Peer to Peer Texting

Thomas Peters Named AAPC 40 Under 40 Winner for 2020

We are thrilled to congratulate our CEO for this recognition of his impressive contributions to the world of political technology.

The American Association of Political Consultants (AAPC) named our founder and CEO Thomas Peters a 40 Under 40 winner for 2020 in recognition of his outstanding achievements with uCampaign and RumbleUp. Thomas has always said that “when it comes to campaign technology, Democrats invent, and Republicans perfect,” which he has proven with the remarkable success of both his technology companies.

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Trump’s Official 2016 Campaign App

Thomas founded uCampaign in 2014 to help give Republicans access to next-generation campaign and election technology that he had seen Democrats use successfully in previous election cycles. uCampaign specialized in building powerful and fully customizable smartphone apps to meet the distinct needs of campaigns who wanted to include more current technology into their campaign strategies.

His company successfully built apps for many notable campaigns in the 2016 election cycle, including Ted Cruz for President, Brexit, the National Rifle Association, and Donald J. Trump for President. uCampaign’s success helped the platform expand to 12 countries by 2017.

That same year, the premier peer-to-peer (P2P) texting platform Hustle decided to drop all of their Republican and center-right clients, a move which both baffled and inspired Thomas. He knew he could pick up the market that Hustle voluntarily forfeited, which happened to be half the U.S. political sphere. Instead of copying Hustle’s technology, Thomas knew that he would have to develop a new P2P system from scratch to produce a superior product.

The result of this endeavor was RumbleUp, which was added as an extension of the uCampaign ecosystem in December of 2017 and transitioned to its own stand-alone platform in early 2020. Some of RumbleUp’s first clients included those dropped by Hustle back in 2017, who have reported that our system is more powerful, flexible, and easy-to-use.


Thomas has led our team to constantly improve RumbleUp, establishing the platform as the leader in the industry. We boast the best delivery rate, lowest spam rate, and highest reliability of any P2P vendor in the industry, as well as a simple turnkey onboarding system, exclusive platform integrations, and a 5-star customer support team.

Despite some initial hesitation of Republicans to adopt this new technology, the scale of engagement P2P texting provides has convinced the campaign establishment at every level that P2P texting is a vital campaign tool. RumbleUp also specializes in P2P texting for advocacy, polling, persuasion, official communication, surveying, fundraising and, most recently, public safety.

Outside of the political sphere, RumbleUp is a FirstNet Verified app and available in the App Catalog for Firstnet®, which is accessible to over 12,000 public safety agencies nationwide. This inclusion in the catalog builds upon our contribution to public safety during the aftermath of Hurricane Michael in 2018. The use of our best-in-class P2P texting solution amid communication challenges faced during this crisis was recognized by FirstNet as well as the AAPC in 2019 when RumbleUp won two Gold Pollie Awards and the first ever People’s Choice Award. In fact, less than .01% of entries earn the top honor of a Gold Pollie, which is why they hold the highest recognition in the political campaign industry!

With accomplishments this great, it’s no wonder that Thomas was chosen to be recognized as a 40 Under 40 winner in 2020. We look forward to the continued success of Thomas and RumbleUp and know without a doubt that he will continue to pursue excellence in anything he sets out to achieve in the future.

The AAPC is dedicated to fostering the next generation of political professionals and is proud to recognize individuals under the age of 40 who are in the political consulting/public affairs profession, contribute to the advancement of the industry, and whose conduct has been consistent with the Professional Code of Ethics of the AAPC.

Learn more or sign up and start texting today at!

Thanks to Jared Bennett. 

Peer to Peer Texting Political Public Safety

Texting for Good: RumbleUp Wins the AAPC’s People’s Choice Award for Helping Victims of Hurricane Michael

Earlier this month at the annual meeting of the American Association of Political Consultants (AAPC), RumbleUp won two Gold Pollie Awards (the highest recognition in the political campaign industry — less than 1/10th of 1% of entries earn the top honor of a Gold Pollie).

One of our Gold Pollie Award-winning entries for “Best Use of Peer-to-Peer Texting” was also selected for the People’s Choice Award in the phones category by a bipartisan vote of over 500 AAPC members, the first time this award has been offered in the AAPC’s 50 year history.

Here’s RumbleUp CEO Thomas Peters and Director of Accounts and Strategy Dana Cichon explaining what we did in 60 seconds:

Click to watch the video for our Gold Pollie and People’s Choice Award-winning submission!

The Rest of the Story

The goal of this project was to get in contact with hurricane victims, with a sincere message of compassion and offer of support, providing them with recovery resources (FEMA contact info, disaster aid links, insurance help, etc.) while also helping them to still cast their vote in the 2018 midterm elections. We aimed to increase turnout and eliminate confusion and misinformation in an otherwise tumultuous time by helping them restore a small part of their lives — their right to vote.

For many of the people we contacted, it was the first time anyone had reached out to them since the disaster. Our texts were a small lifeline that offered relief and assistance to people who had suffered serious losses, but still at least had their phone and could text back-and-forth with our volunteers:

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Real conversations between volunteers and voters in the Florida panhandle

We faced the unique challenge of contacting constituents in an area that had been recently devastated by Hurricane Michael which caused tens of thousands of people to be displaced from their homes, making them extremely difficult to contact.

The hurricane destroyed many residents’ voting locations and thousands of people no longer knew where — or if they even could — cast their ballot. One of the most devastated areas in the Florida panhandle was Bay County (and surrounding areas), which was expected to have exceptionally low turnout due to the confusion about polling locations.

Record Turnout

Even with so many polling locations destroyed and the tremendous losses people had suffered, of the 70,260 numbers we texted, 40.84% wound up casting their ballots. Of those numbers, only 30.79% voted in 2014, which means there was a 10.05% increase in turnout.

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Turnout numbers for the people who were texted in the Florida panhandle

We overcame the hurdle of getting in contact with people who were unreachable by typically reliable methods of communication (since they had been forced to flee their homes) and helped turn people out to vote in areas where historical polling locations were destroyed. All of this happened in the final weeks leading up to the election so we had to act fast because depressed turnout in this area could have significantly hurt our client’s chances of winning.

Not only were we able to reach thousands of hurricane victims and get them the help they needed (and continue to need!), we were also able to drive Republican turnout in a state where every single vote ended up being pivotal to the ultimate election results — top races such as the governor’s race were decided by less than 11,000 votes.

Wrapping It Up

We are so proud to have been able to provide assistance by reaching people via text, and humbled to have been able to empower them to cast their votes on election day, despite the disaster and setbacks that so many of them had encountered.

The conversations and turnout numbers speak for themselves. Our peer-to-peer texting program was a determining factor in the Florida Midterm Election results and was a chance to do good for our fellow citizens.

Learn more about RumbleUp: Advanced P2P Texting at our website.

Learn more about RumbleUp: Advanced P2P Texting at our website.

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Peer to Peer Texting Political

RumbleUp Introduces Industry-Leading Video Compression Feature for High Quality Video Texting

For the first time, P2P texting can deliver high quality 30 second made-for-TV ads to your audiences with unparalleled visibility

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Peer-to-peer (P2P) texting is redefining the outreach strategy of political campaigns, non-profit organizations, and businesses both big and small. Taking advantage of P2P texting means reaching your audience where they are most likely to see your messages, read them, and respond. This is because 97% of text messages are opened and read, compared to the 20% open rate for subscribed email newsletters. Messages containing video, images, or GIFs (MMS) have a 50% higher response rate than plain text messages (SMS).

RumbleUp is constantly working to provide the best, most innovative tools in P2P texting. Which is why, in addition to our industry-leading delivery rate, lowest spam rate, and highest reliability, we are proud to offer an improved video compression tool that allows users to send up to 9MB of video data embedded in a text while maintaining the highest possible quality.

Most P2P vendors caution against using MMS and advise a 500 KB limit on media attachments. At RumbleUp, we don’t stop at “good enough” and instead work to give our clients the best tools first.

RumbleUp High Definition Video Compression offers clients the ability to send videos embedded in the text message itself. These videos are higher quality than what any other P2P provider can offer in an MMS message. People who text with RumbleUp can now send clear high-resolution videos at 480 x 270 pixels and up to 30 seconds long! High-quality videos make your campaign or marketing efforts more impactful and make your audience more likely to engage with your message in its entirety.

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P2P texting works because it allows you to connect with a targeted audience in an authentic way. Our high definition video compression tool makes video advertising with P2P texting cheaper and more direct than TV advertising, which can cost as much as $4 million per 30-second TV-spot. Moreover, mobile video consumption rises by 100% every year, and having the ability to reach consumers with high-quality content through text is a marketing game-changer. P2P texting is the easiest way to reach consumers and adding embedded video content increases engagement, response rate, and action.

What are the Benefits of Video?

A recent study from Wyzowl revealed that 72% of consumers prefer to learn about a product or service by watching a video and 87% of people would like to see more videos from brands/campaigns. These stats, along with proven P2P texting results, mean P2P texting with high-quality video content is a can’t-be-beat marketing combination that is sure to engage your audience and drive results.

The possibilities of embedded video are numerous, and if you are looking for some inspiration, here are a few notable examples:

  • Election Campaign Videos
    2020 is an election year like no other and P2P texting is playing a huge role in reaching voters in a way that counts. Sending campaign video content via text is a fantastic way to capture voter attention in an accessible way that is more likely to elicit a response than traditional channels.
  • Video Testimonials
    Testimonials from real people play an important role when consumers are deciding to support a product, service, or individual. But some testimonials hold more weight than others. In particular, video testimonials are shown to be more trustworthy, personal, and therefore effective. Sharing your video testimonial through a P2P text that people can respond to amplifies the personal touch, making your audience feel personally connected.
  • Announcement Videos
    Things are moving fast this year.P2P texting allows you to be the first one to reach your audience with big news and build relationships with high-quality video content. Whether you’re reopening, announcing your candidacy, having a sale, or hosting a virtual event, combining video and P2P texting is the perfect way to personally engage your audience and create excitement.
  • Thank You Videos
    With RumbleUp as your P2P texting vendor, you’re sure to see successful events, campaigns, and launches. Don’t underestimate the value of saying “thank you”! Thank you videos are effective because they make your audience feel appreciated while simultaneously highlighting your successes.

The Bottom Line:

At RumbleUp, we’re proud to be innovators. We work to create leading industry best practices and provide new and improved marketing techniques so you have the best tools to succeed.

Start texting with RumbleUp today and enjoy enhanced texting results or get in touch with our team (sales [at] to receive a video-by-text and see the RumbleUp difference for yourself.

Peer to Peer Texting Political

The Top 5 Trends in P2P Texting: Summer 2020 Edition

1.Good News from the FCC

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The Federal Communications Commission (FCC) recently ruled in response to a request for clarification that if a “platform is not capable of originating a call or sending a text without a person actively and affirmatively manually dialing each one, that platform is not an autodialer and calls or texts made using it are not subject to the TPCA’s restrictions on calls and texts to wireless phones.”

This is great news, but be careful: some peer-to-peer texting platforms also offer blast-texting. While these platforms may have P2P texting capabilities, if it also has the functionality to autodial, it may not be compliant software. Your best and safest option is to partner with a trusted and experienced P2P-only vendor like RumbleUp.

2. COVID-19 and P2P

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Because COVID-19 and social distancing have made P2P more popular, phone carriers are cracking down on what they consider troublesome message traffic. The recent increase in P2P traffic has also lead to an increase in bad actors in the space, causing phone carriers to monitor closely and block all non-compliant traffic.

RumbleUp’s adoption of best practices gives our clients an unparalleled delivery rate and unmatched stability, even when texting about sensitive issues like the pandemic. We work with our clients and partners to get messages unblocked that would otherwise be sent to spam with other P2P vendors.

P2P will be crucial to voter contact this fall, especially with experts predicting the possibility of a second wave of the virus.

3. RumbleUp Signs the NRSC and NRCC

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RumbleUp is now the official P2P texting platform of both the National Republican Senatorial Committee and the National Republican Congressional Committee. We are proud to be the platform of choice for the two largest Republican committees because of our outstanding platform and customer support.

This market consolidation around our proven P2P platform demonstrates our proven platform. We keep our clients safe and compliant, and we have the market-leading delivery rate. It also means that our clients enjoy the benefits of a network of hundreds of clients using the same platform and working to standardize and share best practices.

4. The 2020 Get-Out-the-Vote Effort Will Be Complex

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Between mail in voting and moving and reduced polling places, the 2020 General Election is proving to have a complicated Get-Out-The-Vote (GOTV) situation.

RumbleUp has already helped hundreds of clients overcome these challenges in hundreds of primary elections this year — including two additional election cycles of P2P texting experience.

We know how to get messages delivered even when hundred of other messages are trying to get to the same place. Our integrations with L2, The Data Trust, Zapier, WinRed, and other tools make sure your texting programs can adapt to evolving situations on the ground.

5. Dissatisfaction with Cut-Rate P2P Vendors

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Unfortunately, despite the power and opportunity of good P2P, many campaigns have used other vendors and been left disappointed with the experience and the results. This has led to some industry leaders choosing not to invest in P2P.

This is where RumbleUp comes in. What sets us apart is a ruthless focus on the success of our clients and a development team that doesn’t over-engineer.

We understand that you want tools that work reliably. And RumbleUp isn’t just effective, it’s easy to use. This focus on minimalism and efficacy is what we think drives our success and the successes of our growing client base.

Ready to text with the best and harness these trends to propel your campaign?

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