's trust. See our proven fundraising message strategy here.

Yes. Supporters in their 60s and 70s text family daily and read messages they would never open in email. Text read rates hold near 90% within three minutes across age groups, and reply rates from older donors regularly surprise our clients running first-time texting programs.

Yes. Our award winning Enhanced Video Text technology embeds broadcast-quality video inside the message, which faith teams use for sermon clips and fundraisers use for impact stories. Including a picture, video, or GIF roughly doubles response rates on the platform.

Yes. Unicode support covers Spanish, Korean, Mandarin, Arabic, and every other non-Latin script, plus emojis and special characters, so multilingual congregations and communities hear from you in their own language.

The registration and verification process differs by message channel, but they all:

1. Help protect consumers from fraudulent messages sent by bad actors
2. Reduce messaging impersonation that damages targeted brands 
3. Allow organizations to build trust and deliver messages at scale via a legitimate and reliable channel

Carrier registration typically completes in 5–7 business days once all requirements are met, but we often see turnarounds faster than this. Our team of registration experts is here to guide you every step of the way.

The following costs all come from and are paid to The Campaign Registry (TCR):

Total One-Time Costs: $69-104 (based on organization type)

• $4.50 one-time brand registration fee
• $15 one-time manual review fee (per TCR campaign)
• $0/$41.50/$95 one-time vetting fee (based on organization type)

Total On-going TCR Costs: $3-$10 per month (per TCR campaign based on organization type)

These one-time TCR fees are not included in your RumbleUp subscription or messaging costs and will be deducted from your account. Ongoing monthly TCR fees are invoiced to you.

RumbleUp does not and will not mark up TCR charges.

Your messages send from dedicated numbers registered to your organization instead of a shared short code, carry your name with no locked platform prefix, and land in a real two-way inbox your team answers. Delivery runs at a confirmed 95%+ average with reporting your board can read and act on.

RumbleUp launched in 2017 serving political campaigns and now powers texting for nonprofits, public-safety teams, and 3,500+ organizations across dozens of industries. We never screen clients by mission or viewpoint, and our founder helps write the industry's professional texting standards through the AAPC.