Categories
Peer to Peer Texting Political

Blocked on Facebook, TV and YouTube? Texting is a Powerful Advertising Alternative!

Don’t get left out in the cold with this new ad freeze. 🥶 Get ahead by texting voters as an advertising alternative.

The unprecedented move by Facebook and other social media giants to restrict any new political or issue ads in the final week before the election has resulted in a mad scramble to buy up all available ad space ahead of the cutoff.

Why Use Texting As An Advertising Alternative?

Why Use Texting As An Advertising Alternative?

Don’t expect this ad freeze to thaw out once the election is over though. Facebook has made the decision to ban all political ads on their platform through an undetermined date after November 3rd in what Zuckerberg describes as an effort to “fight misinformation,” citing fears of “an increased risk of civil unrest across the country” surrounding the election results. Google and YouTube have followed Facebook’s lead and will also enforce similar ad bans, at least through the duration of votes being cast and counted.

Reports of incorrectly blocked ads on Facebook’s Business Suite have poured in from political advertisers, unions, activist groups, and campaigns of all sizes since these restrictions went into effect Tuesday, November 27th, showcasing the immediate widespread harm these new rules are inflicting.

Campaigns across the country are now all turning their attention to alternative advertising methods to get their last-minute appeals out to voters. TV ads may seem like a tempting first choice, but the cost of a slot is prohibitively expensive and even if a campaign has the budget for it, at this point all of the time slots with high enough viewership to justify the cost have been bought up.

With TV ad space at full capacity and the social media platforms crushing new limitations in full effect, some campaigns may be thinking about throwing in the towel.

For those who will win this cycle however, their efforts have already turned to an advertising alternative unaffected by any of these limits: RumbleUp P2P Texting.

The Advertising Alternative That Works

The Advertising Alternative That Works

The new scarcity of digital real estate is putting advertising alternatives like P2P texting in higher demand. As Tonya Riley from the Washington Post reports;

“The Facebook ad restrictions make alternative outreach, such as text messages and emails, even more important in the final stretch.”

RumbleUp’s platform is built to handle times of high volume traffic like this and proved it back in 2018 when almost every other P2P platform crashed in the last 72 hours leading up to the midterm elections. We know that others are already experiencing high rates of blocked messages from carrier crackdowns, and it will only continue to get worse as the election ticks closer.

Luckily, we are well prepared to navigate these obstacles and successfully deliver our client’s messages all the way through election day.

Along with our proven track record of providing the highest delivery rate in the industry, we also have a strong dedication to equipping our clients with the latest best practices and insider advice to help them outperform their opponents. For those looking to switch from the freshly frozen ad platforms and start texting as an advertising alternative instead, these resources make it easy for even complete beginners to quickly get started.

With our platform’s ability to support 320 character messages and Enhanced MMS capabilities, your campaign can send texts with high quality, made-for-TV videos straight to your supporters’ phones. With a few clicks you can take that 30 second video or any other vital last minute message and send it directly to any target audience.

Texting is significantly cheaper than a TV slot, and you can be absolutely sure your message was seen by the exact people you want to reach. No more shooting in the dark and hoping for the best with limited audience demographics pre-set by big tech.

Texting is significantly cheaper than a TV slot, and you can be absolutely sure your message was seen by the exact people you want to reach. No more shooting in the dark and hoping for the best with limited audience demographics pre-set by big tech.

Bottom line:

Don’t get left in the cold. Getting started with RumbleUp is fast and easy with our turnkey setup allowing you to make an account and start texting in under 15 minutes. With full service, self service, and hybrid options available for anyone, our advertising alternative solution will fit your campaign’s unique needs.

Even more good news: we have lowered our minimum audience size for outsource orders down to 25,000 contacts.

For more detailed information about how easy it is to get started check out our most recent blog post, “It’s Not Too Late to Win with P2P Texting” or contact our sales team at (833) 530-4400 or sales@rumbleup.com to discuss how texting can best work for you.p.com

Categories
Peer to Peer Texting Political

It’s Not Too Late to Win with P2P Texting

Election 2020 isn’t over ‘til it’s over!

With national early vote day October 24th having come and gone and election day almost 1 week away, Get-Out-The-Vote is in full swing around the country.

Despite the historic push for mail-in votes, a recent poll by PBS News Hour shows that the majority of voters will still be voting at an early voting location or in-person on election day.

This means it will be absolutely pivotal that your campaign utilizes every channel available to mobilize supporters and get them out to the polls.

Almost all campaigns are familiar with using traditional remote outreach channels such as phone calls, emails, direct mail, and television ads to get the word out and supplement canceled in-person events like rallies and door-to-door canvassing. While these tried and true methods are an essential part of any well-rounded outreach strategy, if those are the only channels you use to try and reach voters, your message will be buried in the noise.

These methods alone have an average visibility rate of only 25% and are no longer enough to be noticed by people. In order to directly reach voters in this current campaign environment, you need to be using peer-to-peer texting.

Unlike those traditional methods, peer-to-peer (P2P) texting has unmatched visibility of 95% and the ability to have one-on-one conversations with supporters. These two-way conversations are much more effective than traditional one-way channels, as studies have shown that GOTV texting can raise voter turnout by 4–10%.

With so many voters still planning to vote in person, it’s not too late to utilize the simple outreach tool for GOTV that could end up making a pivotal difference in your race; RumbleUp P2P texting. Here’s how easy it is to start :

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Step 1. Create an account

Our platform is known for speed and ease of use, and we made our onboarding process reflect that. Our turn-key signup means that you can create an account, including loading audience and volunteer data, and start texting in under 15 minutes!

Campaigns of all sizes can confidently speed through the onboarding steps knowing there are different options available depending on the unique needs of the campaign. We provide self-service setup, full-service setup, and hybrid setup options available to anyone.

The Rapid Training Center is a resource available for teams to quickly learn how to efficiently use our platform, including how to send your first text, add new contacts, invite texters, outsource your sending, and more. We provide both step-by-step written instructions and an interactive direct-and-click guide to accommodate different learning styles.

Step 2. Upload your list or request data through the portal

Uploading your list of contacts and volunteers is simple. All you need is an Excel or CSV file of the audience data you wish to use, which should include at least first names, last names, and a viable cell phone number for each contact. Your data can then easily be imported after naming your data and choosing whether to create a new audience segment or add the contacts to an existing segment.

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If you do not have any audience data or if you are worried that the data you have may be outdated (filled with landlines, based on old targeting specifications, etc.) you can request data directly through the portal for any demographics you wish to text. We have worked hard to provide our clients with exclusive data integrations to make the entire process as seamless as possible.

The L2 database integration offers comprehensive national records for voters and their contact information with an extensive Voter Data Filter, including hundreds of behavioral attribute fields, demographic fields, and predictive information for excellent audience targeting.

The GOP Voter File integration gives approved republican campaigns access to the continually updated voter information. Audiences can be refreshed regularly to reflect the latest voter tags for up-to-date information on critical data points such as mail-in or absentee ballot status, early voter propensity, and more.

Step 3. Send a personalized message

Sending a text that is personal and written to sound as human as possible is guaranteed to achieve higher engagement rates. A text can be personalized by including the name of the candidate, sending an MMS attachment including an image of the candidate, and including dynamic fields to pull in any custom data fields you included when uploading the audience.

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Since our platform allows for 320 character messages, adding a candidate’s name still leaves plenty of room for a full-fleshed out message. Attention to detail can make all the difference when two-way engagement is vital, especially for messages aimed at fundraising or polls.

MMS attachments featuring a picture or video of the candidate along with the inclusion of their name in the message can increase response rates by 50% on average, and our platform offers both Enhanced MMS capabilities and MMS attachments up to 500KBIf the image or video is taken from a major news network/website, it increases the legitimacy of the message to the receiver and encourages engagement with links.

Uploading custom data sets allows volunteers to pull specific information tied to your audience data quickly and easily using dynamic fields in order to get supporters their relevant voting information. Helpful information to include is: the nearest polling location + their COVID safety requirements, the nearest mail-in ballot drop location, voting days and times for counties, ballot initiatives for counties, and more.

Step 4. Tag supporters and talk back and forth with them to make them super-supporters

Our flexible custom tagging feature is available for all clients to utilize and is the best way to keep track of information you gather on voters who respond to your messages. Only focusing on the outbound messages sent without considering responses is a mistake some campaigns make which costs them the power of using conversations to generate fervent support.

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Tagging is easy for campaigns to set up and easy for volunteers to apply to responses. They provide clients with the ability to keep track of responses (to make sure no one is left unresponded to), organize the types of responses received, and aid volunteers with follow up messages.

This screenshot showing a real conversation between our client’s campaign and a supporter is just one example of their successful use of tagging to engage in back and forth conversation. The campaign team tagged this supporter as needing follow up information which they provided using dynamic fields to send the supporter relevant information on early voting. Then, they tagged this supporter as a positive responder and an in-person voter to continue sending more GOTV messages.

Tags also act as filters that can be utilized to create new audiences for future targeted messages such as positive/supporter, donor, in-person voter, etc. They can also be used to make sure that individuals are removed from your contacts, such as people who respond negatively but don’t use an opt-out phrase.

Step 5. Text the RIGHT PEOPLE on election day

If you text people before election day and use the tagging feature to mark people who confirmed their support, then you will know exactly who to text a reminder to get out and vote. As you send GOTV messages, you will learn about your audiences through the responses they send. Make sure you apply tags accordingly!

Many people have already voted by mail or participated in early voting and will tell you if they did so in response to GOTV texts you send them. When someone shares information like this, tag them to indicate that the campaign no longer needs to chase their vote. Continuing to text people who tell you they have already voted is not only a waste of time and money, but can often start to annoy voters.

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Voter 1 did not receive the second text that Voter 2 received because the campaign applied a tag.

These screenshots showing two real conversations between one of our client’s and two different supporters show how their team used the tagging feature to make sure they stopped texting people who responded they had already voted.

Bottom line:

You need to be getting out the vote with P2P texting and RumbleUp makes it fast and easy to do so. With so many people waiting until election day to go vote, there is no excuse not to get your P2P GOTV campaign started today.

Visit us at rumbleup.com to learn more, or contact our team at sales@rumbleup.com to see what our platform can do for your campaign.

Categories
Peer to Peer Texting Fundraising Political

How to Turn Replies into Fundraising Gold

As the countdown ticks closer to November 3rd, there have never been more voters engaged in the election process. The upcoming elections are on everyone’s mind as the entire country buzzes around watching debates, submitting mail-in ballots, standing in line at the polls, and getting involved with campaigns by volunteering or donating.

Although many people have cut back their spending due to COVID-related financial strain, nearly 20% of Americans are still planning to donate to a 2020 presidential candidate according to a CNBC and Acorns Invest in You Spending Survey.

While the survey cautions that the actual number of individuals who follow through in donating will likely be half of that, at RumbleUp we are seeing firsthand how profitable a text message can be as our clients are successfully collecting generous donations from their energized base.

One notably successful fundraising story comes from our client, congressional candidate Joe Collins, who is taking on incumbent Maxine Waters for California’s 43rd District.

By the end of June, Collins’ campaign had raised over three million dollars, with over 75% coming from small individual contributions of less than $200. They were able to reach these small-dollar donors by texting them directly, which they were able to do at scale through our platform. A well-written message sent to a modeled audience is a sure-fire path to success, and that is exactly what the Collins campaign did.

In this screenshot showing a real conversation between Collins’ campaign and a supporter, you can see how his team followed the best practice of replying to people who responded to their initial message. This practice has been proven to help achieve higher engagement and retention.

RumbleUp recently introduced a new feature that enables in-browser notifications to appear whenever a new reply comes in. Faster responses correlate with higher ROI and more conversions per text.

Real conversation with a voter

Here are some more best practices Collins’ campaign followed that contributed to their success:

  • Adding call-to-action aids in their message by providing suggestions for the dollar amount to donate. This makes it easier for recipients to make the decision to donate by eliminating some of the guessing around how much they should give.
  • Including a deadline which adds urgency
  • Using a custom shortened link (created in the portal) directing supporters to a donation page. Using custom links instead of free or public link shorteners like bit.ly helps prevent phone carriers from marking messages as spam.
  • Having the message come from the candidate themself is an excellent way to humanize them and boost name recognition.
  • Including an MMS attachment featuring the candidate and his opponent on a major news network. Sending images along with the text has been proven to increase response rates by 50% on average and improve click-through rates.

While all of these best practices played a role in the above-average performance of their program, the key to their success came down to one basic element. The Collin’s team did something that a surprising number of campaigns fail to do by utilizing the main feature of P2P texting: back-and-forth communication.

What separates P2P from blast-messaging services is the ability to have one-to-one, personalized conversations with voters. When a voter responded to a message from the campaign, whether they offered money or just wishes of good luck, Collins’ team sent a message back thanking them for the support! This simple act of responding is often overlooked as many campaigns only focus on the outbound messages they send without paying much mind to the responses they get back.

Collins’ team sent out a variety of different fundraising messages in conjunction with several other engagement messages. Fundraising campaigns don’t have to be small. We’ve seen successful fundraising messages sent to hundreds of thousands and millions of people while still achieving an average open rate of 95%.

The Collins campaign chose to raise money via P2P texting because traditional fundraising methods alone just don’t cut it anymore. Several reasons for this include:

P2P texting provides communication on the channel where people respond the most often and care about the most: over 90% of texts are read within the first 3 minutes with an average total open rate of 95%. This means that even if voters do not respond right away, you can rest assured that your message was at least seen and read. The response rate of texting also significantly outperforms traditional channels with the industry average ranging from 10–20%, which is almost 10x higher engagement than email and 20x higher engagement than direct mail.

Is your campaign following best practices?

Many campaigns use P2P texting primarily to send outbound messages and miss out on the power of responding. Taking the time to treat texting conversations the same way you would a face-to-face conversation with a constituent is the key to making a lasting positive impact with your audience.

Tagging feature in the RumbleUp portal

The best way to fully capitalize on the information people share through their responses is by utilizing RumbleUp’s customizable tagging feature. By simply establishing a few categories you would like to keep track of, volunteers can quickly tap to select any that apply to a person they are texting with so that you can filter to pull targeted lists later on. This feature can be helpful in growing your contacts list, identifying new supporters, and creating new audiences by segmenting people into different groups.

Collins’ team utilized our flexible tagging feature to identify positive responses from previous outreach messages and segment those contacts into a list of prospective donors. Tagging the voters who replied also allowed the campaigns’ texting agents to easily revisit specific message chains that needed follow-up so no one was ever left unresponded to.

This smart use of tagging demonstrates two other important best practices, which are avoiding cold messaging when sending fundraising texts and responding to those who respond.

Establishing who you are in messages before asking a voter for their time and money can significantly increase their willingness to give it to you if it is not the first time they have ever heard from you. This can be done by sending out more than just fundraising messages — sending messages to introduce yourself, recognizing a national holiday or a supporter’s birthday, providing helpful local voting information and other great GOTV messages are all great options to start with.

Similarly, campaigns that leave positive respondents hanging miss out on a perfect opportunity to turn supporters into super-supporters, and guarantee the campaign can count on them the next time they reach out.

In Conclusion

P2P texting can be an incredibly effective tool for fundraising, and RumbleUp makes it easy to do. As seen with the Collins campaign, pairing a well-written message with a targeted audience and consistently responding to people is a recipe for success. Their team took full advantage of the feature set our platform offers and it served them well.

Achieving genuine communication with voters and supporters at scale to help you complete your campaign’s fundraising goals is still possible amidst the unique challenges brought about by COVID-19.

Please reach out to our sales team at sales@rumbleup.com if you want to learn more or sign up and start texting in less than 15 minutes at RumbleUp.com.

Categories
Political Peer to Peer Texting

Why Most Peer-to-Peer Texting Companies Crashed for Over a Day… 72 Hours Before the Midterm Elections

Though some peer-to-peer companies don’t want to talk about it, the final 72 hour texting sprint before the Midterm elections was interrupted spectacularly.

Here’s an inside explainer from one of the companies that didn’t #FailWhale. 😇

2018 was the year of the political text message.

A record number of peer-to-peer texts were sent by Democrat and Republican volunteers leading up to this year’s midterm elections.

You probably know what we’re talking about and received some text messages that looked similar to the ones below.

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If you were one of the thousands of volunteers sending peer-to-peer texts in the final days before the midterm elections, you may recall a sudden service outage that left the majority of P2P companies with drastically reduced service.

The crash came about because there was a dramatic spike in the amount of peer-to-peer texts being sent persuading or reminding people to vote by hundreds of clients. From several million texts a day, up to as many as a hundred million texts a day during the final three days!

This massive spike in traffic overwhelmed the provider, causing a near total collapse of the Multimedia Messaging Service (MMS) network, and a severe reduction in options for sending regular (Short Message Service) SMS text messages as well.

In practice this meant all the P2P companies who relied on this provider could send hardly any MMS messages (texts with a multimedia attachment like an image, GIF or video) and had to cut down the allowable character count their clients could use in standard SMS text messages — and even worse, no more emojis! 😢

Past is Prologue

Our RumbleUp team knew months before this crash that the massive spike in anticipated traffic had the potential to test the capacity limits of the downstream delivery provider we (and most other P2P companies) depend on to deliver the messages our clients send one-by-one.

A month prior to the election, we experienced firsthand what it is like to have your downstream provider crash.

One day, while in the process of delivering over 440,000 MMS messages for a client who was sending around a video, our outbound capacity unexpectedly got cut by our service provider.

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The message our client was sending when our provider drastically limited our delivery capacity

It became clear that we would not be able to get all of the messages out in time if we continued to deliver through them.

With only a few hours left before the cut-off time to deliver messages (our client didn’t want people receiving texts later than 9pm local time), our developers wasted no time diving in and searching for a solution.

At this point, we already had the ability to deliver messages via multiple providers. From the beginning, our developers never wanted to have a single point of failure in our system.

The preferred method however, of the most popular service providers, requires companies like ours to choose one and only one provider. The benefit is that the provider in turn handles many complicated technical tasks for you (saving your development team time and hassle). But because you’re basically locked-in to using them, if they go down, you go down with them.

Many other P2P companies took this easier road, but our developers made sure our system could support multiple providers and instead created a provider-agnostic system.

More work for us, but more flexibility in return.

This allowed us to find a fix that enabled us to switch providers mid-send and finish delivering the texts with a different provider than the one we started with.

Best of all, our clients’ agents (the term we use for volunteers sending the texts) barely noticed a hiccup!

After coming out of this fire drill unscathed and with a new set of tools to use for situations like this, when we received the notice from our provider days before the general election, switching to another provider was as simple as flipping a switch.

So What Happened to Everyone Else?

When a P2P text is sent, it is delivered the same way any other text message is routed. It goes from the sender to the provider, then from the provider to the individual phone carriers (AT&T, Verizon, etc.), and then finally from the phone carrier to the recipient.

There are only a small handful of providers that support the entire phone carrier network.

Three days before the midterms, the most popular provider used by P2P companies crashed due to the massive amount of texts being sent reminding people to vote.

The provider simply could not pass on the amount of messages being delivered to it.

This caused a slowdown for all P2P companies who relied on this provider to deliver their messages. They could barely send any MMS messages, and their bandwidth to send SMS messages was significantly hampered as well.

Throughout all of this, here at RumbleUp we remained fully operational with zero downtime or reduced service capacity for either MMS or SMS messages.

All P2P companies who relied on the crashed provider dropped any client that had to send 10,000 MMS messages or more down to 72 messages per hour and the provider asked P2P companies to have their clients reduce their SMS messages down to 160 characters (all this time RumbleUp continued to deliver at optimal speed and double the length — 320 characters).

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Imagine spending weeks or months crafting and optimizing your 320 character get-out-the-vote message and then being told three days before the election that you need to cut it in half so it could go out at all. Or spending thousands of dollars or more creating mobile-optimized video content to use as a persuasion or motivation piece to attach to your text message and having to scrap it completely.

This happened to dozens of campaigns and groups that went with other peer-to-peer texting companies.

Meanwhile, the average volunteer on our RumbleUp system could send 2,500 messages per hour and most campaigns employ dozens of volunteers. Our clients could also keep their messages up to 320 characters without having to worry about congesting the network, and include a multimedia attachment.

The provider eventually sent out a notification when things were back to normal, but it was over 25 hours of significant downtime and even after the network recovered they still advised people not to send MMS messages.

If people relying on the crashed provider had been constantly sending during that time, they would have only been able to deliver about 1,500 MMS messages total — a minuscule amount for any campaign larger than a small local race.

In the same timeframe, our clients could deliver hundreds of thousands of MMS messages without breaking a sweat.

What Made the Difference?

Unlike other P2P companies, our system is built to be provider agnostic, so we are never reliant on just one provider to deliver our messages. This proved to be a wise choice. To our knowledge, we were one of the few (if not the only) P2P company that was able to continue delivering our messages without a hitch, throughout the entire election cycle.

The final 72 hours before the election is the most crucial time to be having conversations with potential voters and is certainly not the time you want your system to break down. We are proud to have been able to continue sending texts during this outage and plan to continue offering the highest level of dependability and reliability to our clients.

There are dozens of ways to continue engaging your supporters via text and reaching out to new ones:

Fundraising, Constituent Contact, Event Attendance, Polling/Surveys, Lobbying, & so much more!

Our team is ready to help you create the perfect P2P plan to complement your already existing outreach programs. Send us an email at sales@rumbleup.com and let’s talk about how to amplify your reach!

Categories
Peer to Peer Texting Political

GOTV Texting FAQ: Your Roadmap to Winning with P2P Texting

Now is the time to be texting out the vote. Your get out the vote program is not complete without peer-to-peer (P2P) texting. RumbleUp has all of your texting needs covered and creating an account takes 15min or less. We’re helping almost 1,000 campaigns of every size coast-to-coast. Let’s go!

Here are the top questions campaigns ask us before signing up:

#1. What is the message character limit?

Your messages can be up to 320 characters long including an opt-out phrase.

#2. Can I send multimedia attachments (MMS)?

Yes! You can attach pictures, videos or GIFs to your texts up to 500KB in addition to your 320 character message.

We also offer an Enhanced MMS service where our team will compress any 30 second video into a high-quality attachment optimized for your text message that includes audio that works on all major phone carriers and custom captions for folks who have their phone on silent.

#3. Does RumbleUp work on desktops, laptops, tablets and smartphones?

Yes. RumbleUp is optimized for any screen via a mobile browser.

#4. How long do I need to sign up for? Is it a long term contract?

There are no minimum contract lengths. You are free to sign up and cancel your account at any time. Canceling your account is as easy as clicking a button in the portal.

#5. Is the sign up process fast and easy?

Yes. You can create an account and get started in less than 15min by visiting our website and clicking the ‘Sign Up’ button in the upper righthand corner. Click here to go there now!

If you have further questions before signing up, fill out the contact form on the homepage or email sales@rumbleup.com and one of our team members will get back to you as soon as possible.

#6. How can I pay and how am I charged?

Our platform is pay-as-you-go where you add money to your account and it is withdrawn to cover the cost of outgoing messages as they are sent. You can either add a credit card to your account and load money at any time, or you can request invoices and our team will credit the funds to your account once the invoices are paid via CC, ACH or wire transfer. You are only charged for outgoing messages, all incoming replies are free.

#7. What if I don’t have a list of cell phones for my area?

No problem. We have in-portal integrations with both L2, the leading provider of high quality cell phones and voter information, and the GOP voter file (if you are a Republican candidate or state party) which make it extremely simple for you to submit requests for audience demographics and have those lists of numbers automatically appear in the portal for you to use.

#8. Can I use my own cell phone list?

Absolutely. You can upload any list of numbers you already have and either add them to an existing audience segment, or keep them separate as their own list. We have a built-in list cleaning tool you can use to scrub your uploaded contacts for landlines so you don’t waste time/money texting numbers that cannot receive messages.

#9. How fast is it to text with RumbleUp?

A single volunteer can send 8,000 outbound texts per hour on average. Alternatively, if they are sending and replying to people simultaneously using our Rapid Response feature, they can send ~500 outbound texts per hour on average.

#10. What if I don’t have enough staff/volunteers?

No need to worry. We offer the option for you to outsource the sending of your messages to our experienced team of texters, all of whom are based in the United States and adhere to strict confidentiality and professional standards.

All you need to do is create the message, select the audience you want to send it to, choose the date and time you want the messages to go out, select the option to outsource the sending, and our team will take care of the rest. Minimum order size to outsource a send is 2,500 contacts.

#11. When is the cutoff/deadline to submit an outsource sending order?

We ask that you submit your sending orders at least 24 hours before the time you have scheduled them to begin going out. This ensures our team has enough time to coordinate with our sending partners and guarantee your messages are prioritized over last minute orders.

We encourage our clients to submit orders as early as possible since we expect a high volume of orders to be placed around election day which could strain our outsource capacity. We will prioritize orders in the order they are placed.

#12. How do I know my messages are getting through?

Our portal shows detailed metrics on both your send rate and delivery rate so you can see exactly how many texts were sent out, and how many successfully made it to the recipients’ phone.

You will be notified if your messages are being flagged as spam by carriers at an abnormally high rate and we provide extensive best practice solutions to resolve spam issues so you can get your texts through. We are proud to offer the most transparent reporting in the political P2P texting industry.

#13. Can I send a test of my message to myself before anyone else sees it?

Absolutely. It is important to send yourself a test of the text you create to make sure it looks the way you want it to before sending it to your entire audience. We make it easy to do this by simply clicking a button right above the message you create in the portal.

#14. Do you provide a knowledge base and best practices?

Yes. We have created a comprehensive and easy to navigate knowledge base filled with all the materials you need to succeed. You will find both best practice guides to optimize your success, as well as our Rapid Training Center which includes step-by-step videos to walk you through how to use the platform. We designed our Rapid Training Center to feel as if one of our support team members was sitting next to you taking you through each step.

#15. Can I choose my own area code?

Yes. You can choose a custom area code if you are sending an MMS message (text + multimedia attachment). If you are sending SMS (plain text message), using a Toll Free number is required to make sure your messages are successfully delivered.

Visit us at RumbleUp.com to get started. Our team is always happy to help you in every way we can.

Call or Text Us: ‪(202) 922–6596
Email Us: sales@rumbleup.com
Categories
Peer to Peer Texting Fundraising Political

Five GOTV Messages Proven to Work

Voting has already started. Are you texting yet?

This year has been a challenge for campaigns to navigate through as normal campaign tactics and events have been interrupted across the country. However, many campaigns have been able to adapt and utilize tools such as peer-to-peer (P2P) texting to prompt genuine interactions with voters, rally engagement from their supporters, and most importantly, get out the vote!

Many of our clients have already been using our industry leading battle-tested platform to send unique GOTV messages that have returned real results.

We have compiled five message examples pulled directly from successful texts our clients have sent to showcase effective GOTV messaging and inspire your campaign to send similarly successful messages of your own.

Rhode Island State Representative Primary

Our first example highlights a campaign who utilized the strategy of sending multiple messages leading up to election day. The effectiveness of a GOTV text on election day is drastically increased if you establish a presence in their texting inbox first. The text you send on election day will not mean as much to someone if it is the first and only text they have ever received from you. Establishing a relationship with the voter is essential — and this is super easy to do via text!

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We recommend sending at least one or two texts leading up to election day focused on engagement, and then sending up to three reminder-to-vote texts starting 7–10 days out. It is also very smart to combine a request to vote with helpful information such as COVID precautions being taken at polling places or where their nearest ballot drop-off box is.

In the screenshots shown here, you can see how this campaign sent four messages leading up to election day. They sent out their first introductory text asking people to call the candidate with concerns or just to chat a little over two weeks before the primaries, then sent out three GOTV reminder texts in the days leading up to the primary with helpful information on when and where to vote along with COVID safety requirements.

100% of the 1035 messages the campaign sent got delivered, with a 12% reply rate. The industry standard for a good reply rate is 8%, and a great reply rate is 20%. The campaign used a custom area code and tags to identify who replied to their messages and if they had a positive response.

County Commissioner Race

Our client running for County Commissioner also did a great job with their messages by sending more than just one reminder to vote on election day. Like our previous example, their messages used a custom area code and encouraged engagement with a phone number to call the candidate directly, and different tappable links to learn more about the candidate. Their team received a reply rate of 9% with the message shown.

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However, where their campaign really stood out was with their utilization of the features available in the RumbleUp portal.

Tagging is a powerful tool available to all clients that can be used to keep track of the types of responses you get and help plan follow-ups based on the information people share. This team used the tagging feature to make sure they stopped texting the people who responded that they had already voted! Pestering your supporters with follow up texts they no longer need makes it seem like you are using blast-messaging platforms, and it takes away from the opportunity of engagement you unlock when using a P2P platform.

A great lesson can also be learned from this campaign — only 91% of the 7771 messages this campaign sent were delivered due in large part to hundreds of the contacts in their audience being landline numbers!

At RumbleUp, we understand how important it is to have reliable contact data, so while we offer campaigns the opportunity to upload their own data, we also have our breakthrough L2 integration and GOP Voter File integration to make it easy for campaigns to purchase clean, comprehensive cell phone lists for any target audience.

This particular campaign won their election against three other candidates with almost 40% of the vote!

State Assembly Election

Our next client example utilized P2P texting for a vital element leading up to election day: fundraising! Even though traditional in-person fundraising activities like rallies are not possible due to COVID restrictions, it is still possible to fundraise during this time using P2P by including links to your donation platform in your outreach messages.

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As of October 1st, this campaign had set fundraising records with over $230,000 raised since the beginning of the campaign!

The message shown here incorporates some key industry best practices that helped make this text effective. MMS attachments (pictures and videos) like the one included in this message are proven to significantly increase engagement with a message because they add something enticing to the message, so we recommended including them occasionally if you can.

Their message also includes a tappable link to the campaign website which can also help increase engagement. Both campaigns did a great job using the custom link shortener tool available in our portal instead of public/free URL link shortener like bit.ly which are associated with phishing scams and can end up getting messages blocked as spam.

100% of the 2672 messages this campaign sent got delivered, with a 2% reply rate. The reply rate is below industry average, but their team was still able to reach generous supporters like the one shown in the screenshots who were able and willing to support the campaign once provided the opportunity to do so. Sometimes it just takes getting to the right people!

Township Committee Race

While many people would love to go in person to cast their ballot in-person, many areas in the U.S. are very strict with COVID regulations and highly encourage mail-in voting. Therefore, your GOTV plan should consider mail-in ballot chasing!

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One of our clients did an amazing job texting for mail-in ballots by sending a message that included both a tappable link to a resource answering questions about mail in ballots and an MMS attachment to increase legitimacy and engagement.

All across the nation ballots are being rejected for not being filled out correctly, so providing these resources will help make sure the votes of your supporters are counted.

Encouraging their audience to respond back with questions was another great move in regards to mail-in ballot chasing. Since so many people are using mail-in ballots for the first time this election and have questions and concerns, you should make your campaign available to help people fill out their ballots correctly, like this conversation shows.

The texter is able to answer the question the supporter had and ensured that the supporter knew exactly where to turn in their ballot and was confident in doing so.

100% of the 2298 messages their campaign sent got delivered, with a 7% reply rate. We look forward to the results of their campaign!

Mayoral Election/ Mayor’s Race

This campaign included an MMS attachment in their message to increase engagement like many of the previous campaigns. Unlike the others, however, the attached image included a picture of the candidate themselves! Not only does this establish legitimacy like normal MMS attachments, but it also facilitates face recognition and builds trust in your campaign and candidate.

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Establishing a relationship with voters is much easier when they can put a face to a message they are receiving. In the absence of meet-the-candidate events, being able to connect with voters using this best practice that our client utilized is an excellent move.

100% of the 566 messages their campaign sent got delivered, with a 15% reply rate — the highest rate of the client messages listed so far! MMS and face recognition are powerful tools your campaign can also easily take advantage of in order to encourage responding from supporters.

Bottom Line

Election day is fast approaching, and there is still time for your campaign to start sending amazing GOTV messages to voters. If you haven’t considered P2P texting for your GOTV strategy yet, choose RumbleUp, the best peer-to-peer texting platform in the industry, to help guide your campaign to victory!

Sign up and be texting in as little as 15 minutes by visiting our website at RumbleUp.com or contact our sales team at sales@rumbleup.com to chat about your unique race.

Categories
Public Safety Peer to Peer Texting

Many citizens in the path of life-threatening fires never receive a warning. Why not send them a text?

The Western wildfires took many people by total surprise, forcing them to evacuate in a haphazard fashion, if they could at all. In the future, at the very least, we should be texting them.

The west coast is no stranger to wildfires. Since the 2000s, the United States has had an average of 71,300 fires per year, which is approximately 6.8 million acres burned, with western states facing the largest and most damaging fires.

The current fires demonstrate that trend with a distressingly high magnitude — approximately 5.5 million acres in California, Oregon, and Washington alone have burned so far. The smoke from the fires is so extensive that it spanned the length of our pacific border and has even traveled to Northern Europe.

With so much damage, it’s no surprise that tens of thousands of people have evacuated their homes as the fires spread. While some residents have been fortunate enough to have been given ample time to pack their belongings and leave with time to spare, others have not been so lucky.

Winds speeds of 15–30mph with 50mph gusts were reported to have pushed wildfires to spread at alarming rates, changing evacuation status levels faster than residents and first responders could anticipate.

Due to these dangerous conditions, there have been reports of many people escaping from the fires at the last second because they were not warned in time, and some were not warned at all. Former firefighter Dan Lemke commented in response to the lack of warning that “I know from experience — I was a firefighter for 20 years — when you have a chaotic situation like this, communications are always a problem.”

A Mill City, Oregon resident experienced this communication problem first hand. He was awakened by a call from his friend at 1:30am telling him to evacuate ASAP. “I looked out the door, saw the orange glow on the horizon, and we got out of there,” he said. “As I was loading my car, the Sheriff was knocking on doors telling people to get out, but the horse was kind of out of the barn at that point.”

One of the biggest issues with communication during this crisis was the misunderstanding surrounding emergency alert systems. People assumed that they would automatically receive emergency alerts regarding the approaching fires, similar to Amber Alerts. However, many alert systems require users to physically sign up or opt-in. For example, smartphones require users to opt-in to receive emergency alerts from their settings.

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Emergency alerts have to be physically turned on in the settings

This is a problem that can be avoided using peer-to-peer (P2P) texting with RumbleUp. Messages sent with a non-auto dialing system do not require a special app to be received. Messages are sent straight to the receiver’s phone like any normal text message, and recipients can easily opt-out if they don’t want to receive such alerts.

Unlike normal emergency alert systems which are usually limited to one-way, RumbleUp enables two-way communication so people can respond with simple, urgent questions and get answers back in real-time. This is a vital feature to have available during emergencies which can be utilized by first responders to help quickly provide people with disaster relief resources and save lives.

We have seen first hand how effective this type of two-way P2P texting can be in a disaster. During Hurricane Micheal, RumbleUp worked with a Florida state party to get in contact with hurricane victims to make sure they were safe, ask if they needed assistance, and provide them with recovery resources (FEMA contact info, disaster aid links, insurance help, etc.). Once a volunteer confirmed they were safe and had the resources they needed, they followed up and assisted people in casting their ballots for the 2018 midterms that were happening during this time. Most of the people our client reached out to had been displaced and their polling location had been destroyed so they did not know where they could go to vote.

Due in part to our client’s active involvement in assisting during this disaster and our commitment to public safety, RumbleUp is now a FirstNet Verified and available in the App Catalog for Firstnet®.

FirstNet® is a telecommunications network made for public safety by public safety stakeholders, and its mission is “to deploy, operate, maintain, and improve the first high-speed, nationwide wireless broadband network dedicated to public safety.” Built with AT&T, in public-private partnership with the First Responder Network Authority, FirstNet® is bringing public safety a much-needed technology upgrade to help them connect to the critical information they need — every day and in every emergency.

Many people who evacuated this hurricane and these recent fires escaped with only their loved ones, the clothes on their backs, and their phones. The impact P2P texting had during Hurricane Michael was substantial because we reached people on the single line of communication they had left, and the same assistance could have been extended to residents in the path of the fires had a P2P texting service like RumbleUp been utilized.

Over 90% of text messages are read within the first 5 minutes of being sent, and the average response time of a recipient is just 90 seconds. The scalability of P2P is unbeatable with a single person able to have conversations with 500–5,000 people per hour, making outreach possible no matter the size of your volunteer force.

Bottom line:

At RumbleUp, our goal is to equip first responders with the communication channel that people see and respond to the fastest— texting.

The future of first response communication is here, and it is ready to be put in to service. Traditional systems for emergency alerts have proven themselves to have real limitations, and our hardworking first responder heroes deserve the best technology available to aid their efforts in saving lives.

To learn more about our services and how they can be used in your emergency response organization, visit rumbleup.com, or contact us at sales@rumbleup.com for more information on how to get started.