Categories
Peer to Peer Texting Fundraising Political

Five GOTV Messages Proven to Work

Voting has already started. Are you texting yet?

This year has been a challenge for campaigns to navigate through as normal campaign tactics and events have been interrupted across the country. However, many campaigns have been able to adapt and utilize tools such as peer-to-peer (P2P) texting to prompt genuine interactions with voters, rally engagement from their supporters, and most importantly, get out the vote!

Many of our clients have already been using our industry leading battle-tested platform to send unique GOTV messages that have returned real results.

We have compiled five message examples pulled directly from successful texts our clients have sent to showcase effective GOTV messaging and inspire your campaign to send similarly successful messages of your own.

Rhode Island State Representative Primary

Our first example highlights a campaign who utilized the strategy of sending multiple messages leading up to election day. The effectiveness of a GOTV text on election day is drastically increased if you establish a presence in their texting inbox first. The text you send on election day will not mean as much to someone if it is the first and only text they have ever received from you. Establishing a relationship with the voter is essential — and this is super easy to do via text!

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We recommend sending at least one or two texts leading up to election day focused on engagement, and then sending up to three reminder-to-vote texts starting 7–10 days out. It is also very smart to combine a request to vote with helpful information such as COVID precautions being taken at polling places or where their nearest ballot drop-off box is.

In the screenshots shown here, you can see how this campaign sent four messages leading up to election day. They sent out their first introductory text asking people to call the candidate with concerns or just to chat a little over two weeks before the primaries, then sent out three GOTV reminder texts in the days leading up to the primary with helpful information on when and where to vote along with COVID safety requirements.

100% of the 1035 messages the campaign sent got delivered, with a 12% reply rate. The industry standard for a good reply rate is 8%, and a great reply rate is 20%. The campaign used a custom area code and tags to identify who replied to their messages and if they had a positive response.

County Commissioner Race

Our client running for County Commissioner also did a great job with their messages by sending more than just one reminder to vote on election day. Like our previous example, their messages used a custom area code and encouraged engagement with a phone number to call the candidate directly, and different tappable links to learn more about the candidate. Their team received a reply rate of 9% with the message shown.

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However, where their campaign really stood out was with their utilization of the features available in the RumbleUp portal.

Tagging is a powerful tool available to all clients that can be used to keep track of the types of responses you get and help plan follow-ups based on the information people share. This team used the tagging feature to make sure they stopped texting the people who responded that they had already voted! Pestering your supporters with follow up texts they no longer need makes it seem like you are using blast-messaging platforms, and it takes away from the opportunity of engagement you unlock when using a P2P platform.

A great lesson can also be learned from this campaign — only 91% of the 7771 messages this campaign sent were delivered due in large part to hundreds of the contacts in their audience being landline numbers!

At RumbleUp, we understand how important it is to have reliable contact data, so while we offer campaigns the opportunity to upload their own data, we also have our breakthrough L2 integration and GOP Voter File integration to make it easy for campaigns to purchase clean, comprehensive cell phone lists for any target audience.

This particular campaign won their election against three other candidates with almost 40% of the vote!

State Assembly Election

Our next client example utilized P2P texting for a vital element leading up to election day: fundraising! Even though traditional in-person fundraising activities like rallies are not possible due to COVID restrictions, it is still possible to fundraise during this time using P2P by including links to your donation platform in your outreach messages.

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As of October 1st, this campaign had set fundraising records with over $230,000 raised since the beginning of the campaign!

The message shown here incorporates some key industry best practices that helped make this text effective. MMS attachments (pictures and videos) like the one included in this message are proven to significantly increase engagement with a message because they add something enticing to the message, so we recommended including them occasionally if you can.

Their message also includes a tappable link to the campaign website which can also help increase engagement. Both campaigns did a great job using the custom link shortener tool available in our portal instead of public/free URL link shortener like bit.ly which are associated with phishing scams and can end up getting messages blocked as spam.

100% of the 2672 messages this campaign sent got delivered, with a 2% reply rate. The reply rate is below industry average, but their team was still able to reach generous supporters like the one shown in the screenshots who were able and willing to support the campaign once provided the opportunity to do so. Sometimes it just takes getting to the right people!

Township Committee Race

While many people would love to go in person to cast their ballot in-person, many areas in the U.S. are very strict with COVID regulations and highly encourage mail-in voting. Therefore, your GOTV plan should consider mail-in ballot chasing!

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One of our clients did an amazing job texting for mail-in ballots by sending a message that included both a tappable link to a resource answering questions about mail in ballots and an MMS attachment to increase legitimacy and engagement.

All across the nation ballots are being rejected for not being filled out correctly, so providing these resources will help make sure the votes of your supporters are counted.

Encouraging their audience to respond back with questions was another great move in regards to mail-in ballot chasing. Since so many people are using mail-in ballots for the first time this election and have questions and concerns, you should make your campaign available to help people fill out their ballots correctly, like this conversation shows.

The texter is able to answer the question the supporter had and ensured that the supporter knew exactly where to turn in their ballot and was confident in doing so.

100% of the 2298 messages their campaign sent got delivered, with a 7% reply rate. We look forward to the results of their campaign!

Mayoral Election/ Mayor’s Race

This campaign included an MMS attachment in their message to increase engagement like many of the previous campaigns. Unlike the others, however, the attached image included a picture of the candidate themselves! Not only does this establish legitimacy like normal MMS attachments, but it also facilitates face recognition and builds trust in your campaign and candidate.

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Establishing a relationship with voters is much easier when they can put a face to a message they are receiving. In the absence of meet-the-candidate events, being able to connect with voters using this best practice that our client utilized is an excellent move.

100% of the 566 messages their campaign sent got delivered, with a 15% reply rate — the highest rate of the client messages listed so far! MMS and face recognition are powerful tools your campaign can also easily take advantage of in order to encourage responding from supporters.

Bottom Line

Election day is fast approaching, and there is still time for your campaign to start sending amazing GOTV messages to voters. If you haven’t considered P2P texting for your GOTV strategy yet, choose RumbleUp, the best peer-to-peer texting platform in the industry, to help guide your campaign to victory!

Sign up and be texting in as little as 15 minutes by visiting our website at RumbleUp.com or contact our sales team at sales@rumbleup.com to chat about your unique race.

Categories
Political Fundraising Peer to Peer Texting

How to Use P2P Texting for GOTV

Texting is an essential tool for getting out the vote this year. Are you using it effectively? There’s still time to learn how to win your election with texting.

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This has been a wild year for everyone and campaigns in particular have had to innovate like never before. There are less than 70 days until the November general election, and even though we have seen a huge uptick in the number of people opting to vote by mail, many Americans will still prefer to go to the polls and vote in-person.

Besides helping people get to the polls, which is a challenge all on its own as many polling locations have closed or moved, it is vital for campaigns to continue fundraising and recruiting new volunteers. It may seem like a daunting task to do all of this simultaneously, but using peer-to-peer (P2P) texting with RumbleUp can allow your campaign to gain an edge over the competition by making it easy to manage several outreach programs at once.

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How? By sending a simple, easy-to-write text message directly to every single person you want to reach. Purchase targeted cellphone lists directly through our in-portal data integrations and compose a message for each group that can be automatically personalized with dynamic fields. We know exactly what you need to succeed as a campaign because we have worked with over 700 campaigns in the past two years and shaped our platform around their feedback. RumbleUp was built for campaigns to win.

Who should your campaign be texting?

Before crafting the text messages, you should map out your audiences. Since COVID is driving a record number of first-time absentee and mail-in votes, you should text a broad audience of voters with a message asking how they prefer to cast their ballot this year. By doing this, you can then tag people based on how they plan to vote and be able to follow up accordingly.

Sending a message like this to an expansive audience early on will impart your campaign with vital information on how people plan to vote, which will allow you to design hyper-targeted GOTV efforts. By utilizing RumbleUp’s tagging feature, you can essentially track the status of each potential ballot by asking people questions and tagging them based on the information they share. Through an effective use of this feature, you will know exactly who to focus your efforts on in the final days before the election because you will know who your supporters are and who has already mailed/cast their ballot for you.

When should your campaign start texting?

NOW! 😆 Top campaigns on both sides of the aisle have already refocused their efforts and resources towards P2P outreach and have been texting people for weeks.

The effectiveness of a GOTV text on election day is massively increased if it is not the first and only text a voter receives from the campaign. Do not just pop out of nowhere on election day! We recommend sending at least one or two texts in the weeks leading up to the election focused on engagement, and then sending three reminder-to-vote texts starting 7–10 days out. It is wise to combine an ask to vote with a helpful piece of information. Here are some examples of info people are generally grateful to receive:

  • Polling date and location changes, confirming most recent information
  • Acknowledgments of holidays or events
  • COVID-19 rules at polling locations: Mask requirements, social distancing rules, elderly-only hours, etc.
  • Offering/coordinating rides to polling locations
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Starting early also gives you the best chance of recruiting a team of enthusiastic volunteers. Many people who want to help out may not be sure if it is still possible to volunteer due to COVID restrictions. Text your supporters and let them know about opportunities to get involved. With P2P texting, you can coordinate volunteer scheduling/sign up sheets, recruit new volunteers, empower your team to recruit their friends to volunteer, and most notably, offer your volunteers an activity that allows them to help the campaign from the safety and comfort of their own home: sending texts!

Similarly, you should begin your fundraising efforts with P2P texting early so that you can make good use of campaign contributions when it matters most. Don’t let restrictions on in-person activities slow down your fundraising. Even though traditional in-person activities like rallies have been canceled, it is entirely possible to fundraise during this time through the use of P2P texting by including links to donate in your outreach messages or taking advantage of our built-in text-to-donate feature.

How to win with RumbleUp

How can RumbleUp help you incorporate all of this advice and win your race?

RumbleUp’s new L2 integration and RNC Data Center integration make it easy for campaigns to purchase clean, comprehensive cellphone lists for any target audience. All you need to do is fill out the L2 or RNC Data Center request form available directly in the RumbleUp portal and boom, you are ready to start having personal conversations with the specific group of people your campaign cares about most.

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Our platform also allows you to include any personal info with your audience data sets that can be automatically pulled into messages using dynamic fields. This makes it easy for you to personalize messages without needing to manually change the message for each person. These fields are frequently used to pull in information such as a person’s name, their nearest polling location, deadlines for mail-in ballots, links to specific web pages, an issue the voter cares about, and more.

Our flexible tagging feature allows your campaign to never lose track of a conversation and easily create new audiences by using tags to filter and segment people into different groups. Some examples of useful tags to use and apply include:

  • Who has not responded to any messages yet (automatically tracked)
  • Friendly respondents (these are your likely supporters!)
  • Which voters returned their ballots (move them to your fundraising list!)
  • Which voters still plan to go to the polls (they should be your focus on election day!)
  • Who needs help finding new polling locations (have information ready!)

Along with the powerful toolset of features RumbleUp includes, we also boast the highest delivery rate of any P2P platform, the lowest spam rate, and the highest reliability of any P2P vendor in the industry. Not to mention our click-to-start signup, exclusive platform integrations, and amazing customer support team. 🏆

The Key Takeaway

Don’t let the pandemic discourage you from running a top-notch campaign this year. It is time to adapt and take advantage of the tools that exist for you to succeed. You can still have genuine interactions with supporters and run an effective GOTV strategy by taking advantage of all that P2P texting has to offer. RumbleUp is committed to helping you win. Sign up and start texting in as little as 15 minutes by visiting our website at RumbleUp.comor contact our sales team at sales@rumbleup.com and let’s chat about your unique race.

Special thanks to Lauren Datres for her contributions to this article.

Categories
Political Fundraising Peer to Peer Texting Polling

Texting Along the Campaign Trail

Texting by real human beings is the best way to get in touch with voters in a fast, personal, effective way.

That’s why peer-to-peer texting was the breakout tool of the 2018 midterms.

Many campaigns, however, hopped on the bandwagon only at the very end of the 2018 cycle and only sent texts for GOTV (get out the vote).

While this is a great use of the tool (and there are good resources explaining how to do it, like ours), the reality is there are SO many more ways to use texting throughout your campaign. In fact, the smartest use of the tool is to integrate it into your outreach programs from the very beginning of your campaign to get the best possible data on who your potential voters are and what will (eventually) get them out to the polls to support you.

So don’t wait until the last minute to use this incredible resource! Start talking to voters immediately and start building the momentum now which will propel you to victory on election day.

Here is a roadmap for how your campaign can best harness the incredible potential of peer-to-peer texting with RumbleUp when you throw your hat into the ring:

#1 Name ID

You’re running for office! Time to get the word out.

Think about your texting plan as an ongoing conversation you want to be having with voters. If you’re talking to your friends in a group chat, you wouldn’t start the story you want to tell them at the end, would you? Same goes for the conversation you have with voters. Begin your conversation by sending a friendly ‘hello’ text letting people know that your candidate is running for office and why. This is an excellent opportunity to set the tone you want to have with people in these conversations and give a good first impression.

We’ve seen thousands of different messages sent by campaigns, and by far the best performing messages are always the ones which ask the voter a genuine question about themselves. Our advice when sending out this first text introducing the candidate is to end with a question asking what issue matters most to that person. This is the perfect question you should be asking your voters because not only does it open up the opportunity for conversation and make the recipient feel like their opinion is being heard, our platform also makes it easy to tag folks’ responses so that you can use this valuable data later on in the campaign when you do follow ups.

Pro tip: Make your message even more personal by having it come from the candidate him/herself.

Audience: New, Swing, and Low-High Propensity Voters

#2 Volunteer Recruitment

Every campaign needs volunteers, and the more you have the greater an impact you can make.

After you send out your initial text introducing the candidate, you likely will have received a good amount of positive responses from people either voicing their support or interest in the campaign. Be sure you are tagging all responses! It is a powerful feature that will immensely improve the effectiveness of your texting programs. For example, by using our tagging feature you can be marking recipients as ‘Positive’ when they reply to your initial text and voice their support. Then you can create a new audience in the RumbleUp portal of everyone who was tagged ‘Positive’ and send all of those people a text asking if they would like to volunteer.

Pro Tip: You can also use pre-scripted replies and ask someone if they would like to volunteer in the initial conversation you have with them. Then if they say yes, you can tag them as ‘Volunteer’ and add them to your volunteer list for follow-up. The more segments you create, the more personalized your outreach will become.

Audience: Positive Responses + Likely Supporters/High Propensity Voters

#3 Event Attendance

No one wants an empty event — especially if it’s your campaign kick-off! To get people out, send them a text invite. We have seen that the most effective way to dramatically boost event attendance is to send an initial invite text to people in the area two days before the event, and then a reminder text the day of.

Casual conversational invites work best. By using texting to invite people in the area to your events, you’re able to quickly and easily answer people’s questions about location, transportation, what kind of food would be served, etc.

Pro Tip: You will likely have a fair amount of people text back saying that they won’t be able to make it but would be interested in coming out for the next one. Tag these people to follow-up with an invite to the next event!

Audience: Positive Responses + Mid-High Propensity Voters in geographical areas near your events

#4 Polling/Surveying

It should really come as no surprise that voters are more likely to talk to you if you give them a chance to voice their opinion first. If you want someone to care about your campaign, you need to start by listening to what that person cares about. I mentioned earlier in this article that asking people questions is the best way to get responses. I’m bringing it up again because it is that important to emphasize, and also you need to be doing it more than once! Don’t just ask someone what their most important issue is and then never return to the topic again. Use the responses you get to shape the next message you send asking for people’s opinions.

Here’s an example:

1st Text: “Hi Jane! My name is John Smithy and I’m running for office. I’m texting people in the area to spread the word and let you know that I want to make sure I’m representing the community in the best way possible by fighting for what matters most to the people who live here. Is there one issue at the top of your list that I can help you fight for?”

2nd Text: (based on answer given): “Hey Jane, this is Sara with the Smithy for Congress campaign. I’m so glad that *insert answer here* is your top issue. John Smithy has a detailed plan to address this problem: *insert hyperlink here*…. Would you be interested in *insert call to action* to help us fight for the cause?”

Pro Tip: Always have a call to action as a pre-scripted reply to send people if they respond positively to your message. Don’t waste an opportunity to move someone up the ladder of engagement! The faster you reply, the more likely they are to act.

#5 Yard Signs

(and all that other fun stuff campaigns give out)

By now you have identified many supporters through the conversations you’ve been having and can re-target them using the tags you’ve applied. Hopefully you have made them feel engaged with the campaign by asking them what they care about most, and by letting them know they can count on your candidate to represent their concerns if elected to office.

Once you know someone is a supporter, an easy follow-up is to ask them if they would like a yard sign. If they say yes, ask them for their address and tag them as ‘Yard Sign’ for example. Or bumper sticker. Or asking them to become a peer-to-peer texter! The sky’s the limit.

Audience: Positive Responses + Mid/High Propensity Voters

#6 Keep People Engaged

Have a breaking news story come out that you want everyone to see? Send it via text! There really is no better way to get a message in front of someone than to send it right to their phone.

It is an easy way to cut through the noise and a good strategy for staying ahead of mis-information. Remember to still keep your message friendly though. Don’t come across like a news anchor pitching the latest headline. Always write your messages like they are coming from a friend of the recipient, keeping in mind that text messages are a much more casual form of communication than email or TV.

Pro Tip: Don’t forget that with RumbleUp you can embed multimedia attachments like pictures and videos right inside your text message! Check out our best practice article about how this can double your response rate.

Audience: Largely depends on content you’re sending — if you have the right tags active, you will know the best audience to target

#7 Fundraising

Last but not certainly not least, remember that P2P texting is a fast and easy way for you to raise money. Send recipients a link to your mobile optimized donation page with a message tailored to your audience asking them to support the campaign.

We also have an integration with Anedot (and soon, WinRed) which makes it even easier for people to donate if they’ve saved a credit card on file.

All a potential donor needs to do is respond to a text with “YES,” plus the amount they wish to donate. Once that happens, if they are a registered Anedot donor they will be automatically charged and emailed a receipt. If they are not already a registered donor, a texter can reply with a personalized donation link.

You can run a fundraising program on its own and send it to people who you have identified as likely supporters.

Pro tip:We also recommend having a message with your fundraising link loaded in as a pre-scripted response for your other messages. This way, if you’re having a conversation with someone who is super excited about your candidate, you can capitalize on that energy and send them your fundraising message at the optimal time for engagement. Take advantage of the speed and flexibility texting offers!


Putting It All Together

A good messaging program will use all of these touch points to layer threads on top of one another and by executing each layer effectively (tagging people correctly and sending the correct responses) you will constantly increase the effectiveness of the messages you send. This is because you know you’re sending the right message to the right people based on information you have gathered from earlier messages sent.

The texts you send early in the campaign should focus on education and light engagement. You should ask recipients lots of questions and make good use of our tagging feature to focus follow-ups based on the audiences you can segment out.

Most importantly: get ahead of your opponents and start texting today!

Visit us at RumbleUp.com to get started. Our support team is always happy to help you apply the general lessons above to your particular goals and use cases.

Happy texting! 🥊


Learn more about RumbleUp: Advanced P2P Texting at our website.

Subscribe to our influencer newsletter to keep up with the latest news in P2P.

Categories
Peer to Peer Texting Fundraising Political Polling

Celebrating National Advocacy Day: 5 Ways to Use P2P Texting to Advocate

It’s National Advocacy Day! We’re marking the day by highlighting how our advocates and advocacy group clients are becoming more effective with P2P texting.

In fact, P2P texting is the ultimate advocacy tool. Here are 5 ways our advocacy clients use it:

1. Patch-Through Calls to Elected Officials

Need some calls made fast? Our platform makes it easy to quickly send messages asking people to call their elected officials. Every message can be personalized. And it’s cheaper and faster than traditional patch-through calls!

Even better: you can forward the number you texted them with straight to their elected official’s office, so all the recipient needs to do is call the number that texted them back to be directly connected with their elected official. So easy!

Finally, we can track every call made and how long the call lasts —so we know our average advocacy call to an elected official is 56 seconds!

2. Fundraising

Need to raise some money? Texting is the quickest and most convenient way for your supporters to donate. Our platform makes it easy to include a shortened link to your donation page right in the text message. Or to make it even more convenient, set up a keyword for donating money (i.e. “YES”) and your supporters can donate through the text message by replying with the keyword AND the amount they wish to give (“YES 50” = $50.00).

3. Promoting Events

Have an event coming up? We’ve seen that texting people an invitation plus a reminder the day of the event is a sure fire way to boost attendance (growing events by 20% up to doubling attendance!). What makes it even better is the dynamic tagging feature our platform offers which makes it easy for you to be tagging people who RSVP so that you send the correct follow-up to each set of invitees.

4. Member Education

Have an awesome video you want everyone to watch? Text it to them! There is simply no better way to get your content in front of someone than to send it straight to their message inbox so all they have to do is tap the play button in the text message. We have seen that including a multimedia attachment in your text message such as a picture, infographic, gif or video nearly DOUBLES your response rate. People love pics!

5. Surveys & Polling

Need survey respondents but can’t get the right people on the phone? Send your survey out via text! We can help you acquire cell phone numbers for the people you are trying to reach. We have found that texting is an effective and cost efficient way to collect completed surveys in a short amount of time — P2P texting surveys is cheaper than live calling!

Sign up for your account or a demo with one of our team at RumbleUp.com

Happy advocating!


Learn more about RumbleUp: Advanced P2P Texting at our website.

Subscribe to our influencer newsletter to keep up with the latest news in P2P.

Categories
Peer to Peer Texting Fundraising Political Polling

Count the Ways: More Examples of P2P Texting Working!

Our clients are discovering new ways to utilize P2P texting every day! Here are some of their spectacular results.

Peer-to-peer texting is one of the most exciting breakout communication tools right now. With over 200 million P2P texts sent in that last half of 2018 alone (more than twice the amount of the previous year), it is no surprise that the technology has been receiving so much attention.

Even though most P2P text messages have been sent by political campaigns and organizations, don’t be fooled: P2P is an effective tool that can be used by private businesses and organizations as well. In fact, it already is!

Here are a few ways our clients are using P2P texting:

1. Polling/Surveys

2. Phone Banking/Boosting Call Center Efficiency

3. Patch-Through Calls

4. Fundraising

5. Event Attendance

6. Volunteer Recruitment

1. Polling/Surveys

Use Case: A RumbleUp client sent a series of texts over the course of three days, asking people to complete a survey. Each message was personalized with the recipient’s name and included a unique survey link specific to the person it was being sent to. The tone of the message was urgent and informative, letting the recipient know that the survey was confidential and strictly for research purposes.

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Result: After the final round of texts were sent (22,285) the client had a total of 558 surveys completed. Across all messages sent over the course of this campaign, the client had 25 survey completions for every 1,000 texts sent (2.5%). Texting proved to be both faster and cheaper for this particular client compared to live calling.

Key Takeaways: Urgency and transparency, combined with repetition and personalization, works. In the few hours it took to send all of these texts out over the course of three days, the client had enough survey completions for a relevant sample size. They ran this same model in three other states and saw similarly high completion rates.

2. Boosting Call Center Efficiency/Phone Banking

Use Case: One of our clients ran a test to see if they would have more success phone banking if they sent a head’s up text before attempting to call. They tested this by splitting a targeted list in half, sending one group a heads-up text before calling, and not giving the other group any sort of heads-up before calling.

Result:

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All in all, they saw a 62% lift when a heads-up text message was sent before a live call attempt. (Wow!)

Key Takeaways: Not only did they find that texting people before calling resulted in a significant increase in successful calls, it also took considerably less time for phone bankers to complete these calls compared to the calls they made to people who did not receive a heads-up text.

3. Patch-Through Calls

Use Case: A RumbleUp client texted a total of 9,339 people in three states asking them to call their Senators to demand action.

Result: They generated 203 calls to the Senate in these three states (2.2% response rate) and received 837 positive responses to their initial text (9%).

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Key Takeaway: The people who received these texts had no previous affiliation with the campaign, and our client was still able to drive them to take considerable action just by sending a text. We expect to see even higher levels of engagement when texting a targeted list of people who have previously been contacted in some form.

4. Fundraising

Use Case: For an end-of-year fundraising campaign, our client sent a series of texts to a list of previous donors in the weeks leading up to an ‘End-of-Year Grant Match’ text.

They sent the following texts to ~10,000 previous donors:

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Result: They raised $4,000 from 37 donors (that’s an average gift of over $100 per person!)

Key Takeaways: Adding value to an ask is key. Even though these people were previous donors, reminding them why they support the organization by sending them a video is an effective way to spark action. In addition to this value add, they offered an additional incentive by letting their donors know that their gift would be doubled by the end of year matching grant. This three-part progression ending with an ask is an excellent model to follow.

5. Event Attendance

Use Case: Over the course of several months, a RumbleUp client sent invites and reminder texts to targeted audiences in more than 60 different counties for events happening across the state every week. First they would send an initial invite text with details about where/when the event would take place and ask if the recipient would be able to come. Then on the day of the event itself they would send a reminder text to those who replied, letting the recipient know they looked forward to seeing them there.

Result: Our client told us that when they initially started having these rally events, they struggled to fill tables. After they started texting invites and reminders to people in the area, they reported having standing room only because so many people were showing up. This is exactly the kind of attendance they were hoping for!

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Key Takeaways: Casual conversational invites work best. By using texting to invite people in the area to their events, they were able to quickly and easily answer people’s questions about location, transportation, what kind of food would be served, etc.

They also had many people respond saying that they wouldn’t be able to make that particular event, but asked if there would be another event in the future. Our client could then tag that person as ‘Future Attendee’ so they could added to the campaign’s list for next time, and were able to text that person back right away, letting them know when they could expect to hear back from the campaign about the next event. This not only helped our client boost event attendance, but also allowed them to connect with their supporters in a memorable way.

6. Volunteer Recruitment

Use Case: A client of ourstexted several thousand people who were identified as being nothing more than somewhat likely to support the candidate’s political party, with a message reminding them of the date of the primary. The text was meant to be a simple touch point for name awareness and to open a channel to answer any questions people may have had about voting locations.

Results: Even though the campaign wasn’t aiming to recruit volunteers with their message, they found that people were texting them back asking how to get involved and help text for the campaign. They were able to immediately text these people back and ended up almost doubling their team of volunteers! After gaining volunteers in the first round of texting, they then sent a second round of messages the following week and had people respond back asking where they should send donation checks and inviting the candidate to appear at events around the district. The campaign was able to text all of these people back and ended up scheduling the congressman to attend some of the events people had texted them about!

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Key Takeaways: Texting is the perfect tool to open the channel of engagement. These were people who supported the campaign and were interested in getting involved, but just needed someone to extend a convenient hand to make it happen.

Bottom Line:

Texting is a dynamic and flexible tool that can be used to enhance any type of outreach effort. People like it because it is personal, immediate and convenient. Our clients like it because it works. These use cases barely scratch the surface of the wide variety of successful programs we have helped facilitate through our RumbleUp platform, and the list continues to grow.

For any message you are trying to get across, texting is the best way to do it.

Our team is ready to help you create the perfect P2P plan to complement your already existing outreach programs. Send us an email at sales@rumbleup.com and let’s talk about how to amplify your reach!


Learn more about RumbleUp: Advanced P2P Texting at our website.

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Categories
Fundraising Peer to Peer Texting

5 Ways To Fundraise with P2P Texting

It is the season for giving!
With the 2020 elections ramping up, it is time to tap into your supporters energy and capitalize on the momentum being gained.

Here are 5 ways to use peer-to-peer texting for fundraising:

1. Thank your supporters

Let the people who helped you win know that their help was appreciated. People are much more likely to continue giving if you personally reach out and let them know how their contribution helped. Send them a quick text and thank them for their support.

2. Amplify your outreach programs

You are undoubtedly fundraising through several different channels, just like everyone else. Use texting to cut through the noise and get right in front of potential donors. There is no need to re-invent the wheel though. Modify what works on your other channels to fit into a text message.

Remember that you can include videos, pictures or GIFs!

3. Invite people out to an event

Take advantage of the energy everyone is feeling coming out of the election. Now is the time to throw a fundraiser and invite all of your supporters (and new ones) to attend. Instead of emailing them an invite that will be buried in their inbox, send them a quick text with the details and ask them if they would be interested in attending. By making it convenient for people to quickly reply yes or no, you will exponentially increase the number of people who attend.

4. Donor retention

It is pivotal to keep your donors engaged.

If you want to build a foundation of donors you can count on, you need to give them a reason to stick around. Use P2P texting as a way to touch base with your donors with small updates or information that is relevant to them. If you want to keep donors active, let them know that they are an important member of the cause by keeping them in the loop.

5. Pledges

Since now is the season for giving, it is the perfect time to reach out to people and ask for donation pledges. Again, convenience is key. Start by engaging people in a conversation about the cause, and then ask them if they could pledge to give a gift for the holidays.

RumbleUp’s tagging feature makes it easy to tag people as “pledged” and then go easily find them again when it is time to convert their pledge to a gift.

We are happy to put together a plan specifically tailored to you. Drop us a line at sales@rumbleup.com and let’s chat about your fundraising goals!
Learn more about RumbleUp: Advanced P2P Texting at our website.

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Peer to Peer Texting Fundraising Political

Text-to-Win: Your Midterm Elections Peer-to-Peer Texting Playbook

What to do, step-by-step, leading up to election day!

We are coming into the final weeks before election day and that means only one thing: you should be texting like crazy!

Now, if you are reading this, the chances are you aren’t texting (yet). No problem — you’ve come to the right place!

This guide will walk you through best practices for utilizing peer-to-peer (P2P) texting leading up to election day.

If you don’t know what peer-to-peer texting is or need a refresher, watch this short video:

P2P texting is the perfect tool to complement your already existing outreach programs. We’ll discuss how tolayer in P2P texting to expand your reach and when to put your message into the hands of everyone you want to engage, so that you ultimately win your race (or issue).

For statewide, congressional and local races across the country, P2P texting will be the tool to engage their supporters and deliver victory.

Here at RumbleUp, we’ve helped dozens of clients send millions of text messages in the final weeks before the election. There’s still time to add P2P texting to your campaign toolbox and get your message out.

Why P2P texting? Because 90% of texts are read within 3 minutes, 98% are read, and only P2P texts are sent one at a time by a real human being, so you don’t need prior opt-in consent to text your audience. Top uses for P2P texting at this point in the cycle include: Early Vote, Absentee Push/Chase, Event Turnout, Fundraising, and Get Out The Vote.

Tip #1: In order to run a successful campaign, you need to set clear goals and establish a timeline. Don’t wait until the last minute to start texting!

First Things First, Identify the Right Audience

There are many different audiences you should target based on the goal of the campaign. You should create unique messages to send to each audience:

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The audiences you should be targeting based on your goal

We can acquire data for you if you do not have cell phone numbers for the audience you want to text. If you have a list of emails/addresses/other identifiers, we can run a cell phone match to get their numbers. We also offer a feature in our portal that allows you to clean your list of any landlines so you don’t waste time and money texting phones that aren’t capable of receiving your carefully crafted messages.

Once you have your audience, what type of message should you send?

Our team specializes in crafting text messages for each of the goals listed above and can help create a custom message for you based on the specifics of your campaign. It is important to keep in mind that a text is much different than an email or digital ad, so the tone and content should be much different.

In recent months, we have helped our clients come up with new ways to engage their audiences so their messages cut through the noise. Here are a few examples of successful messages our clients have recently sent:

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Examples of real messages & conversations

Not only can you send a message to potential supporters, you can also deliver your content directly to them! We have had many clients send pictures and videos along with their messages.

Tip #2: Our analysis shows that, on average, including a high-quality multimedia attachment doubles your response rate!

Let’s break down the different types of messages you can send a little further….

GOTV

Get out the vote! Text message reminders are the most effective new tool for GOTV. Leading up to Nov. 6th, text voters a personal, helpful reminder to head to the polls and support your candidate (ideally with a good reason why!) You can increase turnout on election day by at least 2% by sending the right message to the right audience. We have been proud to see many tight races won by helping campaigns effectively leverage P2P for GOTV.

We understand that GOTV will be the most popular use of P2P in the days leading up to the election, and we know that volunteer hours will be stretched during this time. To make things easy, we are pleased to offer full white glove service to setup and send orders of 100,000 texts or more. That means all you need to do is give us your audience along with the message you want to send, and we’ll take care of the rest.

As part of this service, you can outsource the sending and replying of messages to our internal team of experienced agents who will promptly and courteously reply to all responses (that’s the magic of peer-to-peer!).

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Examples of real GOTV/Early Vote messages & conversations
Fundraising

We recently integrated with Anedot and now offer a new way to easily raise money: Text-to-Donate!

All a potential donor needs to do is respond to a text with “YES,” plus the amount they wish to donate. Once that happens, if they are a registered Anedot donor they will be automatically charged and emailed a receipt. If they are not already a registered donor, an agent can reply with a personalized donation link. Simple!

Now your supporters can donate with the speed and ease of replying to one text message.

If you don’t use Anedot as your donation processor, no problem. We have seen similarly high ROI on simply sending a donation page link to a targeted list. For example, we have seen clients raise $1 per text sent. That’s a fantastic profit margin!

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Examples of real messages & conversations
Persuasion/Issue Awareness

Your persuasion audiences should focus on swing voters and can be broken down by high, medium and low propensity voters. RumbleUp makes it easy to add dynamic tags to your message so you can personalize the text based on what you know your recipients care about most.

This allows you to send messages that resonate with your audience and engage with people on issues they are actually interested in talking about.

Tip #3: If you want someone to be interested in what you care about, you should first show interest in what they care about.

Early Vote & Absentee Ballots

Now is the time to be chasing those ballots! Texting is the perfect way to reach out to those high propensity voters with a reminder to send in their ballots or head to their polling locations. We have seen an overwhelmingly positive response from people who received a text reminding them that early voting had started and asking them if they knew their polling location.

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Examples of Early Vote/Absentee P2P Texts

You can use our dynamic tags in the pre-scripted responses agents use to reply and auto-fill a persons polling location right into the message. You can also send them a link where they can go to find out where to vote or pick up a ballot.

Tip #4: Use our custom tagging feature to mark people who have already voted or mailed in their absentee ballot so you don’t waste any more time/money chasing down their vote!

After you have written your message, when should you send it?

Typically we advise campaigns to coordinate their send dates with their states deadlines for voter registration, EV/AB etc. or with their drop-dates. Based on your campaigns goals, our team can help you time out exactly when to send your texts.

It is very important to also consider the time of day you are sending your messages. The best time to send your messages depends on what day of the week you are sending them on.

Tip #5: RumbleUp offers a unique feature which allows you to queue up texts to be delivered on a later date and time.

This means you can optimize your volunteer hours by having them put in the time to send texts ahead of when you actually want them delivered, so you can have your volunteers out doing other things on the day they are sent out.

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If only it were this easy! Texted GOTV reminders are the next best thing.

For example, let’s say you want to send out 300,000 GOTV texts on election day, but you would rather have your volunteers out knocking doors instead of sitting at the office sending messages that day. With RumbleUp, you can schedule your messages to be delivered on Nov. 6th, but have your volunteers tap to “send” out all of the texts beforehand. Then during election day your messages will be going out while your volunteers are free to be out knocking doors and chasing last-minute deciders.

We are proud to be the only P2P provider who offers this feature.

Regardless of what your goals are, we can help you come up with a plan. Our team specializes in coming up with creative solutions for whatever your use case is. We have sent millions of P2P texts around the world just this year for a wide variety of causes and campaigns, and are ready to use that experience to help you win your race.

Election day is just weeks away! Now is the time to start texting.

We can get you up and running within an hour. Fill out an application at www.rumbleup.com or email us at sales@rumbleup.com.

Happy texting! 🥊

Learn more about RumbleUp: Advanced P2P Texting at our website.

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Categories
Peer to Peer Texting Fundraising Political

Picture Perfect P2P Texting Program Helps Florida Congressman Win His Primary

The Mast for Congress Campaign won their primary in Florida’s CD 18 using RumbleUp to connect with voters and get out the vote, and they did it in style.

Other campaigns, take note!

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Congressman Brian Mast (FL-18)

Their team used simple messages to get out the vote and remind people about absentee ballots. Not only did they end up seeing record turnout on election day (see below), they were also able to connect with their constituents in some surprising ways:

“We were able to build our volunteer base, raise money, and not only make contact with 15% of our text messages but also set up future events for the Congressman.” said campaign manager Rocco LeDonni.

Their team started out with five volunteer agents sending out texts, but soon they started receiving responses from people expressing their support and asking how they could help send messages as well, as Rocco shares:

“After the first round of texting, we had a number of people inquire about volunteering for the campaign. We gave them the email address of our political director who emailed them about our next texting event a week from that day. The next week we had 4 new volunteers join us from our original text program.”

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Real replies from people

They also received responses from people expressing how much they had always wanted to meet the Congressman. The campaign took this opportunity to invite them to an event going on the next day, as Rocco explains:

“We were able to invite those people to our primary watch party where they got their picture taken with [Congressman] Brian Mast.”

The Mast campaign took advantage of the best part of peer-to-peer texting: the ability to have real one-on-one conversations with the people they were texting.

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Real replies from people

One person asked if the Congressman could attend their non-profit fundraising event to raise money and awareness to prevent children from drowning. More from Rocco:

“We connected with her the day after our texting event and we arranged for [Congressman] Brian [Mast] to attend the event on Sept 29th.”

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They even had some people text the campaign back asking how to make donations and Mast’s team was able to direct them to their website where they saw donations being made.

This demonstrates that when interacting with constituents, convenience is key!

These were people who wanted to donate to the campaign, but hadn’t yet because they didn’t know where to go or hadn’t got around to it yet. They just needed to receive a quick text that made it easy for them to act.

“All in all, the texting program through Rumble Up was a huge success. The feedback was incredibly positive and best of all our volunteers enjoyed texting and will continue to come back for future events” — campaign manager Rocco LeDonni

The campaign sent a total of 15,918 texts leading up to the primary. 98% of all text messages are read (including those sent by Mast’s team) and 90% of those are read within three minutes of sending.

The final turnout on the day of the primary was 71,500 when typical turnout for primary elections in this district was between 60,000 and 62,000.

This is a textbook example of how effective P2P texting can be!

Now they are already communicating with the new supporters they discovered via P2P texting in the primary to help out the campaign for the general.

They will soon be able to coordinate their canvassing and live call programs with RumbleUp P2P texting to ID voters, send absentee ballot reminders, raise money, and of course, help get out the vote!

Learn how P2P texting can bring your campaign to the next level with RumbleUp:

Learn more about RumbleUp: Advanced P2P Texting at our website.

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Categories
Fundraising Peer to Peer Texting Political

RumbleUp P2P Texting Fuels Upset Victory in Minnesota Primary

Last night’s primaries were wilder than expected, and we’re thrilled to congratulate Jeff Johnson for his upset victory in the Minnesota Republican Primary last night! Johnson narrowly defeated Gov. Tim Pawlenty, despite the enormous amount of money Pawlenty had raised and the advantage he held with name recognition in the state.

In the last week of the campaign, Johnson had raised $576,300 to Pawlenty’s $2,132,255

Even though Pawlenty was outspending Johnson by a ten-to-one margin as of June, Johnson spent smarter. He focused his efforts on texting potential voters and reminding them to get out and vote.

Johnson texted 46,372 people and his margin of victory was only 28,025.

The numbers confirm what we’ve seen time and time again: texting the right audience a GOTV message helps get candidates across the finish line because nothing gets people’s attention like a text message from a real human being.

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Image source: Fox9.com

In the 24 hours leading up to election day, Johnson’s campaign sent out a message reminding people that election day was tomorrow that included a picture of Jeff and a link to a web page that explained his platform and gave reasons why people should vote for him.

A small team of volunteers from the Johnson campaign sent this out to potential voters the day before the election and got an overwhelming amount of responses.

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Real responses from people

We’ve seen this time and time again with competitive races. When it comes to reaching potential voters, the most effective thing to do is text them.

These are the kind of results we’re helping campaigns achieve from coast to coast.

Ready to start texting? Visit us at rumbleup.com and sign up today.
Categories
Peer to Peer Texting Fundraising Political

How RumbleUp is Powering the Republican Texting Revolution 📲 🥊

When it comes to campaign technology, Democrats invent, Republicans perfect.

What I mean is this: although Democrats have historically been the first to embrace and invent new technology in campaigns (Howard Dean’s online fundraising apparatus in ‘04, Barack Obama’s use of Facebook in ’08 and ‘12, Bernie Sander’s use of peer-to-peer texting in ‘16), Republicans have consistently produced better results with these same technologies over the long run. For example, most Republican committees raised more money via email in the last cycle than their Democrat counterparts, Trump’s team outwitted Hillary on Facebook in ‘16, Republicans raise more money on direct mail, etc.

A perfect example of this dynamic is the use of smartphone apps in presidential campaigns. Obama’s 2012 reelection smartphone app was ahead of its time, but by 2016, the smartphone app my company uCampaign built for Trump turned in more results and had a bigger impact than Clinton’s smartphone app, and for far less cost to the campaign.

But past is not necessarily prologue, and Republicans have been particularly slow to adopt what Democrats have been wholeheartedly embracing since 2016: peer-to-peer (P2P) texting. Democrats have sent over 50 million peer-to-peer texts over the past three years.

Why? In a nutshell, because 90% of texts are read within the first three minutes, 98% of text messages are read, and due to a quirk of the law, as long as every peer-to-peer text message is sent one-by-one by a human being, people can legally text any cell phone without the recipient’s prior opt-in.

This increases the average number of voters a campaign can contact via text from around 1%-2% (maybe!) to around 50–70% (depending on the number of mobile phone numbers they acquire).

No wonder the Democrats love P2P texting.

But why have Republicans been slower to adopt a technology with such obvious up-sides?

Sometimes, fate needs a little push.

Here’s how our newest product, RumbleUp, is powering the Republican Texting Revolution, helping over 100 clients send over 3,000,000 P2P text messages this year!

When I founded uCampaign in 2014, I was focused on building smartphone apps, not P2P texting. Building a powerful and flexible smartphone app platform that campaigns could customize to their unique set of needs led to successful contracts with Ted Cruz for President, Brexit, the National Rifle Association, Donald J. Trump for President and a half-dozen other clients in 2016 and allowed us to expand to 12 countries in 2017.

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One of the apps we built in 2016, this one for the Trump campaign

But in the late summer of 2017 I heard that Hustle, the premier P2P texting platform on the left, was dropping its Republican and center-right clients, telling them they were not welcome on the platform anymore.

I was surprised. I knew the political tech landscape was becoming more polarized, but I was taken aback that a technology company would voluntarily drop almost half its potential market. But there it was. The reason, I suspect, is Hustle had plenty of business on the left and decided to make their market fit official.

Meanwhile, I founded uCampaign to give Republicans winning technology, since the center-right has severely lagged its Democrat counterparts in producing good technology for campaigns and elections.

So it was a no-brainer to step into the breach Hustle had created. We road-mapped and developed a P2P texting product at a furious pace. I had never seen Hustle in operation, and I refused to copy their technology, so we built our product RumbleUp as an extension of our uCampaign app ecosystem. The only thing we began with in common was the concept of P2P texting. By Christmas 2017, we were celebrating the birth of our new P2P texting product and began live installations in January 2018.

Atfirst it was a hard sell. Republicans were nervous about P2P texting because the fines for improperly texting someone can be extremely high. There are widespread misconceptions in Republican circles about what P2P texting is and how it differs from robo-texting, opt-in texting, and other forms of (both legal and illegitimate) mass-texting.

Plus, the mere fact that Democrats are crazy about P2P doesn’t automatically convince a skeptical Republican operative who understands the campaign toolbox they’ve been using for years or decades.

But for the clients we did convince to try it out, texting was believing.

Many would start with a few hundred or couple thousand texts, and then based on those results, become convinced they needed to text more. A lot more.

Texting blows email engagement out of the water. Our clients saw better results cold-texting targeted cell phones than emailing their opt-in email lists on a variety of metrics, including event attendance, GOTV and fundraising. Because the text Inbox is the most important inbox everyone cares about — it’s how parents find out what time they need to pick up their child from school, and it’s how millennials check their bank balance and break up — people respond more quickly via text than any other medium besides messenger apps — and those tend to be digital walled gardens.

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Texting provides lift to almost every type of supporter engagement program

Because we work with center-right clients, we didn’t have a roadmap for success, because most of our clients had less experience P2P texting than we did. Luckily, our system supports A/B testing and after every round of field testing, we regroup, make adjustments, and if necessary, code new features or tweak the way things are done. This tight feedback loop, along with building a library of best practices, allows us to increase our own experience and write a knowledge base and documentation to orient new clients quickly. While our front-end iOS/Android app has seen incremental improvements over the past six months (we hit the mark pretty well with our first prototype), we completely rebuilt our client admin portal after sending a half million texts (and a couple dozen clients) through it.

Since our clients are accessing individual, secure instances of our SaaS platform, upgrades we create or build for one client immediately roll out to all clients. In a world of Agile “sprints”, our development team is a group of ultrarunners.

Meanwhile, our support team learned dozens of tricks and industry best practices that Democrats have had tens of millions of texts and a few years to teach themselves. It was like cram school, and our team loved the challenge.

At this point, we’ve had several Republican clients who had used Hustle and been dropped tell us that our system is more flexible and powerful. We’ll leave them to make that judgment — we still don’t know how Hustle works. We’re just proud of what we have built.

How did we differentiate ourselves from our democrat competition?

One obvious metric was speedTime is the most precious campaign commodity. You can have all the money in the world and no time to spend it, or have more time to raise money and spend it. So we made RumbleUp fast. The average agent (our name for volunteers or staff who send the texts one-by-one) can send 2,500 text messages per hour. So if a campaign can recruit 40 people, they can potentially send 100,000 messages an hour. That’s 80X faster than live-calling and 250X faster than door knocking.

Nothing scales like P2P texting.

We went through every step of the onboarding process and identified bottlenecks. It wasn’t long before we had to acknowledge the most obvious bottleneck — ourselves! There were only so many of us available to help train new clients and share best practices on short notice, and we would often have campaigns come to us less than 48 or even 24 hours before the election!

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Clients can create a new campaign in under 10 minutes

So we built a turnkey onboarding system which requires the bare minimum of human interaction to set up a new campaign, load data, invite agents and provision proxy numbers, etc. That means the only thing our support team has to focus on are discussing high-level campaign strategy, ID’ing bugs and passing along ideas for good new features to our development team, and working with the customer and answering immediate questions they have about the best way to implement their strategy.

We got our first baptism by fire using P2P texting for GOTV with the Texas primaries in March — our first test of sending hundreds of thousands of texts in one day. We successfully helped several congressional candidates advance to the run-off. We got more practice with the special elections in Pennsylvania (lost) and Arizona (won). Along the way we were exploring more and more ways to utilize mms (multimedia text messages) in addition to plain sms text messages. We found attaching an image, gif or HD video increased conversions and click-throughs.

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Attaching an image, gif, or HD video increases conversions.

April and May gave us our first chance to use P2P texting for polling. We found that we could reduce the cost to complete a cellphone-based survey by ~50%-70%.

It’s also a fantastic way to poll younger people — in general, people under 40 are more likely to read a text than pick up a phone call from an unknown number. That factor alone is very helpful for reducing costs to poll hard-to-reach segments.

Perhaps our most notable accomplishment in May was helping Patrick Morrissey secure the West Virginian Republican nomination to challenge Joe Manchin’s U.S. Senate seat in November. We also helped Brian Fitzpatrick win his congressional primary in Pennsylvania.

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A handful of candidates who won their 2018 primaries with the help of RumbleUp!

June was our biggest volume texting month to date, as we helped with primaries in California and Virginia (and many other states as well). In California, our clients sent texts in four languages (English, Spanish, Korean and Vietnamese) and we saw the tool used in local, state and federal elections. In Virginia we helped Nick Freitas’ last-minute surge (though he failed to completely close the gap).

Our next big new feature is text-to-donate. We’re in the final stages of completing an integration with Anedot(the largest Republican donation processor) so shared clients can P2P text individuals whose credit card they have on file, and if that individual responds with the correct message, charge the card and send them a receipt without the individual even having to click a donation link or complete a form! It will be the easiest and fastest way to raise money from your list when it is rolled out.

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Before that, however, the vacancy on the Supreme Court presented yet another golden opportunity to utilize P2P to disrupt the way organizations have operated in the past.

We created an easy way for clients to text people we have pre-screened (through reliable third-party data vendors) asking if they support President Trump’s nominee. If (and only if) they reply YES, we give them a proxy phone number to call and be connected directly with their U.S. Senator, and the client in-turn comes away with a newly identified supporter (and possible donor) and has successfully generated a new grassroots call to Congress (the client even knows how long the supporter was on the phone with their Senator’s office).

The price to the customer? Less than half a standard live call dial to a cell phone!

What’s Next?

The next stages in our development roadmap (and many of the current features we’ve built that no one else to our knowledge has) must remain secret for now because we’re in a technology arms race, a “cold war” between Democrats and Republicans as we explore and continue to expand this P2P texting revolution.

But one thing you can be sure of, the days of Democrat monopoly of the P2P texting space are at an end. We’ve helped over 100 clients send well over 3,000,000 P2P texts since the beginning of this year, and are now working with six state Republican parties and almost a dozen national groups.

Which side utilizes P2P best in 2018 (and 2020) remains to be seen.

So may the fastest fingers win!

To learn more about RumbleUp or to sign up for an account, click here.

PS for a deeper dive into all things peer-to-peer texting, listen to my recent podcast interview with Social Media and Politics, hosted by Michael Bossetta, political scientist at the University of Copenhagen.

Here is the episode summary:

Thomas Peters, CEO of uCampaign and RumbleUp, returns to the podcast to discuss his company’s new peer-to-peer texting platform: RumbleUp. Thomas shares his insights into how P2P texting (SMS and MMS) can be used by political campaigns to increase GOTV initiatives, polling, and fundraising. We talk about the differences between P2P texting and email, as well as some of the recent success RumbleUp has had in promoting Republican candidates. This includes a recent local primary election in Alabama, as well as drumming up support for Donald Trump’s Supreme Court nominee, Brett Kavanaugh.

🥊