The Top 5 Trends in P2P Texting: Summer 2020 Edition

1.Good News from the FCC

The Federal Communications Commission (FCC) recently ruled in response to a request for clarification that if a “platform is not capable of originating a call or sending a text without a person actively and affirmatively manually dialing each one, that platform is not an autodialer and calls or texts made using it are not subject to the TPCA’s restrictions on calls and texts to wireless phones.”

This is great news, but be careful: some peer-to-peer texting platforms also offer blast-texting. While these platforms may have P2P texting capabilities, if it also has the functionality to autodial, it may not be compliant software. Your best and safest option is to partner with a trusted and experienced P2P-only vendor like RumbleUp.

2. COVID-19 and P2P

Because COVID-19 and social distancing have made P2P more popular, phone carriers are cracking down on what they consider troublesome message traffic. The recent increase in P2P traffic has also lead to an increase in bad actors in the space, causing phone carriers to monitor closely and block all non-compliant traffic.

RumbleUp’s adoption of best practices gives our clients an unparalleled delivery rate and unmatched stability, even when texting about sensitive issues like the pandemic. We work with our clients and partners to get messages unblocked that would otherwise be sent to spam with other P2P vendors.

P2P will be crucial to voter contact this fall, especially with experts predicting the possibility of a second wave of the virus.

3. RumbleUp Signs the NRSC and NRCC

RumbleUp is now the official P2P texting platform of both the National Republican Senatorial Committee and the National Republican Congressional Committee. We are proud to be the platform of choice for the two largest Republican committees because of our outstanding platform and customer support.

This market consolidation around our proven P2P platform demonstrates our proven platform. We keep our clients safe and compliant, and we have the market-leading delivery rate. It also means that our clients enjoy the benefits of a network of hundreds of clients using the same platform and working to standardize and share best practices.

4. The 2020 Get-Out-the-Vote Effort Will Be Complex

Between mail in voting and moving and reduced polling places, the 2020 General Election is proving to have a complicated Get-Out-The-Vote (GOTV) situation.

RumbleUp has already helped hundreds of clients overcome these challenges in hundreds of primary elections this year — including two additional election cycles of P2P texting experience.

We know how to get messages delivered even when hundred of other messages are trying to get to the same place. Our integrations with L2, The Data Trust, Zapier, WinRed, and other tools make sure your texting programs can adapt to evolving situations on the ground.

5. Dissatisfaction with Cut-Rate P2P Vendors

Unfortunately, despite the power and opportunity of good P2P, many campaigns have used other vendors and been left disappointed with the experience and the results. This has led to some industry leaders choosing not to invest in P2P.

This is where RumbleUp comes in. What sets us apart is a ruthless focus on the success of our clients and a development team that doesn’t over-engineer.

We understand that you want tools that work reliably. And RumbleUp isn’t just effective, it’s easy to use. This focus on minimalism and efficacy is what we think drives our success and the successes of our growing client base.

Ready to text with the best and harness these trends to propel your campaign?

Related News: 

- Dear Voter, Here's Why Political Texts Are Blowing Up Your Phone- WSJ

- Refused/Angry/Republican: How 2020 text campaigns learn from voters' replies- Reuters

- Campaigns turn to texting as coronavirus spreads - Axios

- Playbook: How did you think yesterday went? - POLITICO

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