Categories
Peer to Peer Texting Political

Social Media and Politics Podcast Asks Thomas Peters Everything You Wanted to Know About Peer-to-Peer Texting

Our Founder and CEO Thomas Peters was a guest on the Social Media and Politics podcast where he talked to Michael Bosseta about how RumbleUp harnesses supporters attention with personal one-on-one text messages.

As Thomas explains, we built RumbleUp using our already existing uCampaign platform. It seamlessly integrates into the already existing ecosystem and infrastructure of our uCampaign apps, so we were able to pull some of the key elements into RumbleUp.

One such element is the gamification engine that drives uCampaign supporters to take action. This allows campaigns to track and see which of their volunteers are sending the most messages and incentivize their volunteer agents to send more. We were also able to reuse and refine our backend portal where clients go to setup their messages, review conversations and manage their entire campaign.

There is an increasing amount of hype around peer-to-peer texting this election cycle, and as Bossetta points out, it is really an old technology that has taken a long time for political campaigns to start using. Bossetta:

Image for post
Social Media and Politics Podcast host Michael Bosseta

“It’s a medium that really hasn’t been exploited to its full potential by political campaigns, and that’s somewhat surprising because 90% of text messages are opened in the first three minutes and 99% actually get read.”

The main reason it has taken so long to catch on is because of the legal provisions that prohibit robo or mass-blast texting people without their prior consent to receive texts. This all changed with the realization that if these texts are sent out one at a time by a real person, they are not considered robo-texts and can therefore be sent to people without their prior opt-in. This opened up a whole new world of possibilities and its effectiveness was first used at scale by Bernie Sanders in 2015 when his campaign used the technology to text millions of young voters. Thomas comments on the transition to the new technology:

“Peer-to-peer is different in that you have to outsource it to lots and lots of people using their own human thumbs or clicking a mouse [to send].”

With RumbleUp, every text is sent by a real person and every response is part of a real one-on-one conversation with someone who is part of the campaign. This is not only good for the group doing the outreach, but also for the recipients. It gives them direct access to the campaign and allows them to get answers to any questions they have as well as a resource to find out more information.

Since P2P text messages must be sent by a real person, it means that campaigns need to crowdsource the sending. This is where our app comes in. After a campaign writes up a message, all their volunteers need to do is download the RumbleUp app, join the campaign, and start sending. One volunteer agent can send 2,500 messages/hour using our app, so it does not require a large team to scale quickly. Thomas points out:

Image for post
Founder and CEO of uCampaign/RumbleUp Thomas Peters

“If you have a team of 40 people, you can send 100,000 messages an hour. That’s the kind of scale a big campaign needs to reach if they want to get their message across.”

One of the main reasons why peer-to-peer texting is so much better than mass-blast robo texts, and our favorite thing about it, are the quality conversations you are able to have with people.

Instead of a cold impersonal message reminding people to go out and vote, we always tell our clients to treat people like people. This means addressing recipients by their name and having the agent sending the message introduce themselves and the campaign or organization they are with. They can then engage them in a conversation and let them know that their opinion matters.

“The magic happens when they realize that it really is another person on the other end of the conversation who wants to talk to them about whatever the issue is.” -Thomas Peters

P2P texting is excellent for getting a message out to any audience. For political campaigns in particular, it is the perfect tool to get out the vote on election day, get people to come out to events, educate them on a candidates platform, request absentee ballots, raise money, recruit volunteers, etc. For any type of message, Thomas explains how:

“Nothing compares to the visibility of text messaging.”

People use their phones for everything and texting is the easiest way to talk to someone, so it only makes sense that the best way to get your message across is by texting them.

Listen to the full podcast below!

https://socialmediaandpolitics.simplecast.com/episodes/54-p2p-texting-for-political-campaigns

Learn more about RumbleUp: Advanced P2P Texting at our website.

Subscribe to our influencer newsletter to keep up with the latest news in P2P.

Categories
Peer to Peer Texting Fundraising Political

Picture Perfect P2P Texting Program Helps Florida Congressman Win His Primary

The Mast for Congress Campaign won their primary in Florida’s CD 18 using RumbleUp to connect with voters and get out the vote, and they did it in style.

Other campaigns, take note!

Image for post
Congressman Brian Mast (FL-18)

Their team used simple messages to get out the vote and remind people about absentee ballots. Not only did they end up seeing record turnout on election day (see below), they were also able to connect with their constituents in some surprising ways:

“We were able to build our volunteer base, raise money, and not only make contact with 15% of our text messages but also set up future events for the Congressman.” said campaign manager Rocco LeDonni.

Their team started out with five volunteer agents sending out texts, but soon they started receiving responses from people expressing their support and asking how they could help send messages as well, as Rocco shares:

“After the first round of texting, we had a number of people inquire about volunteering for the campaign. We gave them the email address of our political director who emailed them about our next texting event a week from that day. The next week we had 4 new volunteers join us from our original text program.”

Image for post
Real replies from people

They also received responses from people expressing how much they had always wanted to meet the Congressman. The campaign took this opportunity to invite them to an event going on the next day, as Rocco explains:

“We were able to invite those people to our primary watch party where they got their picture taken with [Congressman] Brian Mast.”

The Mast campaign took advantage of the best part of peer-to-peer texting: the ability to have real one-on-one conversations with the people they were texting.

Image for post
Real replies from people

One person asked if the Congressman could attend their non-profit fundraising event to raise money and awareness to prevent children from drowning. More from Rocco:

“We connected with her the day after our texting event and we arranged for [Congressman] Brian [Mast] to attend the event on Sept 29th.”

Image for post

They even had some people text the campaign back asking how to make donations and Mast’s team was able to direct them to their website where they saw donations being made.

This demonstrates that when interacting with constituents, convenience is key!

These were people who wanted to donate to the campaign, but hadn’t yet because they didn’t know where to go or hadn’t got around to it yet. They just needed to receive a quick text that made it easy for them to act.

“All in all, the texting program through Rumble Up was a huge success. The feedback was incredibly positive and best of all our volunteers enjoyed texting and will continue to come back for future events” — campaign manager Rocco LeDonni

The campaign sent a total of 15,918 texts leading up to the primary. 98% of all text messages are read (including those sent by Mast’s team) and 90% of those are read within three minutes of sending.

The final turnout on the day of the primary was 71,500 when typical turnout for primary elections in this district was between 60,000 and 62,000.

This is a textbook example of how effective P2P texting can be!

Now they are already communicating with the new supporters they discovered via P2P texting in the primary to help out the campaign for the general.

They will soon be able to coordinate their canvassing and live call programs with RumbleUp P2P texting to ID voters, send absentee ballot reminders, raise money, and of course, help get out the vote!

Learn how P2P texting can bring your campaign to the next level with RumbleUp:

Learn more about RumbleUp: Advanced P2P Texting at our website.

Subscribe to our influencer newsletter to keep up with the latest news in P2P.