Categories
Peer to Peer Texting Political Polling

Exceptional Virtual Voter Engagement With Powerful P2P Texting In 2020

When COVID-19 halted traditional campaigning, one congressional candidate increased voter engagement using peer-to-peer (P2P) texting, achieving victory against the incumbent on election day.

Increasing Voter Engagement With P2P Texting

The odds were stacked against this congressional candidate at the beginning of her political campaign. Not only was she running against an incumbent for a hotly contested Congressional seat, her team suddenly needed to adapt to a contactless campaign.

To give her the edge to win, their team turned to us to help. We helped them increase voter engagement in a way that stood out and made a lasting impact by using every tool our platform provides. As a result, they were able to use virtual outreach throughout the initial phases of COVID to keep up their voter engagement.

Increasing Voter Engagement With P2P
Real Conversation With a Voter

In the beginning, the team started their texting program by focusing on distributing public health information regarding COVID relief. This was a perfect way to introduce the candidate to the community. – It demonstrated not only that her first priority was protecting voters’ health, but also that she was forward-thinking in how to communicate by choosing to text them this information. Her team was sending out texts asking people if they had everything they needed to be safe and included links to resources that might be of use to them.

After establishing the candidate’s name, ID, and positioning her as a reliable resource for COVID relief to the community, the team began texting out persuasion messages. The district this candidate was in had unique demographics where a significant portion of the population spoke Vietnamese as their first language. To accommodate this, the campaign split up their audiences based on language preference and fully utilized our platform’s ability to send text messages with Unicode characters to send texts in Vietnamese to those who spoke it. Going to these lengths for genuine voter contact showed that she desired to listen to everyone she would be representing.

How Voter Engagement Was Improved
Real Conversation With a Voter

How Voter Engagement Was Improved

A key element of their multilingual texting program that made them stand out was the team’s commitment to responding. While this is typically overlooked, we have seen firsthand that it can mean the difference between winning and losing. Our client’s ability to easily manage responses was made possible by two unique platform enhancements we provided to them. 

The first one, Tap-Then-Send, allowed the team to load custom pre-written responses to cut down on the time volunteers spent writing each response to replies. The second enhancement, Rapid Respond mode, reformatted volunteers’ screens to sequentially show unreplied messages in a flow that let them manage responses up to 50% faster.

These unique features allowed the campaign to scale up their team’s ability to respond to voters, which resulted in higher quality conversations and increased engagement. One of the best examples of this was their volunteer recruitment messages. Rapid Respond mode allowed the campaign to respond back to people right away, which is vital in order to keep the conversation going. Campaigns often lose the recipient’s attention by taking too long to respond, but our client had the tools to prevent this. This is why they were able to schedule interviews and successfully recruit volunteers through texting. Without this feature, they would have lost potential volunteers, making a big difference in their campaign. 

Another way we helped them was by including multimedia attachments to their texts to increase their response rates even further. With our system, we had them texting up to the final hour with targeted GOTV texts.

P2P Voter Engagement Results
Real Conversation With a Voter

Voter Engagement with P2P Texting Produced Results

In the end, our client won by a margin of 2.2% — only 8,376 votes made the difference! We are proud to have enabled our client to get the absolute most out of what can be accomplished through P2P text messaging by having meaningful voter engagement that moved the needle.

Interested in getting started with P2P texting? Sign up at rumbleup.com, text us at 833-530-4400, or reach out to our sales team at sales@rumbleup.com to talk about how texting can best work for you! 

Categories
Peer to Peer Texting Political Polling

3 New Features From Rumbleup That Are Ready to Change the Game

New features have been added to the platform to help you send your message far and wide, ready to start using them?

Peer-to-peer texting remains at the forefront of campaign technology, with tools and strategies constantly being developed to help campaigns continue to achieve more effective and personalized digital outreach.

In this ever-changing environment where staying one step ahead of the competition can mean the difference between victory or defeat on election day, it is important to understand what new tools and strategies are available to you and how they can help your unique use case. Keep reading to see how our new features can improve your text messaging.

New Features - Switchboard Integration

1) Switchboard Integration

The moment we have all been waiting for is here, Switchboard is fully integrated into Rumbleup! This new integration allows you to use the reach of RumbleUp peer-to-peer texting to ask contacts for their opt-in to receive texts from your Switchboard account.

This integration with Switchboard will allow for targeted outreach like never before. It will help you identify your most active, loyal supporters and enable you to personally connect with them in a more efficient and affordable way.

So how does it work? It’s simple — just send a message through RumbleUp asking contacts to reply with the appropriate keyword, and they will be automatically added into your Switchboard account to the group you select. To get started, go to the Tools tab in your portal, then press Integrations under the Tools subsection.

New Features - In-Portal Call Tracking Setup and Reporting

2) In-Portal Call Tracking Setup and Reporting

Being able to track data from phone calls your campaign has with voters can give you important insights into your audience. This new Call Tracking tool allows you to create patch-through phone numbers directly in your portal to include in your text messages for calls to action.

When contacts call this number, you will have the ability to see how many calls were made and how much time was spent on the phone. This way you can monitor the effectiveness of your campaign with hard data instead of having contacts call the end recipient directly.

There are many ways you can use Call Tracking to achieve your goals. You can direct voters to call their local representatives to urge them to vote for/against an initiative or to ask any questions they may have. If you are a smaller candidate and would like to hear the concerns of voters personally, you now have the tool to do so easily. No matter the use case, you will have access to the data needed to gauge the effectiveness of any CTA that will help you make future outreach decisions.

Interested in using in-portal Call Tracking to upgrade your outreach? Simply navigate to the Tools subsection of the Tools tab in your portal to get started today.

New Features - Phone Number Scanning

3) Phone Number Scanning

Data entry and upload errors are common, especially when long strings of numbers are involved. This is especially common with phone numbers not separated by hyphens or parentheses, where it can be hard to tell if extra numbers were input by accident.

This new Phone Number Scanning feature only allows phone numbers with 10 digits or less to be successfully uploaded to the portal. This will prevent texts from being sent to invalid numbers, saving you money as well as time investigating potential problems with your contact data manually.

Time to Start Texting!

Now that you understand what the new features are and how to use them, it’s time to get texting. If you have not already started to use peer-to-peer texting to connect with your audience, create an account at rumbleup.com, contact our sales team at sales@rumbleup.com, or text us at 833–530–4400!

Categories
Peer to Peer Texting Political

Why Multilingual Texting with Unicode Characters Won a CampaignTech Award in 2021

Texting with foreign language Unicode characters at scale helped a congressional campaign bridge the language gap in her district, resulting in a victory against the incumbent.

On Tuesday August 24th, Campaigns & Elections announced that RumbleUp won in two categories for the 2021 CampaignTech Awards! Our entry “Targeted & Personalized Multilingual Texting” won best Innovation in Digital Campaigning due to the impact multilingual texting had on our client’s campaign. Here’s how:

Our client’s team knew taking on an incumbent during a pandemic would be a monumental task. Not only was she faced with this immense task, but the district she was running in also had a unique diversity in languages spoken. In order to win out over her opponent, they needed a solution that allowed them to connect with voters in a personal way that was also contactless and flexible to be accommodating to their multilingual community.

Why Accommodation for Unicode Characters with Peer-to-Peer Texting Was the Solution

The campaign’s language needs were particularly challenging because they needed to send messages in Korean, Mandarin, and English. These languages are more difficult to accommodate because all three use their own unique characters which don’t exist in the traditional English alphabet. Sending text messages in other Latin languages such as Spanish would have been much simpler because most of the characters are the same as English.

Why Accommodation for Unicode Characters with Peer-to-Peer Texting Was the Solution
Real conversation with a voter

Twilio.com explains that the standard SMS Global System for Mobile Communications-7 character set (GSM-7 for short) does not contain the resources for people to text with special symbols or in non-Latin-based languages. The solution to this issue is sending texts using Unicode characters, which allows people to send messages in languages such as Korean and Mandarin that GSM-7 does not accommodate. Our platform was built with the functionality to send messages using Unicode characters in order to meet the demand for sending diverse messages in all the various languages present in the U.S.

Using our peer-to-peer (P2P) texting technology that seamlessly accommodates Unicode characters, the campaign was able to divide their universe based on demographics such as language preference, past actions taken, and age range to incorporate multilingual texting. Using our custom tagging feature, they were able to automatically label contacts simply by setting preferred demographic parameters. This allowed them to send Unicode texts that were both relevant and written in the language the recipient knew best, ensuring that their messages were understood loud and clear for their multilingual district.

How Unicode Characters Were Used In This Campaign’s Texting Program

Since the campaign was able to ensure the legibility of their text messages, they were able to text out instructions for how to request and send in absentee ballots in Korean and Mandarin. The COVID landscape meant absentee ballots were absolutely crucial to the campaign, and without a way to target their audience segments using language preferences, those votes may very well have been lost.

How Unicode Characters Were Used In This Campaign’s Texting Program
Real conversation with a voter

Another way we equipped the team was with the functionality to embed pictures, videos, and graphics along with their language-optimized text messages. Our data has shown that including an image with a text increases response rates by up to 50%. By being able to utilize this function, our client was able to engage in more texting conversations than would have likely happened otherwise.

To boost the campaign’s ability to engage with voters, we provided them with the ability to create custom preloaded replies in Korean, Mandarin, and English. The responses were set up to match the language of the original text sent and allowed volunteers to quickly send a full written out reply with a single tap. This saved time which was absolutely essential in order to successfully engage a voter via text because campaigns need to reply while they still have the recipient’s attention on the message.

Unicode Characters Save the Day

If it were not for our platform’s accommodation for Unicode characters, thousands of people who lacked native English speaking skills would have been either left out of the loop entirely or been contacted with a message they might not understand. Overcoming the language barrier helps more people exercise their right to vote. As it happened, our candidate only won by slightly more than 4,000 votes, proving the need to chase every vote.

Unicode Characters Save the Day
Real replies from voters

To start using RumbleUp to send your important messages, sign up and start texting today at rumbleup.com or contact our sales team to talk about how texting can best work for you: email- sales@rumbleup.com or text us at 833–530–4400!

The outstanding work by the Young Kim Campaign also won the AAPC’s Republican “Campaign of the Year”!