Categories
Peer to Peer Texting Fundraising Political Polling Public Safety

Email Link Tracking vs Individualized Text Link Tracking: Understanding Their Unique Differences

Text link tracking can drastically change how your campaign is spending its valuable time and money.

Have you ever been frustrated by the lack of clarity or complete inability to track conversions on the links you include in text messages? No matter what communication channel you use, being able to track exactly which supporters interact with links you send provides essential information about who is interested and what you should follow up with them about. 

Sifting through all the different link tracking options currently available on the market to find a transparent, useful option can be time-consuming. Whether you’re new to link tracking or currently using a service, it’s important to understand the different options available and choose the right one for each channel.

What is Email Link Tracking?

What is Email Link Tracking?

One way to track links you sent is by email link tracking. This is a popular method normally used when a company sends a link they want their consumers to interact with via email. For campaigns, these links usually send people to external websites with campaign information, fundraising, voting locations, and more. 

Unfortunately, the fatal flaw with email link tracking for audience insights is the channel itself. Email engagement rate is simply not as high as it used to be. 

The email inbox has also turned into a place of vexation for most people, with more emails than ever filtered and sorted before people even see them. The average person receives around 121 emails a day from campaigns and businesses across America, spamming their inbox and burying the relevant emails they need for work and life. Email platforms like Gmail have counteracted this with their promotional email folder in order to enhance the user’s experience. Even if people do get around to checking these promotional emails, they usually just skim them for important information, missing your valuable tracking link. 

Since the rate at which people check emails is lower than ever, a different channel is needed to send important links. The best way to ensure that your trackable links are being seen and clicked on is to send them directly to a person via text. 

What is Individualized Text Link Tracking?

What is Individualized Text Link Tracking?

Individualized Text Link Tracking is a feature built into our platform that allows you to see exactly which contacts have clicked through a link included in a text message. This technology provides the ability to identify specific contacts who have clicked a link that would likely never have been seen at all if sent over email. 

This link tracking feature is easy to use and takes no time to set up. It all starts with our platform’s Custom URL Shortener. 

Choose from a wide variety of different domain names available to choose from, including links specific to fundraising, surveys, polling, and more. Using a custom URL shortener will help your link look safe to click on and prevent carriers from flagging your messages as spam as they often do with free online shortener tools such as bit.ly. 

Why you should use RumbleUp Individualized Text Link Tracking 

Why you should use RumbleUp Individualized Text Link Tracking 

By using our Individualized Text Link Tracking, you exponentially increase the odds of your links being clicked on and are able to pinpoint the exact people who interacted with it. 

The stats say it all. According to MailChimp, the average open rate of political emails is 22.94% with only a 2.37% click-through rate. Since texting provides communication on the channel people respond to most often and care about the most, the open rates are much higher. Texts have an average total open rate of 95%, and an average response rate ranging from 10–20%, which is almost 10x higher engagement than email If you are going to be spending part of your budget on sending links with the goal of people interacting with them, the text is the proven way to go. 

Another reason our Individualized Text Link Tracking is the best option is that you can easily find and pull contacts who interact with your content. People who click a link shortened with our Custom URL Shortener will have a tag automatically added to them in the system. This allows you to easily filter and see all the contacts who have engaged with your link, which can help your campaign make valuable decisions on future outreach.  

Bottom Line 

If you are unsure about the performance of your links or aren’t getting the engagement you want, then you are missing out on valuable data that allows you to make smart outreach decisions. By using our Individualized Text Link Tracking tool, your message will get through while others get lost in the pile.

Take the first step today and sign up with RumbleUp at rumbleup.com to start texting out trackable links today! Not sure if RumbleUp is right for you? Contact our sales team at (833) 530-4400 or sales@rumbleup.com to discuss how texting can best work for you.

Categories
Peer to Peer Texting Political

AAPC Approved: 5 Exclusive Political Texting Strategies To Know

Take a look at the “5 Things to Know About Texting” session featured at the 2021 AAPC Digital Conference to learn how to succeed in the upcoming campaign registry season 

On July 29th, RumbleUp founder and CEO Thomas Peters hosted a session at the 2021 AAPC Digital Politics Conference, where he explained how political texting has become a widely used tool in the campaign space, but it’s no secret that many are still learning how to use it effectively. Also, with the campaign registry coming up, it is imperative to continue texting successfully this year, next year, and into the future. 

Want to know how you can do that? Simply follow these five political texting tips straight from the industry experts. 

1) Political Texting Delivery Rates

Delivery rates are always being brought up with peer-to-peer (P2P) texting, and for good reason. Ensuring your texts actually go through will not only save you from spending money on undelivered texts, but with the campaign registry coming, delivery rate matters more than ever for your political texting campaign. 

Your texting platform should be reliably delivering messages to good cell phone numbers to increase your credibility and save you money. Accidentally texting landlines and inoperable phones will impact your credibility score with the campaign registry. It’s not only important to have a good data set, it’s important to have good targeting. 

Good texting platforms will have the toolset to clean your data, help you with your targeting efforts, help you get your messages delivered, and provide transparent data when they are not. If your current vendor isn’t providing these tools, you should be asking questions.

Real Conversation Is Key for Effective Political Texting

2) Real Conversation Is Key for Effective Political Texting

Texting is a two way personal channel. When texting, you want to act just as you would treat knocking on someone’s door. Having a genuine two way conversation with future persuadables, volunteers, donors, and voters gives you opportunities to make solid connections and gain their support early on. 

When political texting and collecting data, it’s extremely important to use a platform that has tags allowing you to work the first party data into your CRM so you can follow up with people appropriately. 

Another great trend being observed is putting someone in charge of the political texting channel. No matter how big or small a campaign is, someone should own this channel and make sure it’s fully utilized. In this day and age, that person should be someone on the grassroots side or someone on the digital team that is very engaged in your texting program and very focused on ensuring genuine conversation is happening with supporters. 

3) Compile A Political Texting Opt-in Text List

You have a golden opportunity right now while peer-to-peer texting is still running in a relatively safe grey area to start creating an opt-in texting funnel. If you are not opt-in texting, you need to be. To help you with this, we created a separate platform called Switchboard which is exclusively for opt-in texting. 

Switchboard has an integration with RumbleUp so that when you’ve identified someone who is engaged with you while P2P texting, you can invite that person to join you on Switchboard using pre-scripted legal approved language. 

Send Videos During Political Texting

4) Send Videos During Political Texting

The future is video. Time has shown every digital channel that when text and video go head to head, video wins hands down. In the 2020 cycle, we rolled out Enhanced Video Texting and it quickly became our most useful product. It allows you to send high quality, made-for-TV videos with clear audio and closed captions to any device. Being able to use this tool gives you the opportunity to have an immersive storytelling experience that only video can do. 

With other services, texts with videos get sent that don’t include captions and have audio that only works on a particular phone network. This all means that 30%-60% of your audio files will not work when people receive them. These videos tend to have terrible video quality as well. This backfires because instead of delivering a great experience, you’re sending a horrible one. So, if you’re going to spend the extra money on political texting videos, you want to make sure they are of excellent quality to make it worth your while. 

Video texting also has better delivery than plain SMS text messages, and it has a more favorable response from peer-to-peer audiences. It’s something that’s interesting and doesn’t require them to click through a link, so it creates the engagement that people are looking for. If you couple these with a compelling message or a question you’ll really be able to set the stage for compelling conversations to happen. 

5) Track Political Texting Links

Being able to track the links you send is a vital part of your engagement data collection. Having access to this at an individual level is so helpful because you can know exactly which people clicked your link inside a message, no matter how big the audience is that you sent it to. Even if the contact didn’t make a donation, sign up, or reply to your message you can now know who to follow up with.

This tool can also be used to optimize political texting copy and responses. You can compare data to see which messages resonate more with your audience and get better click throughs so that you can curate your content based on these results to get higher completions and engagement in the future. 

Track Political Texting Links

Bottom Line

Political texting is the gateway to success. Being able to harness the power of the best digital communication tools and have one on one conversations with supporters will make you stand out from the crowd.

Interested in getting started with P2P texting for political outreach? Sign up at rumbleup.com, text us at 833-530-4400, or reach out to our sales team at sales@rumbleup.com to talk about how texting can best work for you.

Also, text “AAPC” to 833-245-2534 with any questions you have and you will receive a special offer!