Use the reach of RumbleUp P2P texting to gather opt-ins from your active supporters, then personally connect with them in a more efficient and affordable way with Switchboard!
Peer-to-peer (P2P) texting is a powerful method of outreach with extremely high visibility. RumbleUp allows you to personally engage with voters using powerful, award-winning features, which is extremely beneficial for voter ID and growing your base of voters. Additionally, because 95%+ of texts sent are opened, texting has one of the highest response and CTA completion rates of any communication channel.
So how can P2P texting be even more effective? By adding an Opt-in texting funnel to your texting strategy. There are three powerful reasons why you should consider Opt-in texting:
- Opt-in texting saves you time – Unlike P2P texting where texts need to be sent individually, Opt-in texting allows you to send all your texts with just one click.
- Opt-in texting saves you money – Opt-in texting has a lower cost per message sent than P2P texting.
- Opt-in texting will help you identify your most active, loyal supporters and enable you to personally connect with them in a more efficient and affordable way.
However, the biggest challenge many people face when trying to get started with Opt-in texting is gathering Opt-ins. That is where P2P texting comes in.
Our integration with Switchboard Opt-in texting allows you to use the reach of RumbleUp P2P texting to ask voters to Opt-in, which allows you to send them money-and-time-saving texts from your Switchboard account.
So how does it work? Well we are not going to lie, it is a little technical. However, the account connection process can be completed in 30 minutes or less.
To help you get started, we have outlined the two steps you need to follow in both your Switchboard and RumbleUp accounts to get them connected, and how to send your first legally compliant Opt-in message!
On the Switchboard side
1) Create a Switchboard account
If you have already created a RumbleUp account, this process should be very familiar. Go to the Switchboard website and you will see a button to sign up in the top right corner.
2) Create a Switchboard API Key and designate a group for your Opt-ins to transfer into
You can generate your API key in your Switchboard portal. Just go to the Tools tab and click “Integrations” in the dropdown. There you will be prompted to add an API Key.
After this is done, it is time to make a contact group for your Opt-ins. Create a new group in the Contact Groups page found in the Contacts tab. Give your new Group a name, then set your filters to Belongs to Group > is empty. Leave the last field empty, press the minus button, then click Create.
On the RumbleUp side
1) Specify your Organization Type in your RumbleUp account
Go to the Tools tab and click “Account Info” in the dropdown. There you will need to select an Organization Type. This will determine the correct Opt-in language to use when you send your first Opt-in text.
The Switchboard integration setup (seen in the next step) will remain locked until this step is completed.
2) Add your Switchboard API Key and Group ID to your RumbleUp account
Copy and paste your API Key and Group ID Number into the Switchboard Integration section of your RumbleUp account to connect both of your accounts together. There are helpful instructions on the Switchboard Integration page (seen below) if you are having trouble locating them.
Now you are ready to send your legally compliant Opt-in request message on your RumbleUp account
The legal language required to include your first Opt-in text will vary depending on your Organization Type specified earlier.
You can find the legal language in the Suggestions section under Tap-then-Send Responses during Project setup. You may add an introduction/closing and tweak your organization name but should not modify any of the other text.
Contacts who reply with SUBSCRIBE will automatically be added to your Switchboard Opt-in group!
Leveling up your texting with a powerful Opt-in funnel will help you connect with your most loyal supporters in an efficient and affordable way. The technology is at your fingertips, so try it out today at rumbleup.com.
Have more questions about how to make an Opt-in funnel work for your specific needs? Contact our team at (833) 530-4400 or firstname.lastname@example.org.