Peer-to-Peer texting has revolutionized voter contact efforts in ways often underutilized, unrealized, or even unknown to campaigns. To help clients ride the red wave in 2022, we are teaching them how to start texting to win by developing superior texting programs.
During the height of the pandemic in 2020, campaigns were suddenly forced to think outside the box to find new avenues to safely reach their voters. Switching gears from traditional campaigning was tough, but also served as a wake up call for campaigns to get creative with their digital outreach.
Peer-to-peer (P2P) texting became the premiere option for digital communication. It was a natural alternative to in-person efforts like door-to-door canvassing, the most personal channel to voters, and was simple for campaign volunteers of all ages to learn, even for those who had no prior texting-via-software experience.
For some, this lack of experience freed them to explore and innovate, unaware of the most standard uses and therefore not restricted to traditional practices. They tried out unconventional P2P texting strategies to support their outreach programs in any way imaginable – not just for GOTV, but for voter ID, fundraising, event invitations, volunteer recruitment & organization, polling/surveying, and persuasion as well.
Those who experimented with creative uses of the technology discovered the uncapped potential for P2P texting across their entire campaign. Most importantly, they found that texting could help them win.
This year, our seasoned team of former campaign managers, field directors, and consultants came together to collaborate; we shared stories, successes, failures, and ideas from our years working on races across the nation and helping clients to get the most out of texting as possible.
The result: the Texting to Win Playbook.
The Texting to Win Playbook offers guidance on the strategic and comprehensive use of our platform, and is now live in our Help Center exclusively for RumbleUp clients.
Additionally available as a webinar training, Texting to Win shares who, what, when, and why to text between now and election day. It guides campaigns through best practices, metrics of success, examples, creative uses, and proven strategies. The playbook discusses voter ID, fundraising, managing replies, hosting a text bank, and much more.
Why You Need the Texting to Win Playbook in 2022
The common denominator for successful campaigns after the pandemic was their ability to make use of new, innovative technologies such as peer-to-peer (P2P) texting, which should fundamentally change the way we think about traditional campaigning.
P2P texting is now a standard voter outreach method, alongside traditional canvassing and mail programs. Moreover, with our award winning Enhanced Video Texting technology, P2P texting has secured a foothold in the arena of TV, CTV, and digital advertising, even replacing these luxuries for smaller budget races.
With the 2022 elections on the line, a strategic and powerful texting program is critical for success. P2P texting is essential for any robust outreach program this cycle, making the Texting to Win Playbook the must-have resource for all campaigns – from local to national, ameteur to expert.
Want to send video content to voters, but don’t know where to start? Try sending simple, direct-to-camera videos using RumbleUp’s award-winning Enhanced Video Texting (EVT) technology.
High quality campaign videos and ads are no longer only available to large campaigns with equally large budgets. Filming simple, direct-to-camera videos from candidates is easy and effective – all you need is a cell phone!
There are many options for distributing your video content, but no option is as reliable or as powerful as our Enhanced Video Texting (EVT) technology.
If you are not familiar with EVT, here are the basics you need to know:
Our award winning EVT allows you to send clear 30+ second videos to all phone types and phone carriers.
Videos are embedded directly in the text message, not linked.
Custom Captions are an optional addition to make videos accessible to phones in silent mode.
Sending videos directly to audiences you own ensures that your content will get in front of the right people, unlike live TV or unreliable digital platforms that block political content.
Interested in making direct-to-camera campaign videos optimized for EVT? We have compiled a simple list of guidelines for making great quality videos, along with analysis from real videos sent from our clients, to inspire you.
Guidelines for Great Texting Optimized Direct-to-Camera Videos
Choose a quiet space with ample lighting (try to avoid backlighting).
Avoid movement/scene changes. For example, sitting at the table in front of your phone is better than recording yourself walking through your neighborhood.
Do a test run. This allows you to practice what you’re going to say and ensure there are no unanticipated background noises.
Videos recorded in a square or horizontal aspect ratio are better than those recorded vertically.
Now, let’s check out some great examples of direct-to-camera videos sent by real clients.
These videos were sent to over 15,000 voters with a 95% delivery rate on average across the four projects.
Example 2) Gary Rabine for IL Governor
Gary Rabine is running for Governor of Illinois and started out his texting outreach with a bang. He sent the longest EVT on record with his 97 second direct-to-camera video. The video served as a great introduction for Rabine, explained his stance against Biden’s vaccine mandate, and allowed for voters to respond back with what they want to see from Rabine in office.
This video was sent to over 35,000 voters, receiving 3,233 replies.
Example 3) Mike Testa for NJ State Senate
Our resident texting superstar Mike Testa sent this compelling direct-to-camera EVT explaining his stance against vaccine passports as a violation to the constitution and medical privacy. Testa also attached a fundraising CTA to his message, allowing voters to take action if they agreed with him to help him continue spreading the word.
This video was sent to over 4,000 voters with a 99% delivery rate and received 116 replies.
No matter the size of your campaign, it is important to connect with voters in ways that truly resonate with them. While it is important for voters to have multiple touchpoints in various formats with your campaign, video content is the most effective in accurately conveying your message and drawing a genuine emotional connection.
If you are ready to start using peer-to-peer texting to send your video content directly to your audience, take the first step today and sign up with RumbleUp at rumbleup.com. Have more questions about RumbleUp or EVT? Contact our sales team at (833) 530-4400 or email@example.com to discuss how texting can best work for you.
Learn from a campaign who has been successfully raising money through texting for years. These tips and message examples will inspire voters to donate all cycle long.
It’s official – fundraising for the 2022 election cycle is underway. Now is the time to begin building a reliable base of donors to support you through the primary season and make it to November. Even if you are a texting veteran, keeping up to date on the latest best practices will keep your fundraising programs ahead of the curve and engage voters all cycle long.
If you have not tried fundraising with P2P texting yet or are looking for ways to improve, we have you covered. Take it from the text-to-fundraise pro Lauren Casper herself:
“Our fundraising programs really took off with RumbleUp because of how effectively we were able to prospect new donors with quick questions, tag their responses and segment people into groups for follow up. This ties perfectly into our digital lead gen and the ability to instantly respond to each person who texts back was a game changer.”
Here are three examples of real fundraising messages from the Mike Testa campaign and best practices you need for successful fundraising in 2022:
1) Q1 Fundraising
Testa’s team is second to none when it comes to engaging messages. The texts they send are always compelling and conversational, similar to how you would text a friend or family member. This message style encourages participation and resonates well with supporters. A mistake many of those who are new to P2P texting make is writing messages in the same formal tone as an email or mail piece, which do not resonate well in a text.
This message example also included an MMS attachment which has been shown to increase engagement and response rates by 50%. There are several reasons why this works well:
You can include more information in an image than what a standard 320 character message can fit
You can provide vital context and imagery to the message that strengthens its ability to resonate with voters
You can include your official logo and build visual recognition
You can often bypass spam issues that frequently arise with regular SMS messages
Their image hit all of these points. The clever use of the shape of New Jersey as a meter for his campaign’s fundraising goal provided his audience with a clear picture of how their donation will make a difference. Including Testa’s photo in the attachment also helped facilitate more face recognition, which is important even as the incumbent in his district.
Testa’s team also understands a vital but often underused tactic to turn supporters into super-supporters. This tactic is so easy you probably use it everyday – treating the texting channel as a conversational tool. In other words, the team makes a point of responding to people who take the time to reply to their messages.
The voter in this example responded directly to the question posed in the text, and after receiving a response from the team, they successfully donated. This person is now much more likely to continue donating in the future because the campaign’s engagement demonstrated that their time and effort are seen and appreciated!
2) Fundraising Event Invitation
This message example is written just as well as the previous example but faced more challenges.
The MMS attachment they included contained all the information about a breakfast event without requiring people to click an external link, which many are unwilling to do. While some people cannot afford the ticket price or to take time off of work, the campaign made sure to include all their supporters.
Even though this supporter could not make it to the event, they sent back some positive words of support for Testa. The response from the team acknowledging the supporter and encouraging them to come to the next event was greatly appreciated.
This extra care to respond to supporters, even if they could not complete the CTA intended with the message, increases the likelihood that they will continue supporting Testa and donate to his campaign in the future.
3) Election Week Fundraising
This fundraising text was sent one week before the 2021 election and asked for specific small-dollar contributions. The clever connection of the amount of time before election day to the suggested contribution amount is a great way to get people’s attention.
One technical strategy in this message (as well as the previous messages) is that the included links are shortened with our custom URL shortener. This is important because free link shorteners, such as bit.ly, often get messages caught in carrier spam filters. Our list of custom link shorteners is constantly rotated to prevent this from happening, and using shortened links instead of full links gives you more characters to use when writing messages.
Testa’s team also utilized many behind-the-scenes strategies enabled by our platform’s unique tools and features to help them save time during the busy week leading up to election day.
They took full advantage of our Tap-then-Send responses with corresponding tags because they anticipated common responses they would need to send, such as “Thank you!”. This allowed their team to send responses in just two clicks, and tag voters’ contact cards as they shared information about themselves in replies.
The team can now filter by these tags for easy segmenting and responding, which they have utilized for years to make hyper-targeted lists for all kinds of use cases, including fundraising!
Summary of Best Practices for P2P Fundraising Messages
Write conversational messages to avoid formal language resembling an email. Conversational messages resonate better with people.
Including clear opt-out language is a key factor in improving the delivery rate of your message, and makes recipients feel that they are in control if they do not wish to be contacted.
Avoid excessive all-caps and exclamatory punctuation to avoid striking the wrong tone.
Use MMS attachments!
Shorten links to your fundraising page using our Custom URL Shortener to ensure your message does not go to spam.
Respond to replies from people, made easy with our Tap-then-Send Response tool, to turn supporters into super supporters.
Tag voters for easy segmentation and identification.
Devise a clever connection in the message to the suggested contribution amount to contribute to get people’s attention.
With these examples and best practices in hand, you can be sure that your P2P fundraising messages will have the best chance possible for succeeding. Be sure to check out our other fundraising articles for even more inspiration.
Want to get started with P2P texting? Sign up with RumbleUp today at rumbleup.com. If you have more questions about RumbleUp please contact our sales team at (833) 530-4400 or firstname.lastname@example.org to discuss how texting can best work for you.
Raising money through instant two-way text programs is easier than most fundraisers realize. Use these proven success stories as a guide and start fundraising with texting to hit your donor targets every time.
We know what makes an effective fundraising message, as well as what tools and strategies work best to increase your chances for success.
Here are three standout examples of successful fundraising with texting for inspiration.
1) New York Governor Race – SMS Fundraising
While multimedia messages (MMS) are generally more effective than plain SMS messages, this first campaign proved that simple no-frill texts can be just as effective if the message copy is strong and directly relevant to the audience receiving it. This fundraising message (shown below) focused on the mandates in New York that caused thousands of people to be fired.
A key strategy they used for successful fundraising with texting was sending their messages to a small, targeted list of likely supporters instead of casting an overly large net across New York residents. This not only saved the campaign money, but also their valuable time that could be spent focusing on personal conversations with engaged supporters instead of sifting through hundreds of unsupportive responses.
A key feature they used was our URL shortener with Individualized Link Tracking to see exactly which of their contacts interacted with the message, even if they did not respond to it. This increased their accuracy of identifying solid supporters and likely donors with the first-party data sent directly to the campaign by the voters themselves. The URL in this message received 250 clicks out of 3,192 messages delivered, which can be segmented into a unique list and used for future re-targeting.
On this message alone, the campaign raised $1,431 and only spent $264 to send it out – making their ROI $5.42 for every $1 spent.
2) Texas State Representative Race – Leveraging Key Features
This Republican candidate was running against an incumbent in a district containing a particularly large, deep blue county. Their team was able to compile a list of around 5,000 residents in the area who had been identified as supporting the opposition effort to defund the district’s police force and sent them a targeted message directly addressing this topic.
Similar to the first example, this small targeted send proved to be effective in saving both time and money. Their team also used our URL shortener with Individualized Link Tracking and identified 555 people who clicked the URL out of 5,082 messages delivered, which the campaign can segment into a unique list and use for future re-targeting.
This campaign took their program a step further by including an image. Since a picture is worth a thousand words, including an image or video along with a text significantly increases the chances your audience will connect with the message and understand it more clearly. It is also a chance to show off your candidate with valuable face recognition and include valuable information that may not fit within the 320 character limit.
They also took full advantage of our Tap-then-Send responses with corresponding tags. The team used this tool to tag voters as they shared information about themselves in responses which were then added to update their contact card information. This team did an excellent job staying on top of their responses, equipping them with the ability to filter by these tags for easy segmenting and responding, which they took advantage of later.
Promptly responding to people who showed interest in donating has a profound impact, and is something this team diligently executed. People want to know their donations and sentiments of support are appreciated, so taking the time to reply to someone who responds to you, even if they’re unable to donate, is a surefire way to turn supporters into super supporters who will donate to you again.
Despite the difficulties that came with being a challenger in a tough district, this campaign raised over $1,500 on this single fundraising text (shown above) and spent only $582.45 – making their ROI $2.58 for every $1 spent.
3) National Activism Organization – Clever Language Use
This activist group sent a targeted end-of-year fundraising text message concisely stating what their mission is and that they needed donations.
Their message (shown above) illustrates the power of thoughtful message construction. They hit the mark on several key best practices when fundraising with texting that have been proven to boost performance:
Clear opt-out language is a key factor in improving the delivery rate of your message, and makes recipients feel that they are in control if they do not wish to be contacted.
Avoid excessive all caps and exclamatory punctuation to avoid striking the wrong tone.
The message is written in a conversational way, instead of a formal way resembling an email. Conversational messages resonate better with people.
They clearly stated what their donations would go towards and even provided an example dollar amount to contribute.
Their clever connection of the project name to the suggested contribution amount is a great way to get people’s attention.
This organization spent just under $600 to send its message to 4,068 people. These small targeted sends produce big results – in 2019, this organization pulled in over $4.4 million in revenue.
We hope you find these examples useful in crafting your own effective messages for successful fundraising with texting at any stage in the election cycle.
If you would like to start using peer-to-peer texting to fundraise and connect with your audience, take the first step today and sign up with RumbleUp at rumbleup.com. Have more questions about RumbleUp? Contact our sales team at (833) 530-4400 or email@example.com to discuss how texting can best work for you.
Your advocacy projects can make a real difference if you use the right tools, so start using P2P texting to advance your outreach strategy today
Advocacy has an important role to ensure that vulnerable people, ideas, and occupations are able to have their voices heard and their opinions genuinely considered in matters that directly affect them.
Common advocacy activities include media campaigns, public events, and collection of data for the purpose of publishing research. While there are many channels available to help implement these initiatives, none are as effective as peer-to-peer (P2P) texting.
Whether it’s crowdsourcing, gathering petition signatures, survey completions, event invites & RSVPs, volunteer recruitment, or any other objective, P2P texting is the most effective way to reach people and get them involved in your organization’s unique outreach goals.
Here are just some of the ways that P2P texting can establish, supplement, or complement your advocacy project’s outreach strategy:
1) P2P Texting is the Most Effective Channel for Community Outreach
P2P texting was made for achieving genuine communication at scale – no other communication channel has the reach that P2P texting can achieve. In addition,P2P texting has proven itself to be the communication channel with the highest visibility and response rate, simply because it’s the channel people check most often.
We have seen that over 90% of texts are read within the first 3 minutes, and the average total open rate of messages is 95%. This means that even if someone chooses not to engage with your message, they are at least guaranteed to have seen the message, thereby increasing the awareness of your cause.
The average response rate for P2P texts ranges from 10-20%, which significantly outperforms traditional channels. The response rate from P2P texting is almost 10x higher engagement than email and 20x higher engagement than direct mail. TV ads are a historically popular option for both visibility and engagement, but the competition on popular channels and the high cost of a slot leaves TV ads out of the question for many advocacy organizations.
2) Supporter Engagement & Mobilization is Easy with P2P Texting Tools
Giving supporters the ability to express their concerns and providing them access to relevant information and services is both a major goal of advocacy projects and an influential factor in the success of any cause. Just as your organization is committed to the cause important to you and your audience, our team is committed to providing you with the best tools and features to make your voice heard using the power of P2P texting.
An excellent way to explain the mission for your cause is by utilizing our award-winning Enhanced Video Texting functionality, which allows you to send full 30-60+ second TV-quality videos directly to your audience’s phones. This has proven to be a powerful tool for engagement. Messages that include a video see an average of 50% more responses than a plain SMS text. With statistics showing that approximately1-in-5 people do not have paid TV service anymore, using more viable alternatives like P2P texting to get your videos seen and heard is essential.
If you are asking people to call into a number and advocate for your cause, use our call tracking tool to gather data on patch-through calling advocacy projects. This feature shows which of your contacts called the number you sent them, and the amount of time their phone call lasted. This allows you to easily count up how many successful calls were made, and also identify who your super-supporters are based on the call duration time. These are the people you should follow up with to get more involved with your cause or send a thank you message to let them know their action is appreciated.
Sending safe links for anything from petitions, surveys, event invitations, resource pages and more is possible with our custom URL shortener. Domains are regularly monitored and rotated to make sure that all messages containing links make it through carrier spam filters successfully and delivered to your audience’s phones. You can even track who is interacting with your links via our individualized text link tracking, something only previously possible with email.
Once you’ve engaged your audience with an initial text, you can send replies back to inquiries or thank you messages by using our customizable tagging tool and dynamic fields to pull in any uploaded custom data.
Tagging is easy to set up and simple for volunteers to apply to responses. These provide the ability to keep track of responses and make sure no one is left unresponded to. It also helps organize the types of responses received and aids volunteers with follow up messages.
Improving contact lists for targeted outreach is simple using our data segmentation feature. Setting up effective tags for your advocacy project’s needs will allow you to quickly filter through message conversations to identify contacts that behave similarly that can be targeted in a similar way, allowing your organization to have reliable data to increase engagement.
For example, people who responded positively showing interest for your cause and can be segmented into a new list to receive further information/messages, or people who RSVP’d for an event can be segmented into a special list to receive reminders regarding the event. When the right people are messaged at the right time, it is easier to build a solid support base of people who are passionate about your cause and willing to mobilize for it.
3) Inter-organizational Management with RumbleUp is a Breeze
Time and human bandwidth are both precious resources for advocacy organizations. We recognize this, which is why we made the on-boarding process with RumbleUp both simple and fast. Our platform allows organizations to set up a new account, load data, and write your message to begin texting in under 15 minutes!
We provide self-service, full-service, and hybrid setup solutions depending on the needs of your organization. Some of the services we offer include an experienced team of texters, help acquiring data, message copywriting, hands-on training for our platform, and more.
One great tool we provide for all our groups to utilize is push notifications for volunteer organization. They are a convenient, sure-fire way to make sure all your volunteers receive important information and updates, ensuring that urgent messages don’t become unseen and forgotten in an email inbox.
Full reports on conversations and messaging projects are also available to download. It is a clear way to see the statistics regarding projects, including how many viable contacts were reached, how many messages were sent and received back, the status of messages, and more. We believe that informed clients will make informed decisions on how to continuously improve their contact lists and messages for the best delivery rates and engagement.
Our platform is designed to ensure that advocacy organizations like yours have an easy way to achieve effective outreach with the power and reach of P2P texting. If you are interested in learning more about what RumbleUp can do for your organization, create an account at rumbleup.com, contact our sales team at firstname.lastname@example.org, or text us at (833) 530-4400!
Text link tracking can drastically change how your campaign is spending its valuable time and money.
Have you ever been frustrated by the lack of clarity or complete inability to track conversions on the links you include in text messages? No matter what communication channel you use, being able to track exactly which supporters interact with links you send provides essential information about who is interested and what you should follow up with them about.
Sifting through all the different link tracking options currently available on the market to find a transparent, useful option can be time-consuming. Whether you’re new to link tracking or currently using a service, it’s important to understand the different options available and choose the right one for each channel.
What is Email Link Tracking?
One way to track links you sent is by email link tracking. This is a popular method normally used when a company sends a link they want their consumers to interact with via email. For campaigns, these links usually send people to external websites with campaign information, fundraising, voting locations, and more.
Unfortunately, the fatal flaw with email link tracking for audience insights is the channel itself. Email engagement rate is simply not as high as it used to be.
The email inbox has also turned into a place of vexation for most people, with more emails than ever filtered and sorted before people even see them. The average person receives around 121 emails a day from campaigns and businesses across America, spamming their inbox and burying the relevant emails they need for work and life. Email platforms like Gmail have counteracted this with their promotional email folder in order to enhance the user’s experience. Even if people do get around to checking these promotional emails, they usually just skim them for important information, missing your valuable tracking link.
Since the rate at which people check emails is lower than ever, a different channel is needed to send important links. The best way to ensure that your trackable links are being seen and clicked on is to send them directly to a person via text.
What is Individualized Text Link Tracking?
Individualized Text Link Tracking is a feature built into our platform that allows you to see exactly which contacts have clicked through a link included in a text message. This technology provides the ability to identify specific contacts who have clicked a link that would likely never have been seen at all if sent over email.
This link tracking feature is easy to use and takes no time to set up. It all starts with our platform’s Custom URL Shortener.
Choose from a wide variety of different domain names available to choose from, including links specific to fundraising, surveys, polling, and more. Using a custom URL shortener will help your link look safe to click on and prevent carriers from flagging your messages as spam as they often do with free online shortener tools such as bit.ly.
Why you should use RumbleUp Individualized Text Link Tracking
By using our Individualized Text Link Tracking, you exponentially increase the odds of your links being clicked on and are able to pinpoint the exact people who interacted with it.
Another reason our Individualized Text Link Tracking is the best option is that you can easily find and pull contacts who interact with your content. People who click a link shortened with our Custom URL Shortener will have a tag automatically added to them in the system. This allows you to easily filter and see all the contacts who have engaged with your link, which can help your campaign make valuable decisions on future outreach.
If you are unsure about the performance of your links or aren’t getting the engagement you want, then you are missing out on valuable data that allows you to make smart outreach decisions. By using our Individualized Text Link Tracking tool, your message will get through while others get lost in the pile.
Take the first step today and sign up with RumbleUp at rumbleup.com to start texting out trackable links today! Not sure if RumbleUp is right for you? Contact our sales team at (833) 530-4400 or email@example.com to discuss how texting can best work for you.
The 2021 Textie Awards are the newest political award recognizing excellent use of peer-to-peer (P2P) texting in 2020.
Due in large part to the introduction of COVID-19 related disruptions, 2020 became the year of distanced outreach for campaigns across the country. Switching gears from traditional campaigning was tough for many candidates to handle, but it also served as a wake up call for groups to start getting creative with their digital outreach.
The common denominator for successful campaigns last year was their ability to make use of new, innovative technologies such as peer-to-peer (P2P) texting. We saw an explosion in the use of P2P texting last year as it quickly became the ideal alternative to in-person efforts like events and door-to-door canvassing. As a result, there was a massive uptick in creative uses of P2P texting that changed the way we think about traditional campaigning.
Inspired by this, our team decided to showcase some of these innovative uses of P2P texting and celebrate those who achieved their goals through the successful integration of texting.
To give these use cases the attention they deserve, we created The Textie Awards; a new political award exclusively dedicated to highlighting excellent use cases of P2P texting by campaigns and organizations using RumbleUp across the country.
Winners of the Textie Awards are recognized as leaders in the industry for their effective use of innovative technology in their awarded category. The categories are broken down by goal; GOTV, Fundraising and Advocacy. After thorough judging by a panel of campaign experts, we are proud to announce the 9 best-in-text winners of the first annual Textie Awards!
This group used texting to propel Rosilicie Ochoa Bogh from her place at the bottom of the polls to ultimately winning a highly contentious general election. Their messages targeted Independent/NPP/Swing Voters, which generated thousands of new votes from voters who had not voted in the previous 2018 primary or general election. Bogh is now the first Hispanic female Republican to serve in the California Senate.
This group created a compelling texting program for the Gary Gates campaign to overcome the challenge of piquing voters’ interest in an off-year election when engagement is typically low.
They created a series of five GOTV texts using best practices such as using language that encouraged replies, writing with a conversational style instead of traditional formal writing, and sending multimedia attachments (MMS) messages to improve delivery rates and increase legitimacy. Their messages focused on making sure voters received their mail in ballots, explaining the good character of Gates as a candidate, promoting special events, and encouraging low turnout voters with targeted issue based GOTV messages.
Their texting program proved successful and their candidate advanced to the top of the runoff among seven candidates, ultimately achieving victory on election day.
This group sent full length made-for-TV campaign ads directly to voters’ phones via text. These high definition, professionally produced videos achieved viewership levels significantly higher than traditional TV because of the increase in cord-cutting causing 1-in-5 households to no longer have traditional TV service, limiting its reach and effectiveness. Additionally, social media ad platforms became an unreliable alternative for advertising last year because of the ad freeze put in place by most of the big tech giants. The feedback from both campaigns and recipients of these messages described the texts as a captivating new outlet to connect with voters and to get them out to the polls. Ty
This company’s P2P program for the Tillis campaign surpassed their fundraising goals and grew the size of their text donor file by over 500%. Of the millions of dollars raised for the Tillis digital program, nearly half came from Campaign Inbox’s P2P texting program. The program’s success was achieved by fully embracing the two-way conversational functionality of P2P texting that allowed the candidate to personally connect with donors himself. By tailoring unique messages for specific audiences (such as new prospecting acquisitions) resulting in additional conversions, the program’s ROI grew continuously over the course of the cycle – in many cases, raising well over $20 for every $1 spent sending.
This agency raised $275,000 in 5 months for US Congressional Candidate Joe Collins through a combination of soliciting previous donors as well as acquiring new donors through large-scale prospecting via P2P texting. The campaign used our tagging feature to mark people who expressed support and those who donated to segment them into cultivated retargeting lists, successfully receiving 2nd and 3rd donations often within a week of a person’s original donation. The campaign saw an ROI of nearly 15X.
This group targeted grassroots/small-dollar donors through text and was able to raise over six figures with minimal investment. They ran an extensive name acquisition program to gain supporters’ phone numbers and uploaded them in batches segmented by individual amounts given to allow A/B testing before deploying larger projects to groups of 10,000+ supporters. They said the key to their success was being able to respond through our platform and text back with supporters at a moment’s notice. This was made possible with Rapid Respond mode built into the RumbleUp platform.
This group’s goal was to educate Republicans on why they should vote NO on a down ballot Amendment that would allow Democrats to choose Republican candidates in Florida primaries. They leaned heavily on utilizing MMS messages to send images and videos featuring Gov Ron DeSantis in order to increase trust and engagement with voters. They sent over 2 million text messages in the final week of the campaign and were ultimately successful in preventing the Amendment from being passed.
This group helped the Roger Marshall for Senate campaign cut through the noise and secure the Republican nomination by sending high quality videos via text message. This allowed Marshall to be competitive in a crowded and well-funded 11-way primary and defend against well-funded outside groups’ onslaught of attack ads. Marshall achieved victory in the primary despite these challenges, and won the general election.
This group used embedded videos to persuade voters in Pennsylvania with messages pointing out how many jobs were lost in the state the last time Joe Biden was in office, asking them to support GOP candidates instead. They reached around 240,000 voters in PA with this video, and received an overwhelming amount of positive replies such as; “awesome video!” and “Yes, GOP all the way!”
Best Overall Texting Program of The 2021 Textie Awards
Murphy Nasica’s work on the Rosilicie Ochoa Bogh campaign stood out the most to our judges as the Best Entry Overall.
While their story ends well, they faced significant challenges along the road to victory. Along with COVID-19 restrictions turning traditional campaigning on its head, the candidate’s historically Republican district was now evenly split between Democrats and Republicans. The ticket consisted of two Democrats and three Republicans which meant there was a strong chance the two Democrats would make it to the general election because of vote splitting. On top of that, our candidate was dead last out of all five candidates in the initial polling.
Murphy Nasica & Associates used P2P texting to target Independent/NPP/Swing Voters, which generated 13,787 new votes from people who had not voted in the previous 2018 primary. This propelled Rosilicie from last in polls to the top two in a tough jungle Primary.
They used this momentum and continued to text through election day where Rosilicie went on to win a challenging general election with a margin of 21,541 votes. Their team used P2P texting to make a comeback of a lifetime and successfully elected the first female Hispanic Republican to serve in the California Senate.
Thank you to all the participants who took part in the first annual Textie Awards. We look forward to seeing more innovative uses of RumbleUp as P2P texting continues to grow, and celebrating more victories like these in the future!
Inspired by how these entries used texting to achieve their goals? Sign up and start texting today at rumbleup.com or reach out to our sales team to talk about how texting can best work for you: firstname.lastname@example.org.
Enhanced Video Texting is the biggest innovation in peer-to-peer (P2P) texting since P2P itself. Read more here:
Enhanced Video Texting is the biggest innovation in peer-to-peer (P2P) texting since P2P itself. Read more here:
Our team has always been committed to providing the best possible tools in P2P texting for our clients, and we have delivered on this commitment with our innovative Enhanced Video Texting made possible by our industry-leading video compression technology.
Want to know more about this revolutionary innovation in texting and how it will enhance your outreach? Here are 12 of the top questions asked about Enhanced Video Texting to help you get started:
1) What is Enhanced Video Texting?
If you have ever tried to send a video to a friend who has a different phone platform from you, Apple to Andriod for example, you will have seen how much the video quality declined and how the audio quality distorted. That is the primary challenge behind video texting at scale, and one that our team solved with Enhanced Video Texting.
Enhanced Video Messaging is a service we provide from our industry-leading video compression technology that enables you to deliver high quality, 30-60+ second videos embedded directly in your text messages. This means your audience won’t have to click a link to view your video elsewhere. We also offer custom closed captions to your videos so they are watchable even on phones set to silent mode.
2) Why don’t I get the same results when using other video compression tools?
Off-the-shelf compression tools use basic algorithms designed with one goal in mind: reducing the file size, with no regard for audio/visual quality or even the platform on which the final video will appear. Since most of these free compression tools are catered to reducing files to sizes appropriate for social media use, they rarely accommodate file reduction to textable sizes, requiring users to run several compressions on the video which results in iterative quality loss.
Simply put, these off-the-shelf compression tools cannot compress a video longer than 15 seconds down to a text-able size without severely sacrificing visual and auditory quality. Similarly, other video SMS platforms, video texting apps, and services that offer regular MMS services like MMS messaging do not come close to our quality or delivery rates.
By contrast, our tool is designed with texting in mind. By examining individual video qualities, engineered specifically to meet mobile carrier requirements, we are able to deliver the highest quality videos at textable sizes.
We offer a unique solution to seamlessly embed a video within a text that retains maximum production value and audio that is optimized to work on all major phone carriers.
3) What is the difference between Enhanced Video Texting and standard MMS?
Standard MMS are messages with a multimedia attachment such as a picture, GIF, or video sent on their own or embedded with a message. Enhanced Video Texting allows you to send much longer videos to multiple phone platforms without sacrificing quality, which is something Standard MMS videos are normally not capable of and other texting platforms have not been able to achieve.
4) Why is it more effective to use Enhanced Video Texting over standard SMS or MMS?
Additionally, messages containing videos have a 50% higher response rate than plain SMS messages which is why video text message marketing and fundraising campaigns perform significantly better than regular SMS or email. The potential application of our breakthrough enhanced video texting crosses industries, from political video text marketing to video messaging for business.
On top of all these great benefits, a staggering 92% of mobile video viewers share videos with others, which means taking the time to send a video to your audience will most likely result in your message being shared with others at no cost to you. Pictures and GIFs do not have this same level of share-ability, and low-quality videos will likely not even be opened or watched all the way through, much less shared.
5) Why should I send an Enhanced Video Text instead of including a link to a video?
Embedding a video is far better than sending a link to a Youtube video. People are hesitant to click on external links from texts because of warnings from government bodies like the FTC who caution against clicking links sent in unknown texts, and also experiences with email phishing scams. Including a link also means that there will most likely not be a preview image, which is one of the major driving forces behind consumers deciding to watch a video.
6) What carriers let you send Enhanced Video Texts?
Our Enhanced Video Testing has been rigorously tested and optimized to retain maximum video and audio quality on all major phone carriers, including Verison, AT&T, and T-Mobile.
7) Why are video captions important?
Hearing impairments affect more Americans than people realize. According to Johns Hopkins Cochlear Center for Hearing and Public Health, approximately 38.2 million Americans, or 14.3%, report some degree of hearing impairment or loss (source).
Our Enhanced Video Texts include captions that are custom mapped to match the voiceover so the videos are watchable for everyone. According to a consumer study by Verizon, “50% of consumers said captions are important because they watch videos with the sound off” and “80% of consumers are more likely to watch an entire video when captions are available” (source).
8) How long can the Enhanced Videos be?
In general, the best results can be achieved with videos that are 30 seconds, high quality results can be achieved with videos that are 31-45 seconds, and good results can be achieved with videos anywhere from 46-80 seconds.
All videos are unique, and we look into the parameters and other specifications within each video to produce the best possible results when compressing them.
9) Why should I choose RumbleUp’s Enhanced Video Texting over other video texting apps and services?
Simply put, other video SMS platforms, video texting apps, and services that offer regular MMS services including MMS video messaging do not come close to our Enhanced Video quality or delivery rates. Additionally, our Enhanced Video Texts can be embedded directly in full-length 320 character messages so you can make sure the message you want to get across to your audience is received correctly.
10) Why is there a surcharge for the service?
High quality video compression is a time-intensive, manual process. Automated compression services do not take into account the individual characteristics of your video, resulting in poor and often unwatchable quality. Because of this extra work and load on our system, there is a 6 cent service charge per text over standard MMS.
11) How do I submit my request?
Submission requests are now available in your portal! Due to the time-intensive nature of the compression process done by real people (not algorithms!), the current processing times per request is approximately 12 hours.
Because video compression quality begins to rapidly decline with each second after 30 seconds, we are currently limiting videos to 30 seconds in length.
12) How have other people used Enhanced Video Texting?
There are many ways our clients have used Enhanced Video texting, including campaign & promotional videos, video announcements, fundraising videos, thank you videos, and more.
Here are some real examples of Enhanced Videos sent by clients just like you.
This client texted for many congressional candidates across the country, and they sent 30sec Enhanced Videos with all their messages speaking against their client’s opponents in a light-hearted manner.
This client texted out a call-to-action Enhanced Video asking people to call their senator to ask about a controversial new bill.
This client texted out an informative Enhanced Video asking people to support their initiative to reduce plastic pollution in Texas.
Like what you see?
Sign up and start texting today at rumbleup.com or reach out to our sales team to talk about how Enhanced Video Texting can best work for you: email@example.com.
Learn how these campaigns achieved fundraising success with P2P texting amidst COVID in the 2020 election cycle — and beyond
General elections are filled with plenty of curveballs on their own without adding a pandemic into the mix. Traditional campaigning was brought to its knees and all in-person events, meet-and-greets, banquets, Q&A panels, door-to-door canvassing, and more were no longer possible for many candidates. The 2020 elections were especially difficult for campaigns that relied significantly on their in-person events to engage with voters for fundraising.
Hundreds of our clients were confronted with these hurdles all while dealing with their own unique circumstances. Many overcame the odds using peer-to-peer (P2P) texting to achieve their goals, including these two campaigns who had great fundraising success despite COVID restrictions.
Fundraising Success in a Major Election
Thom Tillis ran against Cal Cunningham for U.S. Senate in North Carolina. Tillis’ opponent received massive amounts of financial support for his campaign to the tune of $51,249,732, which posed a great threat to Tillis’ campaign. Tillis used P2P texting primarily for the purpose of fundraising.
Our platform RumbleUp has a full suite of fundraising tools built-in, including integrations with Anedot for campaigns to seamlessly integrate their fundraising efforts. Sending text-to-fundraise messages with integrations like Anedot where all a donor needed to do was respond back to a text with the dollar amount they wished to give is the easiest way to get repeated contributions.
Tillis’ team used good fundraising language to inspire voters to contribute both to his campaign and for notable causes he supported. Most importantly, the team made use of our custom tagging and tap-then-send reply feature so volunteers could easily filter to locate donors after texting them and thank them for their contributions with a single tap of a pre-written message. Responding positively to supporters is a proven way to turn them into super-supporters and make them significantly more likely to contribute in the future. Tillis achieved this with a simple thank you text!
Fundraising Success in a Local Election
On a smaller scale race, Ron Muzzall ran for Washington State Senate representing District 10 in his first election. Muzzall wanted to find a safe and effective way to reach voters remotely in order to help with his fundraising efforts and to engage voters at his creative, COVID safe campaign event.
Muzzall’s team sent texts to a targeted list of voters to make sure he reached out to members in his immediate community who could feasibly attend the event. Since P2P texting allows for real-time two-way conversations at scale, their team was able to answer questions and concerns about the event faster, and in a personalized way that made people feel more comfortable.
His team used highly effective messaging practices to get the word out about his socially distanced drive-up event and added a fundraising prompt for voters who wanted to support Muzzall but felt uncomfortable attending events. He further targeted his list by sending reminder texts to those who had responded positively to attending his event.
Every contribution made a difference for these campaigns. Tillis won his race by an astonishing 1.8% of the vote, and Muzzall won his with a 1.9% margin of victory!
P2P texting is the perfect channel for fast, personal fundraising while also providing a great alternative when in-person events are impossible or may not generate enough attendees. As these two case studies show, every dollar counts when the race turns out to be as tight as theirs. Add texting to your fundraising plan from the start, and see for yourself how P2P texting can lead to your own fundraising success story.
Sign up and start texting today at rumbleup.com or reach out to our sales team to talk about how texting can best work for you: firstname.lastname@example.org.
The text inbox is the inbox donors prefer!So why not start fundraising with P2P texting?
Fundraising has always been an essential skill to have, and the wide range of tools available to do it well has never been richer. Effectively raising money is a key component in running any successful organization, including charitable, non-profit, religious, and advocacy groups, as well as politicians, for-profit companies, and individuals.
With the rise of technology changing how we operate, it’s important to tailor your approach towards fundraising to accommodate the new ways people prefer to be reached. Online fundraising has become the preferred method of raising money across all demographics and is quickly gaining momentum as organizations make the necessary transition to adopting more tech-savvy tools.
Charity Dynamics conducted a survey in 2014 asking a group of professionals who work extensively in fundraising what they predict will be the top trends in fundraising over the next 10 years. When asked what digital medium will have the biggest growth for fundraising, the majority indicated that smartphones would come out on top:
In the years since, their predictions have proven themselves true. The most popular digital fundraising methods used today include online donation pages, text-to-give, mobile silent auctions, and peer-to-peer (P2P) fundraising. Research done by the Blackbaud Institute has indicated that mobile giving is on the rise, increasing steadily year by year to 24% in 2018. They concluded their findings with a warning to organizations relying on fundraising, saying;
“every… organization needs to understand that being mobile-friendly
is linked to being donor-friendly. This is no longer optional, and a lack
of mobile-friendly websites, donation forms, and emails will put [you]
at a distinct disadvantage. All these tools should be used in combination
to maximize the supporter giving experience.”
If you want to enhance your current digital fundraising operation and stand out to donors, you need to start raising money with the most personal and direct method of outreach: texting.
Peer-to-peer (P2P) texting allows you to get your message across through the channel proven to have the highest visibility and response rate. People simply care about the texts they get more than other types of traditional outreach such as email, phone calls, or direct mail. This is why over 90% of texts are read within the first 3 minutes with an average total open rate of 95%. We’ve seen successful fundraising messages sent to millions of people, all achieving an average open rate of 95%. Peer-to-peer texts are sent by a real human being and generate better outcomes than impersonal robotexts.
Results, Results, Results
The response rate of a channel should be a key consideration for your fundraising messages because direct engagement leads to more money raised. P2P texting significantly outperforms traditional channels with the industry average response rate ranging from 10–20%, which is almost 10x higher engagement than email and 20x higher engagement than direct mail.
Through our experience optimizing hundreds of unique text-to-fundraise programs, we have found an optimal formula for prospecting new donors, increasing engagement with current donors, and reinitiating past ones – resulting in more money raised across the board. P2P texting makes it easy to facilitate seamless, personalized conversations that lead to meaningful interactions and spark real action. This means that along with providing a dependable channel for collecting generous donations, you also have the capability to build strong relationships. Here’s how to have successful fundraising with P2P:
1) Genuine connection starts with a genuine introduction.
Establishing who you are before asking for someone’s time and money significantly increases a person’s willingness to give. This is achieved by sending more than just fundraising texts. In the first text you send someone, introduce yourself and your organization. Let them know who you are, what you stand for, and why they should care. After engaging with them in an intro is when you can begin to send fundraising texts.
Don’t, however, let fundraising be the only thing you text them.
In between every donation ask, send a text that adds value to their life in some way. This can be as simple as recognizing a national holiday or birthday, sending a message about relevant breaking news affecting your cause, an update on projects or initiatives going on, a picture of volunteers or team members to further humanize your organization, a video sharing a visual story, or asking a survey question (or questions) to let them share their opinion with you. All of these are excellent ways to keep your donor audience engaged and make them more receptive to hearing from you (and giving more money as a result!).
2) After initial outreach comes effective fundraising messaging
Of the many fundraising campaigns we have run over the past years, the most successful have included at least one of the following elements in their messages:
Call to action aids such as suggestions for a reasonable dollar amount to donate along with deadlines
An explanation for why the person should donate/what their money will go towards
A shortened link directing supporters to a mobile-optimized donation page (with RumbleUp, we provide a built-in link-shortening tool to do this that also tracks click-throughs for you)
MMS attachments such as pictures, videos, or GIFs to complement and support your message copy. This makes your text more interesting to open and has been proven to boost average response rates by over 50%. Our unmatched Enhanced Video Texting feature allows you to include full 30sec+ TV/YouTube quality videos embedded right along with your text message. Our platform’s ability to do this is unrivaled in the industry and we have seen significantly high engagement rates across the board for our clients who utilize this feature. Instead of just posting your videos online, send them directly to the people who you want to watch them.
For an even more seamless fundraising solution, check out our simple text-to-donate integration with Anedot. If the recipient is a registered donor with Anedot, all they need to do is reply back with the keyword you choose (ex. “YES”) plus the dollar amount they wish to give, and their donation will be automatically processed
If the recipient is not yet a registered Anedot donor, you can send them a link to donate in the response you send them after they reply. Once they donate and are registered with Anedot, their future donations can be automatically processed simply by texting you back.
3) Finally, be sure to respond to your supporters
The most crucial element to lasting, successful fundraising is simply responding to supporters who text you back.
Good donor relations are built on active stewardship. If your donors don’t feel their contributions are appreciated, they won’t continue to be donors for very long. It is vital to both recognize and thank your donors and show them the impact their contributions have made in order to cultivate future giving.
RumbleUp provides an advanced toolset to easily do this with our customizable tagging and segmentation features. Flexible automated tagging can be used to keep track of the types of responses you’re getting back and plan follow-ups based on the information people share. Whether the focus is identifying new supporters, thanking current donors, or providing specific information and resources, tagging ensures you never lose track of a conversation and the picture it helps fill in of your donor.
P2P texting is the ideal channel for fundraising because of how personal and direct it allows you to be, and RumbleUp is packed with all the tools you need to be successful in doing so. Our industry-leading feature set and dedicated involvement in each of our clients’ personal success have established us as the go-to partner for campaigns and organizations of all sizes.
Our goal is to equip you with proven best practices and keep you ahead of the game, with our best-in-class customer support team always available to help.
Sign up and start texting today at RumbleUp.com or contact our sales team to talk more about your specific use case and how we can make texting work for you. Email: email@example.com