2 minute read
Why Enhanced Video Texting Easily won a 2021 CampaignTech Award
Read how the hottest trend in texting became video and why you should be using this product in 2022.
Our Enhanced Video Texting (EVT) was the most acclaimed texting product in 2021 for good reason.
On August 26th, 2021, Campaigns & Elections announced that we won the “Innovation in Texting” CampaignTech award for our Enhanced Video Texting Technology. Earlier last year, EVT won two Gold Pollie Awards for “Best Use of Peer-to-Peer Texting” and “Best Ad Technology Innovation.”
Here is how our award-winning technology captured the attention of leading experts in the political industry.
Changes in the landscape created opportunities for EVT to shine
During the 2020 cycle, Enhanced Video Texting was used by high-profile candidates to stand out from the competition by allowing them to send high-quality, made-for-TV campaign videos directly to voters' phones.
Clients using EVT noticed their advantage was especially apparent in the weeks leading up to the election. It became a reliable alternative to promote videos and connect one-on-one with voters after the political advertising freeze on big tech platforms.
The alarming number of cord-cutters in the US further added to the adoption of texting as a direct way to reach people with video content that had traditionally been reserved for TV. Studies found that in 2020, 1-in-5 households no longer had traditional TV services as ad-free streaming services continue to explode. This meant fewer people were seeing ads that campaigns paid good money to serve during traditional TV commercial slots, significantly reducing their effectiveness.
The diminishing returns on these channels have not improved since then. The percentage of cord-cutters reached nearly 1-3 households in 2021, and more uncertainty revealed itself on big tech platforms with developments such as the Facebook vs Apple privacy war and Facebook’s worldwide server outage.
Why you should be using EVT in 2022
It’s simple - no free video compression tool or competitor can compare to the visual or audio quality of Enhanced Video Texting with RumbleUp. Here are the highlights of what EVT can do:
- EVT allows you to send clear 30 second videos to all phone types and phone carriers.
- Videos are embedded directly in the text message, not linked.
- Custom Captions are added to make videos accessible to phones on silent mode.
- The majority of Americans prefer to watch a video than read about the same topic.
- You don’t need to have professionally produced content to send compelling videos that will capture your audience’s attention! Videos ranging from direct-to-camera asks filmed on your phone to TV quality can all be sent via EVT.
Campaigns in 2021 used Enhanced Video Texting for a wide variety of initiatives, including fundraising, advocacy, persuasion, and as an alternative to expensive TV ads.
In 2022, these same campaigns will stay ahead of the game by sending attention-grabbing content directly to the audiences they want to reach.
Want to ride the video texting wave?
Use Enhanced Video Texting in 2022! Our turnkey sign up allows you to sign up and start texting in less than 15 minutes, so what are you waiting for?
Sign up at rumbleup.com, text us at 833-530-4400, or reach out to our sales team at sales@rumbleup.com to talk about how texting can best work for you.
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