Peer-to-Peer Texting Best Practices: How MMS Can Outperform SMS

While sending a regular SMS text is an effective way to reach out and talk to voters, our data shows that on average, sending a text with a multimedia attachment embedded into the message doubles the response rate compared to sending just a regular SMS text. MMS Peer-to-Peer (P2P) Texting: Personalized text messages sent one at a time by […]