While 10DLC registration is certainly not a new topic in 2024, the space is ever-changing and continues to be a frustrating hurdle for many looking to start texting quickly. The registration process can be incredibly daunting for those new to texting as they sift through too much or too little information to determine what is relevant to their organization and how to get started.
At RumbleUp, simplifying 10DLC registration for our clients is a top priority. In addition to our streamlined application and robust documentation, our dedicated team of TCR experts provides comprehensive support and guidance to ensure a hassle-free experience for campaigns, non-profits, businesses, and more.
There are many key players in the 10DLC registration ecosystem – the organization registering their texting campaigns, the vendors through which they will send these messages, vetting partners, phone aggregators, phone carriers… the list goes on.
The Campaign Registry (TCR) is a huge player, serving as the centralized hub for this ecosystem. It is where applications for all messaging campaigns that will send texts over a standard 10-digit long code phone number (10DLC) through an application-to-person (A2P) texting medium are submitted and maintained.
Because peer-to-peer (P2P) texting and A2P texting each involve messages sent from a service or platform, the phone carriers recognize both as A2P and undergo the same registration process with TCR.
RumbleUp exclusively uses these 10-digit long code phone numbers to send your P2P projects. Short code numbers and toll free numbers, which are not used for P2P texting, also require registration or verification, but it is a separate process from 10DLC.
Why register with TCR, you ask? In addition to MMS messages which include a media attachment, 10DLC registration enables you to send SMS messages, which are text-only messages with no media attachment. Both registered MMS and SMS messages are sent over your dedicated local phone numbers, making your messaging more recognizable and, in turn, increasing engagement and building trust with your audience.
By adhering to this industry regulation, you avoid phone carrier fees for unregistered traffic and ensure uninterrupted communication with your contacts.
Perhaps most importantly, registering with TCR positions you as a compliant actor in the political messaging space, building confidence and credibility among your audience and regulatory authorities alike. You also play an important role in legitimizing the political texting industry as a whole for other good actors.
10DLC registration involves more than providing TCR with your EIN, contact information, and campaign description; there are also several requirements related to your online presence and use of mobile opt-ins you may collect, and these points of compliance continue to shift. Further, the political cycle moves quickly, and lengthy review and vetting times pose a significant roadblock to getting a timely message to your audience.
However, the biggest hurdle is simply understanding what is required and how long it will take.
At RumbleUp, we understand these roadblocks intimately. Our team of former campaign and non-profit staffers uses their experience personally navigating the implementation of political texting programs to offer tailored registration advice to our clients. Based on these experiences, we've developed resources and strategies to minimize these challenges and help clients register easily.
One of the critical advantages of registering with RumbleUp is our seamless integration with TCR and user-friendly application personalized for your specific organization type. We have simplified the process by removing the guesswork and redundant fields so you can log into your RumbleUp account and submit your registration in minutes. You'll find answers to FAQs, clear directions, and requirement explanations throughout, so you will be confident your registration, website, and privacy policy meet carrier compliance standards.
After submission, you can check real-time updates on your application progress directly in your RumbleUp account so you're always in the know!
Hitting a registration roadblock or need help figuring out where to start? RumbleUp's team of TCR experts has you covered! Our help center has detailed information on TCR registration, best practices, and troubleshooting tips.
While all relevant details are provided directly in the application, you can always review our TCR instructions for a complete overview of the required information, costs, and timelines before you get started. And if you ever need a helping hand, our Client Support team is just a click away, ready to provide personalized assistance whenever you need it.
After submission, our TCR experts closely watch your registration through every stage to ensure any issues that may arise are resolved quickly on your behalf and that your campaign gets reviewed within the expected timeline.
At RumbleUp, we don't just sit on the sidelines. We understand the unique challenges our clients face when it comes to texting and registering for 10DLC, and we leverage our relationship with TCR and the major phone carriers to represent your needs.
As industry leaders, we have actively advocated for our client's interests in the registration ecosystem to streamline the process and negotiate favorable terms on your behalf. In addition, we conduct a weekly review of all TCR standards and remain in continuous communication with key players, so we are amongst the first to know and implement any new requirements or configurations that enhance your registration experience.
Our proactive approach ensures that you enjoy clear, reasonable requirements and improved approval timelines, meaning less confusion and fewer delays.
Registering with The Campaign Registry for 10DLC messaging doesn't have to be an intimidating task. With RumbleUp as your trusted partner, you gain access to expert guidance, streamlined processes, proactive advocacy, and comprehensive support—all designed to simplify TCR registration for your use case and help you start sending right away.
Cure your 10DLC headache by signing up and completing the TCR application in your RumbleUp account!
Not sure if RumbleUp is right for you? Feel free to text or call our expert team at (833) 530-4400 or email sales@rumbleup.com to learn how we can help you start texting today.