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Fundraising Peer to Peer Texting Political

’21 Client Success Stories – P2P Fundraising Pro Mike Testa

Learn from a campaign who has been successfully raising money through texting for years. These tips and message examples will inspire voters to donate all cycle long.

It’s official – fundraising for the 2022 election cycle is underway. Now is the time to begin building a reliable base of donors to support you through the primary season and make it to November. Even if you are a texting veteran, keeping up to date on the latest best practices will keep your fundraising programs ahead of the curve and engage voters all cycle long.

If you have not tried fundraising with P2P texting yet or are looking for ways to improve, we have you covered. Take it from the text-to-fundraise pro Lauren Casper herself:

“Our fundraising programs really took off with RumbleUp because of how effectively we were able to prospect new donors with quick questions, tag their responses and segment people into groups for follow up. This ties perfectly into our digital lead gen and the ability to instantly respond to each person who texts back was a game changer.”  

– Lauren Casper, Finance Director at Mike Testa for Senate

Here are three examples of real fundraising messages from the Mike Testa campaign and best practices you need for successful fundraising in 2022:

1) Q1 Fundraising 

Testa’s team is second to none when it comes to engaging messages. The texts they send are always compelling and conversational, similar to how you would text a friend or family member. This message style encourages participation and resonates well with supporters. A mistake many of those who are new to P2P texting make is writing messages in the same formal tone as an email or mail piece, which do not resonate well in a text. 

Mike Testa Q1 Fundraising with RumbleUp
A real conversation with a voter

This message example also included an MMS attachment which has been shown to increase engagement and response rates by 50%. There are several reasons why this works well:

  • You can include more information in an image than what a standard 320 character message can fit
  • You can provide vital context and imagery to the message that strengthens its ability to resonate with voters
  • You can include your official logo and build visual recognition 
  • You can often bypass spam issues that frequently arise with regular SMS messages

Their image hit all of these points. The clever use of the shape of New Jersey as a meter for his campaign’s fundraising goal provided his audience with a clear picture of how their donation will make a difference. Including Testa’s photo in the attachment also helped facilitate more face recognition, which is important even as the incumbent in his district. 

Testa’s team also understands a vital but often underused tactic to turn supporters into super-supporters. This tactic is so easy you probably use it everyday – treating the texting channel as a conversational tool. In other words, the team makes a point of responding to people who take the time to reply to their messages. 

The voter in this example responded directly to the question posed in the text, and after receiving a response from the team, they successfully donated. This person is now much more likely to continue donating in the future because the campaign’s engagement demonstrated that their time and effort are seen and appreciated! 

2) Fundraising Event Invitation

This message example is written just as well as the previous example but faced more challenges.

Mike Testa Fundraising Event Invitation with RumbleUp
A real conversation with a voter

The MMS attachment they included contained all the information about a breakfast event without requiring people to click an external link, which many are unwilling to do. While some people cannot afford the ticket price or to take time off of work, the campaign made sure to include all their supporters.

Even though this supporter could not make it to the event, they sent back some positive words of support for Testa. The response from the team acknowledging the supporter and encouraging them to come to the next event was greatly appreciated.

This extra care to respond to supporters, even if they could not complete the CTA intended with the message, increases the likelihood that they will continue supporting Testa and donate to his campaign in the future. 

3) Election Week Fundraising

This fundraising text was sent one week before the 2021 election and asked for specific small-dollar contributions. The clever connection of the amount of time before election day to the suggested contribution amount is a great way to get people’s attention.

Mike Testa Election Week Fundraising with RumbleUp
A real conversation with a voter

One technical strategy in this message (as well as the previous messages) is that the included links are shortened with our custom URL shortener. This is important because free link shorteners, such as bit.ly, often get messages caught in carrier spam filters. Our list of custom link shorteners is constantly rotated to prevent this from happening, and using shortened links instead of full links gives you more characters to use when writing messages. 

Testa’s team also utilized many behind-the-scenes strategies enabled by our platform’s unique tools and features to help them save time during the busy week leading up to election day. 

They took full advantage of our Tap-then-Send responses with corresponding tags because they anticipated common responses they would need to send, such as “Thank you!”. This allowed their team to send responses in just two clicks, and tag voters’ contact cards as they shared information about themselves in replies. 

The team can now filter by these tags for easy segmenting and responding, which they have utilized for years to make hyper-targeted lists for all kinds of use cases, including fundraising!

Summary of Best Practices for P2P Fundraising Messages 

  1. Write conversational messages to avoid formal language resembling an email. Conversational messages resonate better with people. 
    1. Including clear opt-out language is a key factor in improving the delivery rate of your message, and makes recipients feel that they are in control if they do not wish to be contacted. 
    2. Avoid excessive all-caps and exclamatory punctuation to avoid striking the wrong tone.
  2. Use MMS attachments!
  3. Shorten links to your fundraising page using our Custom URL Shortener to ensure your message does not go to spam. 
  4. Respond to replies from people, made easy with our Tap-then-Send Response tool, to turn supporters into super supporters.
  5. Tag voters for easy segmentation and identification.
  6. Devise a clever connection in the message to the suggested contribution amount to contribute to get people’s attention.

Bottom Line

With these examples and best practices in hand, you can be sure that your P2P fundraising messages will have the best chance possible for succeeding. Be sure to check out our other fundraising articles for even more inspiration.

Want to get started with P2P texting? Sign up with RumbleUp today at rumbleup.com. If you have more questions about RumbleUp please contact our sales team at (833) 530-4400 or sales@rumbleup.com to discuss how texting can best work for you.

Categories
Peer to Peer Texting Political

Why Enhanced Video Texting Easily won a 2021 CampaignTech Award

Read how the hottest trend in texting became video and why you should be using this product in 2022.

Our Enhanced Video Texting (EVT) was the most acclaimed texting product in 2021 for good reason.

On August 26th, 2021, Campaigns & Elections announced that we won the “Innovation in Texting” CampaignTech award for our Enhanced Video Texting Technology. Earlier last year, EVT won two Gold Pollie Awards for “Best Use of Peer-to-Peer Texting” and “Best Ad Technology Innovation.” 

Here is how our award-winning technology captured the attention of leading experts in the political industry.

Changes in the landscape created opportunities for EVT to shine

Changes in the landscape created opportunities for EVT to shine

During the 2020 cycle, Enhanced Video Texting was used by high-profile candidates to stand out from the competition by allowing them to send high-quality, made-for-TV campaign videos directly to voters’ phones. 

Clients using EVT noticed their advantage was especially apparent in the weeks leading up to the election. It became a reliable alternative to promote videos and connect one-on-one with voters after the political advertising freeze on big tech platforms.

The alarming number of cord-cutters in the US further added to the adoption of texting as a direct way to reach people with video content that had traditionally been reserved for TV. Studies found that in 2020, 1-in-5 households no longer had traditional TV services as ad-free streaming services continue to explode. This meant fewer people were seeing ads that campaigns paid good money to serve during traditional TV commercial slots, significantly reducing their effectiveness. 

The diminishing returns on these channels have not improved since then. The percentage of cord-cutters reached nearly 1-3 households in 2021, and more uncertainty revealed itself on big tech platforms with developments such as the Facebook vs Apple privacy war and Facebook’s worldwide server outage.  

Why you should be using EVT in 2022

Why you should be using EVT in 2022

It’s simple – no free video compression tool or competitor can compare to the visual or audio quality of Enhanced Video Texting with RumbleUp. Here are the highlights of what EVT can do:

  1. EVT allows you to send clear 30 second videos to all phone types and phone carriers.
  2. Videos are embedded directly in the text message, not linked.
  3. Custom Captions are added to make videos accessible to phones on silent mode.
  4. The majority of Americans prefer to watch a video than read about the same topic.
  5. You don’t need to have professionally produced content to send compelling videos that will capture your audience’s attention! Videos ranging from direct-to-camera asks filmed on your phone to TV quality can all be sent via EVT.

Campaigns in 2021 used Enhanced Video Texting for a wide variety of initiatives, including fundraising, advocacy, persuasion, and as an alternative to expensive TV ads. 

In 2022, these same campaigns will stay ahead of the game by sending attention-grabbing content directly to the audiences they want to reach.

Want to ride the video texting wave? 

Want to ride the video texting wave? 

Use Enhanced Video Texting in 2022! Our turnkey sign up allows you to sign up and start texting in less than 15 minutes, so what are you waiting for?

Sign up at rumbleup.com, text us at 833-530-4400, or reach out to our sales team at sales@rumbleup.com to talk about how texting can best work for you.