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Peer to Peer Texting Political

RumbleUp P2P Texting Helps Deliver Another Statewide Primary Victory

Last night former State Senator Mike Dunleavy won the GOP nomination for Governor in Alaska. He came out on top in a competitive race with the help of a GOTV peer-to-peer push.

On election day, Dunleavy’s campaign sent out 10,684 messages and won by 18,963 votes.

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Image source: nytimes.com

They targeted an audience who had a history of typically voting for the Republican candidate, but didn’t always turn out to the polls. This is a perfect group to send a reminder text to get out and vote.

They then paired this audience with a message that was crafted to appeal to these type of people. As a result, it wasn’t surprising to see the high level of engagement and positive responses they did.

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Real responses from people

Dunleavy’s campaign also seized the opportunity to utilize another key advantage of peer-to-peer texting; growing your opt-in list.

P2P texting allows you to text people who have not previously opted into receiving texts from you because each message is being sent one at a time by a real person. This opens up the opportunity to reach an audience of people that you otherwise wouldn’t be able to reach using traditional mass-texting platforms that require the recipient to have opted-in to receive texts from you.

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Dunleavy’s campaign recognized this, and when a recipient would reply positively to their initial message, one of their volunteer agents would send them a response asking if they would like to receive future updates from the campaign.

Since the recipient had already responded positively, it was the perfect opportunity to ask if they would like to be contacted again. The recipient simply needed to reply back “YES” and they can then be added to the campaign’s opt-in list.

Asking people to opt-in as a response to a positive reply is much more effective than asking people to opt-in with the first cold send. By asking for an opt-in with the second or third message, you’re able to establish a connection with the recipient and give them the chance to get to know who they’re talking to. Then based on how the conversation goes, you can be sure you’re only asking people to opt-in who you know already support your candidate or cause, which means there is a much higher chance of them replying “YES.”

In the end, Dunleavy and his team ran an excellent P2P campaign and we are looking forward to helping them win again in November.

Ready to start texting? Visit us at rumbleup.com and sign up today.

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Fundraising Peer to Peer Texting Political

RumbleUp P2P Texting Fuels Upset Victory in Minnesota Primary

Last night’s primaries were wilder than expected, and we’re thrilled to congratulate Jeff Johnson for his upset victory in the Minnesota Republican Primary last night! Johnson narrowly defeated Gov. Tim Pawlenty, despite the enormous amount of money Pawlenty had raised and the advantage he held with name recognition in the state.

In the last week of the campaign, Johnson had raised $576,300 to Pawlenty’s $2,132,255

Even though Pawlenty was outspending Johnson by a ten-to-one margin as of June, Johnson spent smarter. He focused his efforts on texting potential voters and reminding them to get out and vote.

Johnson texted 46,372 people and his margin of victory was only 28,025.

The numbers confirm what we’ve seen time and time again: texting the right audience a GOTV message helps get candidates across the finish line because nothing gets people’s attention like a text message from a real human being.

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Image source: Fox9.com

In the 24 hours leading up to election day, Johnson’s campaign sent out a message reminding people that election day was tomorrow that included a picture of Jeff and a link to a web page that explained his platform and gave reasons why people should vote for him.

A small team of volunteers from the Johnson campaign sent this out to potential voters the day before the election and got an overwhelming amount of responses.

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Real responses from people

We’ve seen this time and time again with competitive races. When it comes to reaching potential voters, the most effective thing to do is text them.

These are the kind of results we’re helping campaigns achieve from coast to coast.

Ready to start texting? Visit us at rumbleup.com and sign up today.