Voting in the 2020 election has already started. Take advantage of these key RumbleUp P2P texting features and best practices to win more votes and win your race.
As campaigns this election cycle are learning how to navigate the new political landscape created by COVID-19 disruptions, more than ever they are realizing the power of peer-to-peer (P2P) texting as an essential tool for voter contact, mail-in ballot chasing, fundraising, GOTV, volunteer recruitment, mobilization, and more.
With so many P2P platforms emerging to take advantage of the demand for P2P texting, doing your homework and choosing the right platform is well worth it. If your campaign has already started experimenting with P2P and you think they may not be hitting the mark, you should ask them these simple questions.
Unlike many newer platforms, RumbleUp is battle-tested and has helped hundreds of clients win their primaries and general elections. We have worked hard to ensure our client portal and volunteer interface are not only easy to use, but will also keep your campaign ahead of the competition.
Here are five of the most useful ways RumbleUp can help you win:
1) Turnkey Signup
The onboarding process with RumbleUp is both simple and fast. Our platform allows campaigns to set up a new account, load data, and write your message so that your volunteers can begin texting in under 15 minutes!
Along with this self-service option, we also provide full-service or hybrid solutions depending on the needs of your campaign. We can provide your campaign with an experienced team of texters, help acquire data, write message copy, provide hands-on train and more.
2) Enhanced MMS
Many providers tell their clients they should not use MMS attachments or do not even support them on their platforms. This is what makes our enhanced MMS service a breakthrough in the P2P texting industry.
High-quality videos are powerful tools for voter engagement, as they provide an effective avenue for grabbing your audience’s attention better than text alone can achieve. MMS messages lift your response rate by over 50%!
So what are the benefits of Enhanced MMS over standard MMS?
1. Embed a full 30-second, high quality video into your text message
2. Audio works on AT&T phones (35% of the cellular market)
3. Higher quality audio on all devices
4. Captions available for phones set to silent
5. Still able to include a 320 character message along with the MMS attachment
Enhanced MMS allows TV quality ads to be sent directly to your audience on their phones — with new statistics showing that an estimated 44.3 million American households (1-in-5 voters) do not have paid TV service in 2020, finding alternatives to getting your message seen and heard is essential.
3) In-Portal Data Integrations
Our L2 integration and GOP Voter File integrations make it easy for campaigns to purchase clean, comprehensive cell phone lists for any target audience.
The L2 database has comprehensive national records for voters, consumers, constituents, predictive non-voters, non-registered voters, and their contact information (including mail, cell phone numbers, landlines and emails). They provide an extensive Voter Data Filter, with hundreds of behavioral attribute fields, demographic fields, and predictive information to provide your campaign with excellent audience targeting for your needs.
Republican campaigns have access to unique data they can input and export from the client portal, which means they will have access to the latest voter information. Approved campaigns can refresh their audiences daily with the latest voter tags so you will have up-to-date access to critical data points such as mail-in or absentee ballot status, early voter propensity, and more.
All you need to do is fill out the L2 or Republican data request form available directly in the RumbleUp portal and then you will be ready to start having personal conversations with the audiences your campaign cares about most.
4) Tagging & Segmentation Tools
The powerful tagging and segmentation tools available through our platform allow for both fast and personalized messaging — volunteers/agents clock-in with the fastest texting speeds in the industry when they use our platform, at thousands of two-way conversations per hour per person!
Flexible, automated tagging can be used to keep track of the types of responses you get back and to plan follow ups based on the information people share. Whether the focus is identifying new supporters, providing specific information or resources, or following up with people who haven’t voted yet, tagging ensures your campaign never loses track of a conversation.
You can also create new audiences by using tags to filter and segment people into different groups. Identifying and creating these audience segments will allow your campaign to create personalized message copy for addressing the needs of specific groups, which helps facilitate effective communication with your supporters and move the needle.
5) Ability to Outsource Sending
Not sure you have enough volunteers to send out all the texts your campaign needs to get out? Our team has you covered.
RumbleUp offers a unique service for our clients to outsource the sending. That’s right — along with our other amazing features, we can even help send your texts for you!
All your campaign needs to do is select an option in the client portal when setting up your message, select when you want the texts to be sent out and our trusted sending partners will take care of the sending and replying. This frees up your volunteers to focus on other aspects of campaigning, including focusing on replies, which can be vital in the weeks leading up to an election.
The Bottom Line
RumbleUp is committed to helping your campaign win — that’s why we built RumbleUp — and we have the tools and experience to help you do so. There is still time to run an effective GOTV campaign and have genuine interactions with your supporters at scale using the power of P2P texting.
RumbleUp wants to help your campaign cut through the noise and get your supporters to mail-in or show up to vote. Contact us today at firstname.lastname@example.org for more information on how to get started, or visit our website at www.RumbleUp.com to learn more.
Special thanks to Lauren Datres for co-authoring this article.