With the 2020 elections ramping up, it is time to tap into your supporters energy and capitalize on the momentum being gained.
Here are 5 ways to use peer-to-peer texting for fundraising:
1. Thank your supporters
Let the people who helped you win know that their help was appreciated. People are much more likely to continue giving if you personally reach out and let them know how their contribution helped. Send them a quick text and thank them for their support.
2. Amplify your outreach programs
You are undoubtedly fundraising through several different channels, just like everyone else. Use texting to cut through the noise and get right in front of potential donors. There is no need to re-invent the wheel though. Modify what works on your other channels to fit into a text message.
Remember that you can include videos, pictures or GIFs!
3. Invite people out to an event
Take advantage of the energy everyone is feeling coming out of the election. Now is the time to throw a fundraiser and invite all of your supporters (and new ones) to attend. Instead of emailing them an invite that will be buried in their inbox, send them a quick text with the details and ask them if they would be interested in attending. By making it convenient for people to quickly reply yes or no, you will exponentially increase the number of people who attend.
4. Donor retention
It is pivotal to keep your donors engaged.
If you want to build a foundation of donors you can count on, you need to give them a reason to stick around. Use P2P texting as a way to touch base with your donors with small updates or information that is relevant to them. If you want to keep donors active, let them know that they are an important member of the cause by keeping them in the loop.
Since now is the season for giving, it is the perfect time to reach out to people and ask for donation pledges. Again, convenience is key. Start by engaging people in a conversation about the cause, and then ask them if they could pledge to give a gift for the holidays.
RumbleUp’s tagging feature makes it easy to tag people as “pledged” and then go easily find them again when it is time to convert their pledge to a gift.